Keely Covello UNWON

09/14/2026

Keely Covello shares a memory from the White House — a powerful moment of prayer with Shad Sullivan before walking into the Oval Office to tell the story of the American Cattle Rancher with the President of the United States.

09/13/2026

Recapping my trip to the Oval Office last week!

Meeting with the leader of the free world to advocate for American ranchers!

09/11/2026

WHAT ARE THEY THINKING trying to take our water out?! Rich Brazil, DVM with an update on the Lucas fire…

Save the Potter Valley Project. Save our homes!

09/11/2026

Justin is a Bakersfield cowboy; no two days are the same. Santa Carota Beef | Premium Beef One thing I love about UNWON is it gives me an excuse to talk to amazing people doing the kinds of jobs AI can’t replace and a college degree can’t prepare you for!

Subscribe to UNWON on Apple, Spotify, or wherever you listen for your weekly dose of rural America.

09/09/2026

The U.S. just whooped New World Screwworm again.

This is an incredible success story and a tribute to the American rancher and to our animal health and disease control professionals at USDA and APHIS. The media tried to turn this into a doomsday story, the naysayers swore a black swan event was coming, but they don’t know our ranching community. They said they had this handled, and boy did they. HUGE credit to Secretary Brooke Rollins’ leadership and to all the pros who protected the American cattle herd.

Do you remember a couple months ago when this “flesh eating virus” was going to be the death of us all?

Rich Brazil, DVM is too polite to say “I told you so.” But he did. 😉🤠 Great job USDA and APHIS!

09/09/2026

The online chatter is loud. The keyboard warriors are busy throwing stones. It’s easier to tear down, criticize, and place blame, than to roll up your sleeves and get to work trying to build, make meaningful change, and do good. Today, choose to be the positive change-maker your family farm and ranch needs.

09/09/2026

Sharing something from the other side of my work: Ranch Vision, the ranch profit-planning software my family runs. It's the tool I wish every producer had.

Try it now for two weeks free, no credit card.

Keep the heifers or sell them. Buy hay or cull. Take the lease or pass.

Every one of those is a five-figure call, and most of them get made on a gut feeling. Ranch Vision runs the numbers first.

14-day free trial, no credit card. Visit www.ranchvision.io to get started!

09/08/2026

09/08/2026

Ray Taglio is a retired CAL FIRE battalion chief who led the fixed wing and helicopter programs for the Mendocino unit for years. He’s fought fires here for many seasons, and he has a dire warning for those considering removing the Potter Valley Project, which includes Scott Dam and Lake Pillsbury that supply Lake Mendocino. Without these dams, the rural counties in this region are in danger.

This area has already seen some of the most enormous and destructive fires in California history in the last few years. Without the Potter Valley Project, things stand to get much worse.

These fires threaten our homes and lives. They release an astronomical amount of carbon. They kill wildlife.

Protecting our water is existential. Save the Potter Valley Project.

If you want to support a local sign campaign to get the word out, visit www.SavePVP.org to donate!