Social Assumptions

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Social Assumptions

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31/07/2025

this post and a fully scheduled social media content calendar 😝

30/06/2025

A good storytelling hook can save almost anything :)

Sometimes, the best way to create a post is to start with a STRONG hook!

This is a list of my go-tos. Do you have a favorite?

25/06/2025

No one talks about how fast wedding days actually move 😅

If you're creating content at weddings, having a basic shot list is non-negotiable.

You don’t always have time to ask, plan, or redo. It’s all about capturing the in-between moments *while* everything else is happening.

This is a quick list of go-to shots to keep my head clear and the bride's camera roll full.

Flat lays, first looks, golden hour clips, champagne toasts, BTS chaos—it doesn’t have to be complicated, just intentional.

What’s one shot you *always* grab, no matter what?

– Alyssa

30/05/2025

If you don’t have the broll when you get the idea, it’s probably not getting posted 👀

Every creator and business owner should have a stash of go-to video clips they can reuse, repurpose, or pull from when they’re short on time (aka always).

Think product close-ups, b-roll of your process, behind the scenes, desk shots—stuff you don’t have to keep refilming every week.

It’s not about reinventing the wheel, it’s about building your content library one clip at a time.

– Alyssa

12/05/2025

Hook writing is the real skill no one talks about enough.

You can have the prettiest video, the best product, the most helpful tip but if the first few words don’t grab someone, they’ll scroll before you even make your point.

That’s the game with UGC.
It’s not about shouting “BUY THIS.”
Its almost like “WOW LOOK AT THIS” instead!

Try testing different styles: a hot take, a “no one talks about this” intro, or something super specific that only your niche would relate to.

Try to keep it authentic to how YOU talk. The more you let your personality shine the better :)

Content creator friends, what’s the hook that’s worked best for you lately? Pls spill

– Alyssa

07/05/2025

Grabbed from my own template bank 🤩

Every content creator needs these 5 email templates!! Using templates makes all the admin work behind the scenes, go a little faster.

Because who doesn’t need a template for everything?! Right?!

02/04/2025

March dump while Michigan’s gets some April showers 🤍

03/03/2025

February dump 😚

1. Mirror selfie during office day

2. creator coffee shadows 😍

3. Ashton VIP opening party

4. Studio baristas

5. Onsite client meeting in the most gorgeous venue in GR

6. Helping the Jane’s on wheels during content shoot

7. My thriving kitchen hanging plant

8. Working couch setup

9. Filming beauty videos for

10. My Valentine’s Day presents (I was spoiled)

11. Vinyl all day everyday for the vibes

Cheers to March 🥂

- Alyssa

26/01/2025

Organic content> putting money into videos as the only way to see results

Let's be honest here...

If you don’t invest in an organic content strategy, how would you know what performs well without having to pay for boosts?

It's all about the purpose.

I believe every business should have an organic content strategy. Ads are for very targeted goals. Organic posts are for being seen and building your brand.

Hope this helps :)

Follow for more tips on content creation for your social media channels.

24/01/2025

"You're always posting UGC on tiktok"

That's the way I like it!

With the scare last month with TikTok, I hope all of use learned not to put all our eggs into one platform.

I am excited to share more and more of my UGC work on this page from now on.

What UGC-related content would you like me to talk about?

22/01/2025

"what do I post for a coffee shop"

Well, all the most aesthetic corners while combining your future goals.

Having a coffee shop client in Grand Rapids, MI is one of my goals for 2025, so I guess this is just manifesting lol

Tag your fav coffee shop so I can shoot my shot 😅

20/01/2025

Sitting here thinking what's going on with in the US....

May the odds be ever in our favor.

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