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The Pay Per Click Podcast

All things Google Ads and PPC Marketing!

03/01/2022

Happy New Year! First Clip of the new year: KPIs in under 2 minutes. What are they?

https://www.youtube.com/watch?v=_qfZZhdXHQM

What are KPIs, and why do you need them for Google Ads?Listen to the full episode below:https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-E03-...

31/12/2021

We're starting to put out Clips! Easily digestible. Super short. This is Google Search vs Display in under 2 minutes.

https://www.youtube.com/watch?v=_LzOchAsB-4

We discuss what the Google Search Network and Google Display Network are.Listen to the whole episode here:https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-...

20/12/2021

Is Dune overrated? Is conversion tracking overrated?

https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-E14-Tracking-Conversions-e1b0pl0

This week Andrew and Josh are diving into conversion tracking. What is it? Why is it important? Is Dune gonna be a good movie? It's all coming up!

13/12/2021

This episode is all business! Learn about Google's change to location settings, what it means for some campaigns, and a few workarounds that we have.

https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-E13-When-Google-Changed-Location-Targeting-e1b0nvk

This episode is all business! Learn about Google's change to location settings, what it means for some campaigns, and a few workarounds that we have.

06/12/2021

What are responsive search ads? Where are expanded text ads going? Are rolled ankles really that bad? Find out on episode 12 of The Pay Per Click Podcast!

https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-E12-Responsive-Search-Ads-e1b0mki

Rolled ankles, responsive search ads, Josh's last words. It's all coming up on this week's episode of The Pay Per Click Podcast!

29/11/2021

New episodes of The Pay Per Click Podcast are out! Check out episode 11 where we discuss Microsoft Ads (even though we call them Bing Ads the whole time)!

https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-E11-Exploring-Microsoft-Ads-Formerly-Bing-Ads-e1b0j9p

This week Josh and Andrew discuss Microsoft Ads (even though they call it Bing Ads the whole time), and whether or not it's a relevant marketing fit in 2021.

27/01/2021

The Season 1 Finale is up on YouTube! Give it a listen and leave a like or a comment.

https://youtu.be/bh8EqqdoBrI

Josh and Andrew recap what went into making season 1 of The Pay Per ClickPodcast, What they felt the highlights were, and what their plans are for 2021!

25/01/2021

Here's the season finale of The Pay Per Click Podcast. Give it a listen on your favorite platform today.

https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-S1E10-Season-1-Finale-epf101

Josh and Andrew recap what went into making season 1 of The Pay Per ClickPodcast, What they felt the highlights were, and what their plans are for 2021!

20/01/2021

Learn more about website best practices, and what works for our customers across the board on YouTube!

https://youtu.be/gsv9bj7taEE

This week Josh McRay and Andrew Perez talk about an idea for another podcast, and coffee. What's up with coffee? They then dive into website best practices i...

19/01/2021

Coffee. What's up with coffee? Check out this week's episode of The Pay Per Click Podcast, where we discuss coffee (along side website best practices, websites vs squeeze pages, and domain names).

https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-S1E9-Website-Best-Practices-ep6bpb

This week Josh McRay and Andrew Perez talk about an idea for another podcast, and coffee. What's up with coffee? They then dive into website best practices including what they see on their highest converting sites, ways to drive more conversions, and websites vs squeeze pages.

11/01/2021

Episode 8 is up on YouTube!

https://youtu.be/BPlkTdA7XiU

Andrew Perez and Josh McRay talk about their favorite movie villains, fishing metaphors, and the last 3 things that you should be looking at before getting s...

08/01/2021

This is Part 2 of when to get started with Google Ads and PPC. We also talk movie villains and fishing! Give it a listen today.

https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-S1E8-When-to-Get-Started-Part-2-eombpp

Andrew Perez and Josh McRay talk about their favorite movie villains, fishing metaphors, and the last 3 things that you should be looking at before getting started with Google Ads and PPC.

04/01/2021

Happy New Year! The first podcast of the new year, Josh and Andrew reflect on 2020 and discuss what they are looking forward to in 2021 before covering when companies should look into cranking up Google Ads and PPC.

https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-S1E7-When-to-Get-Started-Part-1-eoh00q

Josh McRay and Andrew Perez answer questions about what they appreciated most about 2020, what they're looking forward to in 2021, and when a company should look to get started with Google Ads and PPC marketing. Check out Part 2 coming out soon!

04/01/2021

Episode 7 is now up on YouTube! Give it a like and a listen today.

https://youtu.be/zHX0Xaq4BD0

Josh McRay and Andrew Perez answer questions about what they appreciated most about 2020, what they're looking forward to in 2021, and when a company should ...

21/12/2020

Episode 6 of The Pay Per Click Podcast is now live on YouTube. If you haven't already, give it a listen, like, share, subscribe, all the things!

https://youtu.be/C_PJ7MjfeCA

This week Josh and Andrew talk about a quick trip to Guadalupe Peak before and places that they'd like to camp this year before jumping into one of the more ...

18/12/2020

Episode 6 of The Pay Per Click Podcast is up! This week we're covering one of the tougher metrics to understand, but one of the most important to keep track of: Impression Share.

https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-S1E6-Impression-Share-envtbf

This week Josh and Andrew talk about a quick trip to Guadalupe Peak before and places that they'd like to camp this year before jumping into one of the more intricate metrics to understand: impression share. As always the guys cover what it is, why it is important, and how to impact it. This is one....

14/12/2020

Did you know The Pay Per Click Podcast is on YouTube? Check out episode 5 today!

https://youtu.be/gnlAUrvgHog

On this week's Pay Per Click Podcast Andrew and Josh go cover running, clichés, and Click Through Rate! You'll learn more about what Click Through Rate (CTR)...

11/12/2020

In case you missed it, episode 5 of The Pay Per Click Podcast is out now! Give it a listen on Anchor, or your preferred podcast platform today!

https://anchor.fm/tppcpodcast/episodes/The-Pay-Per-Click-Podcast-S1E5-Conversion-Rate-enks8t

This week Andrew and Josh talk about which they'd prefer to watch, AvP or Prometheus, as well as David's existential awakening in Ridley Scott's prequel series. Oh yeah! They also discuss conversion rates, what they mean, what good and bad conversion rates are, and how to impact them.

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