SWFL Business Podcast

SWFL Business Podcast Video interviews with SWFL business owners and executives.

03/14/2023

If you start a podcast to increase leads, I'd focus on making sure your content is VALUABLE to your ideal customers.

Here's the questions I'd start with when putting together a new business podcast:

1. What do you sell?
2. Who are your primary sales targets?
3. What topics would deliver value to them as listeners?
4. Who would you interview to deliver that value?

03/03/2023

The biggest ROI you will get from your business's podcast is the relationships you create with your guests. It's led to:

- Sales
- Referrals
- Friendships
- Business guidance

Don't get caught up on the download numbers when you start your business's podcast.

If you miss out on where the real value is, you'll give up and join the podcast graveyard 💀

02/28/2023

Ask your guest what they'd like to discuss.

One thing that's made my podcast interviews comfortable for guests is that I always ask the question: "What would you like to talk about on the show?"

Now they have some time to prepare, and the chance of getting nervous when you go live decreases dramatically.

Here's a process I'd recommend:

1. Do some research on your guest via LinkedIn, Website, etc.
2. Develop a handful of questions or topics for the show
3. Send the questions their way via email or call
4. Ask them what they'd like to talk about during the interview
5. Add their points to the list and send the revised questions

If you're new to podcasting and not sure what you would ask of your guests, start here.

You may find their interests are more interesting that what you originally put together.

Give it a shot and let me know how it goes.

02/27/2023

Do you think it’s important for a staffing firm to have a pulse on the local market they’re serving?

“The difference for Secure Staffing LLC - SW Florida is that we’re your neighbor… We’re able to come to your facility and learn about you… We’re able to manage employees together.”

In this episode, we dive into Secure’s approach to working with businesses in Southwest Florida, the stigmas that come with staffing agencies, and how they save time in the hiring process.

Thank you Cassie Schultz and Kelly Reyes for joining me!

Full episode on YouTube: https://youtu.be/Xa3yGhDtBac

02/20/2023

On this episode, we discuss the post-Ian cleanup efforts and what it was like for the team at Southwest Waste Services of Florida during that time.

“We were working 7 days a week for the first month and a half at the processing facilities and the hauling divisions.”

“Our employees were fantastic during this process. They wanted to be there. They wanted to get on the road.”

It was a fascinating dive into the topic and we're glad we could capture it on the show. Check out the full episode here: https://youtu.be/hufXvvgfDaE

02/20/2023

I see businesses make this mistake all the time:

Nobody from the company is using LinkedIn to promote the business and help the sales team.

I've been searching through thousands of businesses in the past few months and there are tons of companies that are difficult to learn about because their employees don't post.

Unless your website is perfect and answers every potential customer or job candidate question, you may be missing out on an opportunity to connect with someone who will buy from you or help your company move forward.

02/14/2023

Want to avoid failure when releasing video content?

Then keep your process simple and consistent.

A complicated process will become overwhelming very quickly the amount of time you spend creating videos won't have the ROI you're looking for.

An inconsistent process won't yield the results you're looking for and you'll most likely give up.

Use the Marketing Manager's Guide to Video Content to build a process that works for you: https://www.swflpodcasts.com/download-the-marketing-managers-guide-to-video-content

02/13/2023

"About 15 years ago there were ~750 banks based in Florida. Today there's ~70."

Since the minimum capital required to start a bank is roughly 4x higher than it was 15 years ago, you'll see less new banks opening.

Join us on this episode of the SWFL Business Podcast with Brandon Box from Cogent Bank where we dive into this, plus:

- How they're helping small business owners here in SWFL
- How they're combining service and technology to take care of customers
- How they're ensuring the financial stability of their bank

Watch the full episode on YouTube: https://youtu.be/DX5kdRmcHts

02/09/2023

Here's my setup for doing LinkedIn Live:

- Streamyard: easy streaming, presentation, and guest interviews
- Canva: easy to make quick slide decks
- Vocaster One Studio: easy setup to get great audio quality

To develop content for these, tap into:

- Recent customer and prospect calls you've made
- Recent articles from industry sources
- Interview experts in your field that can share valuable insights

Make the info actionable and valuable for the real world and you'll start to get good feedback rolling in.

Please reach out with any questions.

02/09/2023

This conversation with Brandon Box from Cogent Bank has some great resources for small business owners down here in SWFL.

In this episode, we dive into questions around:

- How do they take care of customers?
- What kind of technology do you offer?
- What's the process of transferring to your bank?
- What problems do they solve for small business owners?

Watch this episode of the SWFL Business Podcast on YouTube: https://youtu.be/DX5kdRmcHts

02/07/2023

90% of boat owners don't know this.

William I. Moore covers two basic things that yacht owners should know about how their boat works.

Educating customers is a core principal at Captain Bill Yacht Management.

When you buy a new boat, one of their first steps is providing their customers with a new vessel orientation. This simple understanding of systems on the boat can prevent tragic situations.

Learn more by listening to this full episode of the SWFL Business Podcast here: https://www.swflpodcasts.com/liveblue-safety-assessment

Live Blue is offering a free boat safety assessment for all new customers. Reach out to them here to learn more: https://youtu.be/ePuu9CzJwBw

02/06/2023

Captain Bill Yacht Management does a new vessel orientation with all their customers, especially new boat owners.

When you start buying these mid-large size boats, the systems become complex, the regulations are constantly changing, and you're constantly battling the salt water here in Florida.

William I. Moore and Samantha McEnhill give their customers the full rundown when buying a new boat:

- In-depth overview of the systems on the boat
- Safety requirements that need to be followed
- Recently updated laws that affect you as a boat owner
- How to make your passengers comfortable

Right now, Live Blue is offering a free boat safety inspection for any new customers, and you can learn more here: https://www.swflpodcasts.com/liveblue-safety-assessment

Check out the full episode on YouTube: https://youtu.be/ePuu9CzJwBw

02/06/2023

Do you spend money on advertising? Do you want to support small businesses in Southwest Florida? Then join our Sponsorship Network.

We work with established businesses in Southwest Florida who want to get more exposure for their business while helping a smaller company do the same.

By joining our Sponsorship Network, you'll be able to sponsor episodes that allow smaller, cash-strapped businesses to promote their business on the show.

If you're an established business that would like to be a sponsor, or a small business who could use the financial support, reach out to me directly for more details.

02/03/2023

Even if you have a dedicated captain for your boat, yacht management companies can be used to:

- Provide guidance in unfamiliar waters
- Keep maintenance records up to date
- Provide a second set of eyes for the owner

William I. Moore and Samantha McEnhill from Captain Bill Yacht Management join us on this episode of the SWFL Business Podcast.

We discuss everything from protecting the value of your asset to the simple things you can do to enjoy your boating experience.

Check out the full episode here: https://youtu.be/ePuu9CzJwBw

Live Blue is offering a free boat safety inspection for all new customers. You can learn more here: https://www.swflpodcasts.com/liveblue-safety-assessment

02/02/2023

The biggest mistake boat owners make when they go to sell their boat: they don't keep maintenance records.

And since there's no Carfax or centralized system for this industry, it's on you as the owner to provide those records at the time of sale.

This can prolong the sales process and make it more difficult to sell your boat.

One way Captain Bill Yacht Management helps their customers is by keeping all the maintenance records in an electronic system, so when customers go to sell the boat, they can easily provide those for a smooth transaction.

William I. Moore and Samantha McEnhill join us on this episode of the SWFL Business Podcast.

Check out the full episode here: https://lnkd.in/gzWsn8Sn

Live Blue is offering a free boat safety inspection for new customers. Follow this link to learn more: https://lnkd.in/gqKYzP3d

01/31/2023

"I can help with that. I can make this a better experience for somebody."

The next season of the SWFL Business Podcast premieres this Thursday with William I. Moore and Samantha McEnhill from Captain Bill Yacht Management!

Subscribe and get notified when this episode goes live on YouTube this Thursday, February 2nd: https://youtu.be/ePuu9CzJwBw

LiveBlue is offering a free safety assessment for new customers. To learn more, fill out the form here: https://www.swflpodcasts.com/liveblue-safety-assessment

01/31/2023

Today we're speaking with Kristin MacRae, Organizing & Efficiency Consultant.

01/27/2023

We're back!

Season 2 kicks off next week with William I. Moore and Samantha McEnhill from Captain Bill Yacht Management!

They provide yacht and boat charter, management, and brokerage services: everything from the time you buy the boat to the time you sell it.

This episode is a valuable resource to any boat owners in Southwest Florida, especially if you operate a vessel with any complex systems on board.

We dive into:

- Viewing your boat as an asset
- Ways to protect it
- Reducing cost of ownership
- Managing maintenance so you can actually enjoy your boat

This episode goes live Thursday, February 2nd. Stay tuned!

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