02/03/2023
5 Things To Keep In Mind When Niching Down!
The "ALL-INCLUSIVE" approach is for the birds.
Selling to everyone is selling to no one. Now I am not saying that by some chance, someone who isn't in your niche would never buy from you, but that is NOT a strategy. Focus on who you are passionate about serving and what unique problems you can solve for them!
Your language needs to be ON POINT.
Everyone has gotta know who you are talking to, and keywords are a great way to do this! Targeted keywords and phrases should be all over your website copy, social media profiles, and really any marketing materials. Be clear about what you offer and who you serve.
Create content with your NICHE IN MIND.
Use your blog, podcast, or social media platforms to address your ideal audience's specific pain points, goals, and interests. This will help you establish your authority in your niche and attract the right clients. Trust me, they will know when you are talking to them!
Focus on your SIGNATURE product or service.
Instead of trying to do it all once (I am a mompreneur, guilty), specialize in one area, make it your zone of genius and become known for it. Can you say Industry Expert - hello!
Connect with other ALL-STARS in your niche.
Connect, Collaborate, and Co-create! And do it with others who are passionate about the same thing you are. Learn from others' successes (and failures), and expand your reach.
If you are just starting out and need a little more on the how-to, DM me READY TO NICHE DOWN, and let's talk about how to get your ideal audience chomping at the bit! 💪🏽👩🏽💻🔥