Trial Guides

Trial Guides Career-changing practical advice from the best lawyers in the country.

Trial Guides™ is a publishing company featuring educational books, video, audio, and live seminars from the nation's leading trial lawyers, jury consultants and legal experts.

How to Capture Juror Attention for Larger Verdicts – Maxey M. Scherr and John Camillus. August 26th, 2025 @ 3:30 PM ET /...
17/07/2025

How to Capture Juror Attention for Larger Verdicts – Maxey M. Scherr and John Camillus. August 26th, 2025 @ 3:30 PM ET / 12:30 PM PT

Modern jurors are more distracted, skeptical, and visually driven than ever before. Capturing and keeping their attention starts long before trial and is essential for maximizing verdicts.

Join trial attorneys Maxey M. Scherr and John Camillus as they cover every stage of pretrial litigation, showing how to use visuals, emotional engagement, and technology to prime your case for a larger verdict. This webinar will provide:
– Strategies for using visual and emotional tools at key litigation stages
– Practical examples of timelines, animations, exhibits, and demonstratives for pretrial use
– Insights into juror attention spans and their impact on decision-making
– Demonstrations of visual aids for different budgets: DIY, mid-tier, and high-end options
– Guidance on which tools and tech to consider or avoid in modern litigation
– Techniques for engaging jurors mentally and emotionally from the start
– Ways to mold your case with each demonstrative exhibit

Whether you’re part of a large team or a small firm, you’ll leave with concrete strategies to connect with jurors and advocate more effectively.

Secure your spot and direct message us your questions for the speakers: https://tr.ee/8C4bSy

17/07/2025

The tip of the day for July 17th, 2025, comes from Nicholas Rowley, Courtney Rowley, and Wendy Saxon's from the book “Voir Dire and Opening Statement”. Get your print or eBook copy today: https://tr.ee/6QhOyG

“One of the most important things to do in the opening statement is to destroy, discredit, or at the very least embrace the defenses that the jury is going to hear the moment you sit down."

16/07/2025

The tip of the day for July 16th, 2025, comes from Joe Fried’s chapter “Redefining Your Win” from the book “Winning Settlements”. Get your print or eBook copy today: https://tr.ee/3RlPoL

“Most lawyers are trained to spin the facts and downplay negatives. Many don't appreciate how this negatively affects their credibility and the credibility of their case and ends up having the opposite effect on settlement value than desired. We will explore how taking a credible—even shockingly credible—position can lead to better results and a reputation that better serves your clients in the long run."

15/07/2025

The tip of the day for July 15th, 2025, comes from Rick Friedman's book “Polarizing the Case: Exposing & Defeating the Malingering Myth”. Get your print or eBook copy today: https://tr.ee/ygAbS8

“Every positive fact from your client's life should be juxtaposed with the allegations made by the defense. This case is no longer a mundane case about a mundane traffic accident. It is now about unfounded and outrageous allegations of malingering."

14/07/2025

The tip of the day for July 14th, 2025, comes from David Ball, Artemis Malekpour, Courtney Rowley & Nicholas Rowley's book “Damages Evolving”. Get your print or eBook copy today: https://tr.ee/WKtyXr

“Jurors complain more about lawyers disrespecting witnesses on cross than anything else lawyers do in trial. On cross, you're the one with power, so being disrespectful is overt bullying. It makes you the bad guy. It also undermines juror confidence in the concessions you get from the witness."

11/07/2025

The tip of the day for July 11th, 2025, comes from Keith Mitnik's book “Deeper Cuts: Systems that Simply Work from Winning Workups to Thumbs-Up Verdicts”. Get your print, eBook, or audiobook today: https://tr.ee/WizKV7

“Closing is a time to galvanize the resolve of those jurors who are with you and arm them with winning arguments to finish the pursuit of justice you started. It's also about softening the resolve of jurors the defense has led astray. By taking the wind out of their sails, they won't feel strongly enough to fight with all their might for the wrong result."

Take your trial storytelling to the next level with a special two-part webinar series: How to Create Stories for Trial, ...
10/07/2025

Take your trial storytelling to the next level with a special two-part webinar series: How to Create Stories for Trial, moderated by David Ball.

Register for both sessions to get the full experience. Buy both and get 20% off: https://tinyurl.com/259ruu89

Join David Ball—one of the nation’s most influential trial consultants—and six masters of story as they lead two powerhouse roundtables on how to find, craft, and tell the kinds of stories that motivate jurors in negligence, damages, and causation cases. Each session features unique insights from experts who guide top attorneys in shaping compelling trial narratives.

Session One (August 22):
– Andrew Caple-Shaw: Witness preparation and courtroom performance
– Eric Oliver: Case stories and influence skills
– Jesse Wilson: Transforming trial stories with the Victim-to-Victor approach

Session Two (September 2, 2025):
– Jim M. Perdue: Pioneer of modern advocacy and persuasion techniques, especially storytelling. Author, lecturer, legal educator, and Texas trial attorney known for Courtroom Storytelling.
– Leigh E. Johnson: Trial lawyer, trial consultant, certified psychodramatist, and founder of Trial Whisperer and Law Focus Groups. Author of Building the Case, focusing on storytelling, psychodrama, and role theory to connect with jurors.
- Joshua Karton: Actor, scriptwriter, director, and expert in theater and film techniques for trials. Has taught for Trial Lawyers College, AAJ, NITA, US JAG Corps, and co-authored Theater for Trial with David Ball, providing story skills exercises.

Don’t miss this chance to learn practical, actionable techniques for motivating jurors your way.

10/07/2025

The tip of the day with Michael Leizerman for July 10th, 2025, features Bill Barton sharing a quote from his book, “Integrated Advocacy: Getting Better, Faster, while Building a Satisfying and Sustainable Law Practice". Available in print & eBook: https://tinyurl.com/927wrnz9

“As jury trial lawyers, we need authenticity for credibility, we need credibility for persuasiveness, and we need persuasiveness to be effective. Think about it. Without credibility, it doesn't matter what you say. Credibility comes from many sources, but it all starts with sincerity and caring. You, as a lawyer, are the most important (unsworn) witness the jury will see and hear."

09/07/2025

The tip of the day with Michael Leizerman for July 9th, 2025, features David Ball sharing a quote from his book, “David Ball on Damages 3". Available in print, eBook, and audiobook: https://tinyurl.com/2rvxj93w

“For best results, rehearse two or three times in front of different 'juries' made up of people you do not know and who are not in the legal profession. First run your jury voir dire on them, and then do your opening. Get their reactions afterwards."

08/07/2025

The tip of the day for July 8th, 2025, comes from William Bailey's book “Show the Brief: Visual Writing Strategies and Techniques”. Get your print or eBook today: https://tinyurl.com/bdetb433

“If there has been any kind of official investigation into the causes of our client's harm, our visuals must track these findings as closely as possible in order to be found credible."

07/07/2025

The tip of the day for July 7th, 2025, comes from Harry Plotkin’s on-demand video “Selecting a Nuclear Jury with Time Limits & No Cause Challenges”. Watch on-demand today: https://tinyurl.com/3pvkfwv8

“[I]f I see someone come in that I think [...] most defense lawyers love, I know [they] are probably going to be stereotyping. I know the defense is not going to strike that person, so I view that as an opportunity. [...] I'm thinking I'm gonna find out if this person's good, because if they are, there's no way the defense is gonna strike them. And they're gonna be an amazing, you know, kind of stealth juror who's gonna make a huge difference."

Buy One, Get One 50% Off - Buy Two, Get Two 50% Off. Now through Sunday, July 6th! Check out the collection: https://bit...
03/07/2025

Buy One, Get One 50% Off - Buy Two, Get Two 50% Off.
Now through Sunday, July 6th! Check out the collection: https://bit.ly/Trial-Guides-July-4th-Sale

Pick any on-demand program, or from a selection of new and bestselling books in the 2025 Trial Guides July 4th Collection, and get 50% off a second. All orders over $300 receive a free first edition copy of Rick Friedman's "Becoming a Trial Lawyer".

Discounts are automatically applied at checkout. Please note: This sale only applies to titles in the 2025 July 4th Collection and cannot be combined with other offers. It does not apply to titles not published by Trial Guides, product packages, graphics, and pre-orders. If you have any questions, please contact our customer service team.

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Never Stop Learning. Never Stop Growing.

Trial Guides is the leader in continuing education for civil plaintiff and criminal defense trial lawyers, with over 125 different skill-specific books, DVDs, CLEs and live webinars online and around the world.

Trial Guides was established in 2004 as a legal media company that helps civil plaintiff's lawyers win. We provide professional educational materials and continuing education seminars, with a wide variety of books and media on the practice of law. Our print, digital, audio, and video titles are known for their accessibility, clarity, and unique focus on the practical aspects of legal practice, with proven tactics and strategy from many of the top lawyers and legal consultants from around the country.

In addition to the nation’s leading trial lawyers, Trial Guides products are used by the U.S. Department of Justice, the ACLU, the Global 100 (largest law firms in the world), the American Association for Justice, the Southern Poverty Law Center, and multiple law schools including Stetson’s LL.M. degree in Advocacy (ranked #1 in U.S. News & World Report for Advocacy 19 times).

Trial Guides offers products for lawyers, doctors, paralegals, students, and parties impacted by the legal system. Trial Guides also creates products for members of the public in the areas of insurance, product safety, and business practices.