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Premier Social Media Solutions Skills I offer include:

• Facebook advertising;
• Instagram advertising;
• Social media manag

Most businesses assume that a logo completes their brand. And it doesn’t. A business needs a purpose to drive it to succ...
26/10/2021

Most businesses assume that a logo completes their brand. And it doesn’t. 

A business needs a purpose to drive it to success. And that purpose needs a story. 

What’s the motivation?
Why should people care?
How are you going to get there?

All of this is your brand strategy.

And if you don’t know it yourself, how do you expect your clients or customers to understand it?

Swipe across to read what your brand strategy should consist of in order to form your story. 

If you want to jump start building your brand strategy, grab my quick guide. Link in bio (First Link).

Are you tired of trying to figure out what tactics will increase sales for your business? Learn these 4 proven marketing...
02/07/2021

Are you tired of trying to figure out what tactics will increase sales for your business?

Learn these 4 proven marketing strategies to increase your business’ revenue right now

1️⃣ Add confidence to risk-averse buyers

This strategy is centered on identifying your audience’s pain points. And, the 3 common types of pain points are monetary, productivity, and support. Crafting content around your audience’s pain points can help reassure them that your service is the best option for them.

2️⃣ Optimize Videos

Video marketing has become a must-have for every business! In fact, video marketing is expected by consumers. It doesn’t matter if you use short clips or long clips, start creating and optimizing videos and watch the number of sales increase for your biz.

3️⃣ Personalize the Customer

Your customer should feel as though your customer journey is designed specifically for them. Creating a buyer persona can greatly help with this.

4️⃣ Use Chatbots on Your Websites and Landing Pages

If you aren’t using chatbots on your website, then you are missing out on so many leads. A chatbot can provide 24-hour service to your website visitors. This way, you get to engage with your prospect and help answer any questions that they might have.

Effective marketing requires keeping up with the trends and constantly evolving to meet your audience’s needs.

Which one of these strategies have you adopted for your business? Let me know in the comments!

Increase brand awareness with these tips!How many times have you asked yourself: “How do I get my target audience to not...
30/06/2021

Increase brand awareness with these tips!

How many times have you asked yourself: “How do I get my target audience to notice me?” Well, brand development is a journey.

And without a defined brand awareness strategy, your business remains in the shadows, while your rivals overtake you.

How familiar are people with your brand?

Do they know what you have to offer or are you another unmemorable clone in the overcrowded online playing field?

So really ask yourself “how can I increase brand awareness for my business?”

Well first, consider the needs and interests of your audience and the values of your brand to get your brand into your audience’s lives, to influence their purchasing habits and online interactions.

This will amplify your brand message so you can achieve widespread brand recognition.

What strategies do you have to increase your brand awareness? Let me know in the comments.

Follow me for more tips, facts, and honest digital marketing talk

There can be so many moving parts to an effective marketing strategy, but these are the major components that you must i...
29/06/2021

There can be so many moving parts to an effective marketing strategy, but these are the major components that you must include!

👉Focus on learning your target audience

Your target audience are the people who are most likely to identify with your brand and use your products or services. It’s important that you confidently establish who your target audience is so that you can convert leads and make a profit.

👉Communicate with your customers

It is very important to know how and when to communicate with your audience. Good communication works both ways. Let the customer express how they feel about your product or services. And when customers see that you are acting on their comments, they will feel valued.

👉Create valuable content

Great content marketing shows your target audience that you are knowledgeable, trustworthy, and bring them the value they’re searching for.

👉Offer unique features

If you want your target audience to choose you over your competitors, then you need to offer them something that your competitors aren’t offering. Ask yourself what distinguishes you from your competitors? Create your marketing strategies around them and start promoting them to your target audience.

Anything on this list that you know you’ve been missing? Anything you would add? Let me know in the comments below!
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When you start planning your marketing strategy, the best place to start is with your goals and objectives.Because, with...
28/06/2021

When you start planning your marketing strategy, the best place to start is with your goals and objectives.

Because, without them, how are you meant to know if your marketing efforts have succeeded or not?

Ideally, you want to set your goals for your strategy that are ambitious, and force you to put the work, BUT you need them to be achievable at the same time.

So here are a few tips to get you started to set practical goals...

👉Your marketing goals should be SPECIFIC

Try to be as specific as possible when creating your goals and focus only on one clearly defined metric.

👉Your marketing goals should be MEASURABLE

Don’t allow your marketing to be a guessing game.

👉Your marketing goals should be ACHIEVABLE

The most effective goals are those that are challenging, but still achievable.

👉Your marketing goals should be RELEVANT

Make sure your goals are relevant to the overall position of your brand.

👉Your marketing goals should be TIME-BOUND

Every goal that you set must have an end date for when you want to achieve your metrics. Just make sure you give yourself enough time to give your efforts a chance.

What part of your marketing strategy do you struggle with the most? Share with me in the comments below, I am here to help!

Does your business have content for each stage of awareness to generate leads?More often than not, customers follow a “j...
25/06/2021

Does your business have content for each stage of awareness to generate leads?

More often than not, customers follow a “journey” of awareness, from a point they haven’t even acknowledged they have a problem or need, to deciding whether your product or service is right for them.

So it should come to no surprise that, for each stage of that awareness journey, your content’s goal is to move your prospect further along that journey.

If the benefits of creating content for each awareness stage have you charged, here are a few reasons to help you get started!

👉Having this type of content strategy builds a relationship with your audience long before they become customers.

👉You position yourself as a trustworthy source of assistance and authority.

👉You pre-position your product or service as the logical solution to that person’s problem.

Are you creating content around your customer’s journey? Drop it in the comments below! 👇

Understanding your target audience is the best marketing tactic.You heard it here first: actually UNDERSTANDING what you...
23/06/2021

Understanding your target audience is the best marketing tactic.

You heard it here first: actually UNDERSTANDING what your audience needs--understanding their struggles, pain points, and paying attention to their reactions--is the MOST valuable thing for your business!

Your audience is actually telling you EXACTLY what they need from you--all you have to do is deliver that to them.

Here are a few key things that market research can do for you:

👉Define your best qualified prospects

👉Align your offering with prospects’ specific needs, wants, aspirations and preferences

👉Determine your true customer cycle

👉Develop the messages that help prospects make decisions and move toward purchase

👉Identify the most effective ways to reach prospects at each stage of the customer cycle

👉Leverage current customers to bring in prospects

👉Increase the purchase amounts of current customers

👉Shorten the customer buying cycle

What things do you gain from your market research? I’d love to hear your thoughts on this! Comment below!
digitalmarketingtraining

I’ve got a step-by-step lead generation process for you!As a service-based business, lead generation is probably one of ...
23/06/2021

I’ve got a step-by-step lead generation process for you!

As a service-based business, lead generation is probably one of the HARDEST things in your business, especially if you are a solopreneur or a new startup. So, today I am making things VERY clear for you.

I am not going to tell you what to do, I am only going to advise--but this is some strong advice. 😉

Drop a comment below if you’re struggling with any of these steps (I’ve struggled with some of these as well, you’re not alone!)

smallbusinessmarketingtips

We have all heard that having a content strategy is super important for our business...but it should be integral to your...
22/06/2021

We have all heard that having a content strategy is super important for our business...but it should be integral to your lead generation.

This is why you should have a well-designed content blueprint, investing mainly in contact that brings value to your prospects, not your sales pitch!

There is a huge demand from users for high-value content for lead generation. If you meet that need, your users will trust you with whatever marketing strategy you throw their way.

Content performs best when it is built on a solid foundation of high-quality and data-driven content. It’s easy to create content, but what is difficult is attracting a loyal audience that will trust you enough to become your customers.

To generate more leads using content, you have to focus more on your target audience’s needs.
So keep creating top-notch content and you’ll double your search traffic and attract more leads!

How are you using content to generate leads?

Want to get more leads?Sometimes as a solopreneur, it can be challenging to do EVERYTHING for your business, especially ...
21/06/2021

Want to get more leads?

Sometimes as a solopreneur, it can be challenging to do EVERYTHING for your business, especially when it comes to generating leads.

Taking advantage of these 4 strategies can help you get more traffic to your website, landing pages, and social media profiles, which will result in more business.

1⃣ PPC
Google Ads is one of the most powerful paid advertising platforms to get your products or services seen on the internet. Because of Google’s search engine capabilities, you can reach potential customers who are already browsing online for the types of products or services that you provide!

2⃣ Email Marketing
Email is still one of the most effective ways to market your products or services to prospects. A couple of the major benefits of using email marketing is it is extremely affordable and you own your email list.

3⃣ Search Engine Optimization
How amazing is it to have people searching the internet and they can go directly to your website or landing pages? Although SEO is a long term strategy, it is still a great source of organic traffic.

4⃣ Networking and Client Referrals
Crafting a smart small business lead generation strategy doesn’t have to rely solely on the digital world. Some of your most qualified leads can come directly from client referrals.

Which is your favorite strategy to generate leads? Comment below!


If you’re just getting started with your business or looking to improve existing activities, marketing automation will m...
15/06/2021

If you’re just getting started with your business or looking to improve existing activities, marketing automation will make sure you get the most from your efforts. 

👉 Know your audience
The word automation doesn’t have to mean impersonal. If done correctly, you can give each person in your target audience the right marketing material at the right time. 

👉 Understand your customer’s journey
Your automated campaigns should reflect the evolution of your customer’s journey. Start by creating a customer journey map, a visual representation of all the touchpoints a customer goes through with your business. 

👉 Collect the right data
Automation isn’t about simply running campaigns on a larger scale. Focus on getting the right information to the right people and you need data to do this. 

👉 Set up lead scoring
This involves giving different actions a numerical value, depending on how important they are in showing a customer’s interest. 

👉 Create multichannel experiences
Don’t limit yourself to one channel. Depending on your message, a certain channel might be better suited.

👉 Automate internal processes not just campaigns
Don’t just automate your campaigns. Automate those administrative tasks to free yourself up for more meaningful activities.

👉 Track your performance
After everything is set up, don’t just back and let the software take over. Track your results to see what’s working and what’s not working.

Are you using any of these best practices in your automation? Let me know in the comments!

Marketing is an important part of growing your business. And it requires a lot of work to keep running.Even with the mos...
14/06/2021

Marketing is an important part of growing your business. And it requires a lot of work to keep running.
Even with the most advanced marketing tools, you still run the risk of your efforts becoming fragmented if you’re not finding a way to connect them together.
Through automated workflows, you can reduce manual tasks like tracking leads, keeping up with your email subscriber lists, or managing virtual events...you can spend more time keeping your prospects engaged and customers happy.
So are you ready to get started with marketing automation? Let me know in the comments! . . . . . .

You need to understand the 4 P’s of Marketing when you develop your marketing strategy. The 4 Ps of marketing is a conce...
09/06/2021

You need to understand the 4 P’s of Marketing when you develop your marketing strategy.

The 4 Ps of marketing is a concept that summarizes the four basic pillars of any marketing strategy.

And no, it’s not just for large companies. The smaller you are, the more important for you it is to leverage the 4 Ps of marketing.

The four Ps of marketing are:

👉Product:What you sell. Could be a physical good, services, consulting, etc.

👉Price: How much do you charge and how does that impact how your customers view your brand?

👉Place: Where do you promote your product or service? Where do your ideal customers go to find information about your industry?

👉Promotion: How do your customers find out about you? What strategies do you use, and are they effective?

These concepts may seem boring, but they are essential to the growth of your business…

How do you implement the 4 P’s in your business? Comment below!














Wouldn’t you agree? Although understanding principles of sales and selling to your prospects is important for your busin...
09/06/2021

Wouldn’t you agree?

Although understanding principles of sales and selling to your prospects is important for your business, understanding your customer very well makes this process A LOT easier!

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty.

Having a comprehensive understanding of your customers is key to achieving core business goals. Whether you’re trying to build (or optimize) the customer experience, create more engaging content or increasing sales.

Knowing your customers better than they do is key. This can only help you get more leads and more business which leads to more revenue!

Do you agree with Peter Drucker? Comment below!














Creating a marketing strategy for your business is the foundation for success for your business. To help you build an ac...
08/06/2021

Creating a marketing strategy for your business is the foundation for success for your business.

To help you build an actionable plan, I have put together critical steps to help you build your marketing strategy.

👉Run SWOT Analysis

Start by running a SWOT analysis to identify your business’ strengths, weaknesses, opportunities, and threats.

Having a clear view on what you’re best at and what areas you need to improve on will equip you build an informed marketing strategy.

👉Figure Out the Value Proposition

Determining your value proposition is probably the step you should invest most time and resources into.

👉Determine objectives

Objectives specify measurable outcomes that can achieved within a particular time frame.

👉Define Your Buyer Personas

Defining your buyer personas will help you better communicate with your prospects.

👉Analyze Market

You need to keep your ears and eyes open for what’s happening in your industry to help you identify gaps in the market, the needs that aren’t fulfilled, common frustrations, and trends for innovative ideas.

👉Establish Marketing Methods

Depending on your target audience, you will need to pick the best marketing methods to explain, teach, and communicate your brand messaging. It’s important to determine early on which marketing areas you will focus on and how much time and budget you spend on them.

Do you struggle to plan out your marketing strategies? DM me if you need help!














Are you looking for some marketing inspiration? We can’t blame you. The marketing ecosystem is dynamic. New trends, tact...
08/06/2021

Are you looking for some marketing inspiration? We can’t blame you. The marketing ecosystem is dynamic. New trends, tactics, and technologies emerge too frequently to keep up.

Here are some examples to get you started…

✅ Surprise Your Audience

Think of unconventional ways to reach out to consumers. Highlight their pain point and the solution that your brand offers. Create a lasting impression on your target audience.

✅ Monetize Your Brand Story

Don’t shy away from sharing your brand personality. Customers like to engage with a human brand rather than with a faceless entity.

✅ Power Your Loyalty Programs

Make your clients feel valued by having a robust members-only program. Promote it via newsletter, emails, SMS, website, and social media accounts. 

✅ Retarget Consistently

Every customer matters. Invest in a retargeting ad campaign and reduce customer acquisition costs.

✅ Be Original, Be Fun

Make customers feel valued by including them in the strategic decision-making process.

✅ Be Where Your Audience Is

Don’t skimp on customer research. The better you know your audience, the more on-target your marketing campaigns will be.

✅ Ace The Sponsorship Game

Evaluate your sponsorship opportunities carefully. Pick the ones that will resonate with your audiences and strengthen your brand image.

What other strategies can you think of to market your business? Comment below!















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