07/03/2025
Is it time for a website glow-up (or a full-on overhaul)?
If your site’s been sitting on the internet collecting digital dust, here’s how to tell it might be holding you back instead of lifting you up.
Here are some clues...
🧓 It’s 5+ years old – The internet has changed more in 5 years than your uncle’s conspiracy theories. Design standards, mobile usage, and user behavior have all evolved.
📉 No SEO strategy – If your site isn’t showing up on Google, it's basically in witness protection.
🤷♀️ No clear target audience – Does your website speak to everyone… but convert no one? Generic messaging confuses people. Your ideal client should feel like you're speaking directly to them.
❌ No video – People want to see you, your work, and your story. Video builds trust and connection faster than a long “About Us” paragraph.
📭 No opt-in forms or lead capture – Your website should be your hardest-working employee, not just a pretty brochure. Are you offering value (a free guide, a consultation, a helpful checklist) in exchange for contact info?
🕵️♂️ No analytics – If you can’t track who’s visiting or what they’re doing, how will you improve?
🚫 No real value – Be honest: does your homepage say anything beyond “We’ve been around since 2003”? Why should someone choose you today?
✨ Bottom line: Your website shouldn’t just exist. It should work. Convert. Educate. Elevate. Attract your best clients.
💡 If you’re wondering whether your website is working for you or against you, I’d love to offer a free digital audit. We’ll break it all down — SEO, design, messaging, and opportunities to grow.
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📩 Drop me a message or comment “Audit” below and I’ll send the details. No pressure, just value. 🎯