Experdent Web Services

20/09/2022

New Listing - Niagara Region Practice + Real Estate.

This one won't last long! Located in a fast-growing community and is equipped with 7 ops, wheelchair accessibility, Digital XRAYS & PAN. Tons of upside potential. Showings by appointment only this Saturday. Email [email protected] to book your appointment.

14/09/2022

Join Heaps and Doyle along with experts from across the dental industry in our panel discussion about common practice sale pitfalls.

01/07/2022

03/05/2022

Make sure to come by Heaps&Doyle booth 1825 and be sure to say hi! We can't wait to see you.

02/05/2022

There is a common misconception that the goal is to beat the Google algorithm for SEO. However, this is not the case. The purpose of SEO, or your SEO goal should be to beat the competition, not the algorithm.

There are several reasons why trying to beat the algorithm is not a good idea.

Read our latest blog to find out why - and ways we can help your succeed in the digital realm.

https://experdent.ai/your-seo-goal-should-not-be-to-beat-the-google-algorithm/

25/04/2022

The countdown is on! 10 more days before the team will be joining the rest of the dental industry at the ODA Annual Spring Meeting 2022.

Will you be there?

Give us a shout in the comments - and drop by booth #1825 to say hello!

05/04/2022

No, E-A-T is not some new-fangled diet that Google is plugging. However, it is something that anyone who has a business website that they wish to rank on Google's first search results page, needs to pay attention to.

So, really what is E-A-T.

EAT stands for Expertise-Authority-Trust. E-A-T is part of Google's search algorithm and part of Google's Search Quality Evaluator Guidelines.

Whose expertise, what authority, who to trust, etc., you ask? Let's unpack this a little bit.

What Google is looking for is:

1. The expertise of the content creator of the website.

2. The authoritativeness of the creator of the content/website.

3. The trustworthiness of the creator of the content/website.

Let's simplify this a bit more – answer these questions:

1. Does the content have the journalistic equivalent of integrity?

2. Are the articles on the website factually accurate?

3. Do other websites link to your website and quote you as an authority?

High EAT sources would name their contributors and showcase them with a bio that links to their profile on a trusted source like Linkedin. If the website's founder is the content creator, then a detailed bio page provides some information on the person's qualifications or expertise. Being quoted elsewhere and linking to that is potentially a big deal.

This is why you see websites showcase other journals or websites that they have been featured in. All of this helps to position you as possessing authority and expertise. Trust is resultant!

What does this mean for the content you are creating?

The following is an ultra simplification. But if we look at Google's E-A-T guidelines that tell its human reviewers, who evaluate thousands of websites, just what it is about content and E-A-T that makes it high-quality, then we can use the same guideline as our marker in the sand:

1. Content that actually helps users!

2. Content created by an expert that is authoritative and trustworthy!

3. Content that is updated regularly!

Remember that you can showcase expertise and authority. Trust is a derivative.

02/04/2022

Let me introduce myself! I am Fazle Naqvi, VP & SEO Evangelist at Experdent Web Services Inc.

In October of 2018, I first began to think about SEO when my wife asked me to help her build traffic for her dental practice website. While my career foundation has been in marketing, my training and practice were almost entirely in what is now largely considered the 'legacy' arts of marketing.

In a nutshell, I could do creative briefs, targeting, media planning, A/B testing of ads, response tracking, etc. The entire caboodle of marketing activities and processes. However, the media planning that I was adept in was Print, Radio, and TV.

So, I was an OG marketer but at sea in the new worldwide web. There are over 2 billion websites on the internet; how do you rank on Google's page-1?

A moving goal post!

Learning how to SEO is both simple and complex at the same time. I began by reading content on the web about SEO – and there are thousands if not more sources on the web that have great content about what is and how to SEO.

Learning how to SEO boils down to these three main areas of work

- Technical SEO

- On-Page SEO

- Off-Page SEO

On top of that, you learn that Google made ~500 changes to its algorithm last year. That is more than one a day!!! So your goalpost is potentially adrift.

The holy grail

Oh yes! There is a holy grail in SEO. The answer to 'how to SEO' is straightforward. It's these following three things that Google looks for when it decides where to rank you on its search results pages:

What is your website about?

Who should care?

What expertise do you have? Or why should you be trusted?

That's all there is—answering these questions really well determines whether or not your website makes it to page-1 of Google search.

Find out more on our website
https://experdent.ai/