05/06/2025
Lehigh Valley Public Media Announces Hasanna Birdsong as Chief Executive Officer
Lehigh Valley Public Media, the Lehigh Valley’s community-owned nonprofit source for local news, educational programming, and community engagement, today announced the appointment of Hasanna Birdsong as its new chief executive officer effective June 30.
Birdsong, a Lehigh Valley native, is a seasoned executive with over 25 years of experience. Most recently, she was managing director at Adept Group, an Allentown-based packaging engineering consultancy, where she led the organization and developed growth strategies across the food and beverage, consumer packaged goods, and life science sectors. Under Birdsong’s leadership, the firm exceeded profit goals and was recognized as a Best Place to Work in Pennsylvania.
Before her time at Adept Group, Birdsong was vice president of advertising at The Express-Times and lehighvalleylive.com. In that role, she led a digital-first transformation that significantly increased revenue and audience engagement, positioning the media brands as a regional leader in digital media.
“Hasanna’s extensive experience leading transformation and innovation across media and technical consulting industries makes her the ideal leader to guide Lehigh Valley Public Media into its next chapter,” said Michael S. Keim, Lehigh Valley Public Media’s board chair. “She has built a career at the intersection of community, content, and strategy, which aligns perfectly with our mission to connect, inform, and inspire the Lehigh Valley region through independent local news, impactful educational programming and community engagement.”
Birdsong said, “I am honored to lead Lehigh Valley Public Media at such a pivotal moment, when trusted local journalism, educational programming, and community connection are more essential than ever. Lehigh Valley Public Media has the power to inform, uplift, and reflect the vibrant local communities it serves, and I’m excited to work with the organization’s incredible and talented team to deepen impact, expand access, and innovate for the future.”
Press Release: https://trib.al/8uYqFyc