Ciente Ciente helps you navigate the rapidly evolving world of tech and turn it to your advantage.

🚨 On 18th Nov, a major Cloudflare outage disrupted a big part of the internet — impacting sites like ChatGPT Community, ...
11/19/2025

🚨 On 18th Nov, a major Cloudflare outage disrupted a big part of the internet — impacting sites like
ChatGPT Community, Twitter & more.

Get the full story : https://ciente.io/news/cloudflare-down-disrupts-a-chunk-of-the-internet/

X, ChatGPT users, and the rest of the Internet come across error messages. Especially as Cloudflare had some maintenance scheduled- could there be a connection?

🚀 GPT-5.1 is “warmer,” says OpenAI — but do we really need AI to be more human?The update brings more personality, bette...
11/14/2025

🚀 GPT-5.1 is “warmer,” says OpenAI — but do we really need AI to be more human?

The update brings more personality, better conversations, and new behavior modes… but also raises big ethical questions.

Read more ➡️ https://ciente.io/news/gpt-5-1-is-warmer-says-openai-but-do-we-really-need-ai-to-be-more-human/

Users asked for a much warmer, conversational model, and that's precisely what OpenAI has achieved with GPT-5.1, which entails 8 unique chat tones.

Zohran Mamdani's campaign visibility showed the impact of meeting your audience where they are. Mamdani made this campai...
11/11/2025

Zohran Mamdani's campaign visibility showed the impact of meeting your audience where they are.

Mamdani made this campaign about New Yorkers and what he could do to make their lives easier- the other candidates made it about themselves.

And that’s the difference. People respond to values and alignment. Anything that feels performative rings hollow and fails to build the resonance campaigns of such stature need to be successful.

Read the entire piece here! https://ciente.io/blogs/things-marketers-can-learn-from-zohran-mamdani/ .

From “please stop sending us money” to the cost-of-living crisis- Zohran’s campaign struck an emotional chord like no other.

lululemon and the NFL have sports in common, yes. But the brand that sells yoga pants for women and the high testosteron...
11/07/2025

lululemon and the NFL have sports in common, yes. But the brand that sells yoga pants for women and the high testosterone of the NFL evoke two different images. But here we are.

Lululemon has launched its NFL apparel collection with apparel for all 36 teams. Available in soft fabrics and varying silhouettes.

There's something for every fan!

But what does Lululemon hope to achieve with this pairing? Their stocks and sales this year have not been great. 2025 has not been Lululemon's year. And this trend seems to be common across the industry.

If things get a bit too much, pair up with an analogous brand and hope to catch their audience. They are branded as strategic decisions. But often feels too much like a gasp for air in a dicey situation.

Some brands do manage to get past this and find their footing. Let's hope Lululemon is part of this, and this partnership with the NFL is more than a buzz.

Ah, lead quality. The bane of every sales and marketing conversation. 70% of the MQLs generated aren’t up to the mark, i...
11/06/2025

Ah, lead quality. The bane of every sales and marketing conversation. 70% of the MQLs generated aren’t up to the mark, is the common consensus.

Sales suffer, and marketing efficiency is in question. But we’re looking at this the wrong way. The lead quality suffers because- and this shouldn’t come as a surprise- the focus is on quantity.

Demand gen directly solves this problem by building a secure pipeline and capturing buyers before they are in-market. But that takes work, patience, and really explaining all of that to upper management.

So why not just blame lead quality? At least that way, everyone gets a scapegoat.

Can you really place an app that posits itself as the "second brain" in the same category as Evernote and OneNote?Obsidi...
11/05/2025

Can you really place an app that posits itself as the "second brain" in the same category as Evernote and OneNote?

Obsidian, our product under the spotlight for this week, is no doddle. It's a knowledge system that acts as a repository of all your thoughts. And whether you're a note-taking novice or veteran, the stage is all yours.

But a stage where you can customize literally everything on the platform down to the bone. It's what gives Obsidian its superpower- linking.
You create a network of ideas, and each idea flows into another in some other document.

It's your personal wiki. And a thought-tree that branches out as your ideas grow, linking them all together in visual graphs that resemble the solar system.

Whether extremely simple or nuanced, note-taking with Obsidian isn't writing words and numbers down. It's an experience.

And that's precisely what makes our choice for the product of the week special.

🚀 Big move in the AI world: OpenAI  inks a $38 B 7-year deal with Amazon to power its models via Amazon Web Services  wi...
11/05/2025

🚀 Big move in the AI world: OpenAI inks a $38 B 7-year deal with Amazon to power its models via Amazon Web Services with hundreds of thousands of GPUs. →
https://ciente.io/news/openai-signs-38bn-cloud-computing-deal-with-amazon/

OpenAI's deal with AWS cements Amazon as the AI era's infrastructure kingmaker. But also exposes how dangerously centralized and power-hungry the race for

 perhaps wants to replace all of the internet, shaped in his image. And this time, the target is Wikipedia.Elon has anno...
10/29/2025

perhaps wants to replace all of the internet, shaped in his image. And this time, the target is Wikipedia.

Elon has announced the launch of the AI-powered wiki platform, Grokipedia. Yes, that is its name. Catchy and fun have always been one of Mr. Musk's trademarks. This is his own way of cleaning the internet of left-leaning views and bringing the "real" truth to the public.

In his own words, "The goal of Grok and http://Grokipedia.com is the truth, the whole truth, and nothing but the truth. We will never be perfect, but we shall nonetheless strive towards that goal."

Though there is a catch, Verge reported that many of Grokipedia's pages were copied verbatim from Wikipedia. So, what is the truth exactly?

In the AI world of hallucinations, that is going to be a difficult question to answer.

Oracle’s stock jumps after confirming a major cloud deal with Meta — backed by $65B in new AI infrastructure commitments...
10/20/2025

Oracle’s stock jumps after confirming a major cloud deal with Meta — backed by $65B in new AI infrastructure commitments. Big momentum in the cloud race!

đź”— https://ciente.io/news/oracles-stock-takes-a-jump-after-meta-deal-confirmation/

Oracle stock is surging after confirming its expanded cloud partnership with Meta. It looks like a mutual win on paper, but what's the real story?

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