Tra Publishing

Tra Publishing Tra Publishing creates beautifully crafted books that celebrate art in all its forms. Our books are conceived as artworks in their own right.

Founded by Ilona Oppenheim and Soledad Picón, TRA Publishing is a Miami-based boutique publishing company rooted in visual arts, design, and architecture. We are committed to showcasing a diverse community of artists by creating books that communicate their genuine message. Along with our authors, we focus on both design and detail while effectively promoting their books to increase their visibili

ty and make them available to a wider audience. Every partnership is unique and specific, every book a gem meant for the world to experience and enjoy.

Spotted at B&N: Gateaux by Mori Yoshida!Thanks to our friends at for spotlighting this must-have for serious home baker...
08/22/2025

Spotted at B&N: Gateaux by Mori Yoshida!

Thanks to our friends at for spotlighting this must-have for serious home bakers or anyone who appreciates the art of modern patisserie.

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At Tra, we believe that the tactile process of holding and reading a book is a mindful experience. Particular emphasis i...
08/20/2025

At Tra, we believe that the tactile process of holding and reading a book is a mindful experience. Particular emphasis is placed on the physical components of the bookmaking process, resulting in books that are works of art and modes of expression in and of themselves.

In ‘There Are Monsters in My Room” monsters appear when you shine a flashlight on the page. But how does it work?

The secret lies in a bookbinding technique called the French fold, where each printed sheet is folded in half twice before being bound into the book and the outer edge is left uncut, creating a pocket-like page. In this book, the monsters are hidden on the inside layer of the page. When light passes through, they suddenly appear!

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Goldfinger’s Aston Martin DB5… Bullitt’s Mustang GT 390…. Thelma & Louise’s ’66 Thunderbird convertible… These cars were...
08/18/2025

Goldfinger’s Aston Martin DB5… Bullitt’s Mustang GT 390…. Thelma & Louise’s ’66 Thunderbird convertible… These cars weren’t just along for the ride: they became unforgettable characters in film history.

Now, you can find them in the highly anticipated follow-up to LAIR— RIDE: The Most Iconic Wheels of the Silver Screen.

A tribute to the machines that made the movies, RIDE spotlights 34 films across more than 400 pages of photography, immersive maps and illustrations, and insider interviews and commentary.

So… can you guess which car made the cover?

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Goldfinger’s Aston Martin DB5… Bullitt’s Mustang GT 390…. Thelma & Louise’s ’66 Thunderbird convertible… These cars were...
08/18/2025

Goldfinger’s Aston Martin DB5… Bullitt’s Mustang GT 390…. Thelma & Louise’s ’66 Thunderbird convertible… These cars weren’t just along for the ride: they became unforgettable characters in film history.

Now, you can find them in the highly anticipated follow-up to LAIR— RIDE: The Most Iconic Wheels of the Silver Screen.

A tribute to the machines that made the movies, RIDE spotlights 34 films across more than 400 pages of photography, immersive maps and illustrations, and insider interviews and commentary.

So… can you guess which car made the cover?

‌

E is for Elephant!Celebrate Elephant Day with Intuitive Alphabet, a poetic tribute to the natural world and its hidden m...
08/13/2025

E is for Elephant!

Celebrate Elephant Day with Intuitive Alphabet, a poetic tribute to the natural world and its hidden messages. Michele Oka Doner, inspired by her childhood beachcombing in Miami, presents a unique alphabet formed from treasures of the sea. Each letter is represented by evocative sea objects, blending art with language in a profound exploration of how we see and understand the world.

Did you know, two hundred varieties of passion fruit exist, but four types are most common? On the French islands, passi...
08/10/2025

Did you know, two hundred varieties of passion fruit exist, but four types are most common? On the French islands, passion fruit is referred to as “maracuja,” a name derived from the Tupi word for the fruit.

“Select those without blemishes or unsightly spots,” writes Lelani Lewis. “Either smooth or wrinkled skin is fine; the more wrinkled, the sweeter the fruit.”

Lelani’s Pavlova with passion fruit curd and whipped mascarpone is a true showstopper. Take it from her: After it’s all over, you’ll be glad you pulled out all the stops. Your guests will be, too, assuming you’re generous enough to share a piece with them..

Find this and other recipes in CODE NOIR, a glorious ode to the food, history, and cultures of the Caribbean.

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Happy Birthday, Andy Warhol!We know Andy Warhol for his soup cans and celebrities, but what about his cats?This drawing ...
08/06/2025

Happy Birthday, Andy Warhol!

We know Andy Warhol for his soup cans and celebrities, but what about his cats?

This drawing comes from a lesser-known period as Warhol rose to fame. In the 1950s, he lives in New York with his mother, Julia, and a growing number of cats—all named Sam, except one. He works in advertising and fashion, and makes playful books for friends on the side. He writes poems, illustrates fake recipes, and draws cats.

“The 1954 cat lithographs are not a Pop silkscreen, but the principle is in gestation,” writes Alix Paré. “The cats are drawn in a simple way. They are colored in flat areas of totally fanciful bright colors. Our Sam is lemon yellow. But there are many other Sams: lying down, sitting up, front or sideways, candy pink with green eyes, purple with orange eyes, or blue with yellow eyes.”

“Sam, Yellow Cat,” Andy Warhol, 1954, Lithograph, Private collection

Find this and forty other meowsterpieces in CATS IN ART!

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245 NE 37th Street Suite 102
Miami, FL
33137

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+13052097286

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Our Story

At Tra, each book is a unique experience, meticulously designed and fabricated in response to and with utmost respect for the contents. Tra works closely and often collaboratively with artists and writers to create books about fine and decorative arts, architecture, and design that inspire social, cultural, and environmental awareness. Particular emphasis is placed on the physical components of the bookmaking process, resulting in books that are works of art and modes of expression in and of themselves.

Tra was founded in 2016 in Miami by Swiss-born graphic designer and author Ilona Oppenheim. The publishing company builds on fifteen years of design excellence through Ilona Creative Studio, Oppenheim’s creative consultancy firm. The impetus for Tra was to create beautiful, substantial, and special books that readers experience physically, as opposed to digitally. “In today’s world of excess and technology, we believe that the tactile process of holding and reading a book is a mindful experience that creates a real connection to life,” Oppenheim says. “We want our readers to appreciate details such as the beauty of color on paper, and we want people to share these books with their friends and family.”

Tra’s design aesthetic is one of restraint; the images and words on the pages take precedence. Tra’s award-winning designers treat each title as an entirely original expression—in essence, there is no typical Tra book. The firm works with carefully selected bookmakers around the world and places a premium on ethical bookmaking practices and materials. Once a book is published, the relationship continues; Tra goes beyond traditional publicity practices to bring the contents of each title to life in additional ways, such as through exhibitions, events, and workshops. Tra is passionate about books, and passionate about the contribution each book can make. As part of that commitment, proceeds for many of Tra’s titlesare donated to environmental, arts, and activist organizations.