10/30/2025
The Wall Street Journal just tested whether an AI clone could replace a real person for 24 hours.
The results? Impressive at times, but also a little unsettling. The AI voice just about fooled an interviewee at Snap, or at least it was a pass. The video avatar for TikTok looked convincing enough for a moment, but not for long. People definitely could tell because of the lack of facial emotion and hand movements.
Here’s the takeaway for me: technology can mimic, but it cannot replace human connection.
Associations and corporations do not need “content” that feels artificial. They need authentic stories told by real people. Members, leaders, and sponsors sharing their experiences on camera create trust in a way no machine can.
At Pond Ripple Media, LLC, that is what we focus on. Video that captures the humanity behind the mission and builds relationships that last.
Because people can still spot fake a mile away. And they crave the real thing. 🌊
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New AI voice and video tools can look and sound like you. But can they fool your family—or bank? WSJ’s Joanna Stern replaced herself with her AI twin for the day to find out. Photo illustration: Elena Scotti