Southern Muscle Guide

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Southern Muscle Guide Assisting Your Success - Monthly Resiurce for Fitness Enthusiasts, Digital & Direct Email Marketing

The only comprehensive print guide for the southeast highlighting competitors, athletes, fitness inspirations and all the leading NPC/IFBB events in the southeast. Based in Atlanta in conjunction with House of Payne, we strive to bring first time competitors, sponsors, athletes, coaches and trainers together to grow this great sport.

🌟 September Issue Alert! 🌟Ready to take your fitness journey to the next level? This month in SMG presents Living Fit, w...
07/09/2025

🌟 September Issue Alert! 🌟

Ready to take your fitness journey to the next level? This month in SMG presents Living Fit, we’re all about helping you “Train Smarter, Not Harder.” 🏋️‍♂️ Discover innovative strategies to optimize your workouts and maximize results without burning out. Life Coach Rachel Bochat, emphasizes the profound impact that WORDS can have on our lives and the lives of those around us.

Plus, dive into our delicious and nourishing recipes under “Foods that Heal” 🍽️ — perfect for tackling inflammation, aiding injury recovery, and boosting your overall wellness.
And mark your calendars now! Join us at the NPC Conference on February 7, 2026, for an inspiring day of learning and networking. Registration opens Oct. 15th. 🗓️✨

Stay fit, stay healthy, and keep pushing forward! 💪

link to eblast: https://conta.cc/3V7w0Er

07/09/2025

📅 Countdown: 13 Weeks to the Martinilawyer.com presents the NPC Southern Natural Showdown and the IFBB Pro League Southern Natural Pro! 🌟

Hey Fitness Fam! 💪 This drug-tested show will be here before you know it - December 6, 2025, in beautiful Lilburn, GA! 🎉 This is the FINAL natural show of the season, so let’s make it unforgettable! 🏆

Whether you’re stepping on stage or cheering from the crowd, now’s the time to set your sights on greatness. 🏋️‍♂️✨ Let’s push our limits, support each other, and end the season with a bang! 💥

Who’s ready to shine? Registration & tickets are live!

📍 Lilburn, GA | Dec 6, 2025

NPC Southern Natural Showdown & IFBB Pro League Southern Natural Pro
Alison Crossman Performing Arts Theater, Lilburn, GA
southernnaturalshowdown.com

👉contest details, registration, tickets, sponsorships
For more info: Steve Payne 678.641.9189

IFBB Pro League Men’s Physique
Open & Masters 40+ 50+
IFBB Pro League Classic Physique Open & Masters 40+, 50+
IFBB Pro League Bikini Open & Masters 40+, 50+, 60+
NPC Men’s Bodybuilding, Classic Physique, Women’s Physique, Figure, Wellness, Men’s Physique, Bikini, and the New Fit Model

✨Ben Weider Natural Pro Am Qualifier & NPC Pittsburgh Natural Pro Qualifier
✨Presenting Sponsor
✨Official Tanning
✨Official Hair & Make up
✨Official Media
✨Artistic Stage Photos
✨Official DJ

06/09/2025

🌟 4 WEEKS OUT! 🌟

You’re deep into prep with less than 30 days to go. Is it your first time on stage, or do you want one more practice on a real stage, lights and all? Join us for the NPC/IFBB Pro League Southern Muscle Showdown Dress Rehearsal! 🏆

📍 House of Payne Personal Training
4565 Lawrenceville Hwy NW, Lilburn, GA 30047

🗓️ Sunday, Sep 28th
⏰ 12 noon - 2 pm
💰 FREE

What to expect:

👉 Line up directions
👉 Explanation of how the show will run
👉 Individual presentations
👉 Comparisons and callouts

This opportunity is open to ALL athletes preparing for ANY of the remaining shows of the 2025 season. Walk in ready with confidence and make your mark! 💪✨

This is the one you don’t want to miss! The MartiniLawyer.com presents the NPC Southern Muscle Showdown and IFBB Pro League Southern Muscle Classic & Bikini Pro, Oct. 4th, Dalton, GA

👉 For more info: Steve Payne 678.641.9189
contest details, registration, tickets, sponsorships
southernmuscleshowdown.com

✨IFBB Pro League Classic Physique Open & Masters 40+, 50+
✨IFBB Pro League Bikini Open & Masters 40+, 50+, 60+
✨NPC Men’s & Women’s Bodybuilding, Classic Physique, Women’s Physique, Figure, Fitness, Wellness, Men’s Physique, Bikini, and Fit Model

Welcome back Pompitas, returning sponsor of the MartiniLawyer.com presents the NPC Southern Muscle Showdown and IFBB pro...
05/09/2025

Welcome back Pompitas, returning sponsor of the MartiniLawyer.com presents the NPC Southern Muscle Showdown and IFBB pro League Southern Muscle Classic & Bikini Pro. The fusion of fitness and fashion is at the heart of our collaboration. Swing by the Pompitas booth for the latest fashion trends and explore how stylish gym and streetwear can empower your fitness journey.

Pompitas.store
Gym/ Streetwear Apparel

This is the one you don’t want to miss! The MartiniLawyer.com presents the NPC Southern Muscle Showdown and IFBB pro League Southern Muscle Classic & Bikini Pro, Oct. 4th, Dalton, GA

For more info: Steve Payne 678.641.9189
contest details, registration, tickets, sponsorships
southernmuscleshowdown.com

IFBB Pro League Classic Physique Open & Masters 40+, 50+
IFBB Pro League Bikini Open & Masters 40+, 50+, 60+
NPC Men’s & Women’s Bodybuilding, Classic Physique, Women’s Physique, Figure, Fitness, Wellness, Men’s Physique, Bikini, and Fit Model

✨NPC National Qualifier
✨Olympia Qualifier
✨Masters Olympia Qualifier
✨Tanning
✨Hair & Make up
✨NPC Photography
✨IFBB Photography
✨npcnewsonline
✨DJ
✨Stage Videos
✨Live Stream
✨Athlete Dessert Table
✨Groome Transportation - Hartsfield-Jackson Atlanta


Get ready for the 6th Annual NPC Conference and Health & Fitness Expo! This event is a fantastic opportunity for fitness...
05/09/2025

Get ready for the 6th Annual NPC Conference and Health & Fitness Expo! This event is a fantastic opportunity for fitness enthusiasts and industry professionals to engage in breakout sessions focused on relevant topics, network with vendors and promoters from across the southeast, Pose with the Pros, and learn from the best in the business. Registration opens on October 15th, and we encourage everyone to make their plans to attend. Join us as we celebrate fitness and foster community connections!

NPC Conference and Health & Fitness Expo
Npcconference.com
Feb. 7, 2026
Alison Crossman Performing Arts Theater
405 Pleasant Hill Rd, Lilburn, GA 30047
FREE and open to everyone
for questions, sponsorship and presentation opportunities contact
[email protected] | 678.641.9188
Connect with us
IG & FB:

04/09/2025

🔥Calling All IFBB Natural Pros! 🔥The Southern Natural Showdown on December 6, 2025, is the perfect platform for IFBB both Open and Masters Natural Pros to showcase their talents. This drug-tested event promises incredible prizes, exclusive swag, and the ultimate bragging rights, along with a qualification opportunity for the Ben Weider Natural Pro Championships. Join us in fostering competitive excellence in the bodybuilding community.

Registration is live for the final natural show of the 2025 season - MartiniLawyer.com presents the NPC Southern Natural Showdown & IFBB Pro League Southern Natural Pro, Dec 6, 2025 at the Alison Crossman Performing Arts Theater, Lilburn, GA

southernnaturalshowdown.com
contest details, registration, tickets, sponsorships
For more info: Steve Payne 678.641.9189

IFBB Pro League Men’s Physique
Open & Masters 40+ 50+
IFBB Pro League Classic Physique Open & Masters 40+, 50+
IFBB Pro League Bikini Open & Masters 40+, 50+, 60+
NPC Men’s & Women’s Bodybuilding, Classic Physique, Women’s Physique, Figure, Wellness, Men’s Physique, Bikini, and the New Fit Model

✨Ben Weider Natural Pro Am Qualifier & NPC Pittsburgh Natural Pro Qualifier
✨Presenting Sponsor
✨Official Tanning
✨Official Hair & Make up
✨Official Media
✨Artistic Stage Photos
✨Official DJ

🏆 Athlete Fresh: Proud Sponsor of the Southern Natural Showdown! 🏆Athletes, your gear deserves the best care! Athlete Fr...
02/09/2025

🏆 Athlete Fresh: Proud Sponsor of the Southern Natural Showdown! 🏆

Athletes, your gear deserves the best care! Athlete Fresh is the go-to detergent for sports enthusiasts, diving deep to eliminate sweat, bacteria, and buildup. Experience your gear like new—free from fragrances, dyes, and softeners. Their clean formula is perfect for sensitive skin and high-performance gear. Get ready to conquer the competition with freshness that lasts! 💪✨ Stop by their booth at the show or check them out online at and athletefresh.shop.

Registration is live for the final natural show of the 2025 season - MartiniLawyer.com presents the NPC Southern Natural Showdown & IFBB Pro League Southern Natural Pro, Dec 6, 2025 at the Alison Crossman Performing Arts Theater, Lilburn, GA

southernnaturalshowdown.com
contest details, registration, tickets, sponsorships
For more info: Steve Payne 678.641.9189

IFBB Pro League Men’s Physique
Open & Masters 40+ 50+
IFBB Pro League Classic Physique Open & Masters 40+, 50+
IFBB Pro League Bikini Open & Masters 40+, 50+, 60+
NPC Men’s & Women’s Bodybuilding, Classic Physique, Women’s Physique, Figure, Wellness, Men’s Physique, Bikini, and the New Fit Model

✨Ben Weider Natural Pro Am Qualifier & NPC Pittsburgh Natural Pro Qualifier
✨Presenting Sponsor
✨Official Tanning
✨Official Hair & Make up
✨Official Media
✨Artistic Stage Photos
✨Official DJ

The NPC Southern Muscle & Strength Expo is just 12 weeks away! Join us on November 22, 2025, in Kenner, Louisiana, for a...
02/09/2025

The NPC Southern Muscle & Strength Expo is just 12 weeks away! Join us on November 22, 2025, in Kenner, Louisiana, for a thrilling finale to the competitive season. With registration and ticket sales live, now is the time to secure your spot at this premier event. Experience the excitement of competition, community, and top-tier athlete services. Don’t miss out on this chance to crush your goals!

NPC Southern Muscle & Strength Expo
Nov. 22, 2025
Kenner, LA
Louisianamuscle.com
link to eblast: https://conta.cc/47YgwtQ

🔥Venue: Pontchartrain Center
🔥Hotel: Doubletree by Hilton Hotel
🔥Title Sponsor:
🔥Official Tanning:
🔥Official Photography: Alex Media Byars

The 6th NPC Conference is around the corner. Save the date - Feb. 7, 2026. This event will bring together athletes, vend...
01/09/2025

The 6th NPC Conference is around the corner. Save the date - Feb. 7, 2026. This event will bring together athletes, vendors, promoters, pros, coaches and judges, fostering a vibrant community dedicated to health and fitness. Join us as we empower competitors and showcase the best in the industry. Don’t miss this opportunity to connect and celebrate excellence in fitness!

NPC Conference and Health & Fitness Expo
Npcconference.com
Feb. 7, 2026
Alison Crossman Performing Arts Theater
405 Pleasant Hill Rd, Lilburn, GA 30047

FREE and open to everyone

for questions, sponsorship and presentation opportunities contact
[email protected] | 678.641.9188
Connect with us: IG & FB:

31/08/2025

Thanks to all the athletes, coaches, IFBB Pros, NPC Judges & staff, and sponsors that contributed to the success of the NPC Posing Seminar yesterday. It was an incredible event and we couldn’t be more grateful. A special mention goes to the outstanding IFBB Pros from Georgia who volunteered their time to share invaluable insights and passion with our athletes, to Brian Beeler who worked the stage and took some great photos, to our NPC judges and Chairman who gave insight to the athlete presentations, and Nvisionu who fuel the energy with Alive Coffee!

Events like these not only enhance individual skills but also strengthen our community. Together, we are building a stronger Georgia NPC. Mark calendars for the next Seminar - the 6th Annual NPC Conference and Health & Fitness Expo, Feb. 7, 2025.



ifbbpro









/






seminar

31/08/2025

Ready to dominate the stage? 14 weeks out - Let’s go!!!

Registration is live for the final natural show of the 2025 season - MartiniLawyer.com presents the NPC Southern Natural Showdown & IFBB Pro League Southern Natural Pro, Dec 6, 2025 at the Alison Crossman Performing Arts Theater, Lilburn, GA

southernnaturalshowdown.com
contest details, registration, tickets, sponsorships
For more info: Steve Payne 678.641.9189

IFBB Pro League Men’s Physique
Open & Masters 40+ 50+
IFBB Pro League Classic Physique Open & Masters 40+, 50+
IFBB Pro League Bikini Open & Masters 40+, 50+, 60+
NPC Men’s & Women’s Bodybuilding, Classic Physique, Women’s Physique, Figure, Wellness, Men’s Physique, Bikini, and the New Fit Model

✨Ben Weider Natural Pro Am Qualifier & NPC Pittsburgh Natural Pro Qualifier
✨Presenting Sponsor
✨Official Tanning
✨Official Hair & Make up
✨Official Media
✨Artistic Stage Photos
✨Official DJ

30/08/2025

Just 5 weeks to the Southern Muscle Showdown! Athletes, keep that fire burning! 🔥

This is the one you don’t want to miss! The MartiniLawyer.com presents the NPC Southern Muscle Showdown and IFBB pro League Southern Muscle Classic & Bikini Pro, Oct. 4th, Dalton, GA

For more info: Steve Payne 678.641.9189
contest details, registration, tickets, sponsorships
southernmuscleshowdown.com

IFBB Pro League Classic Physique Open & Masters 40+, 50+
IFBB Pro League Bikini Open & Masters 40+, 50+, 60+
NPC Men’s & Women’s Bodybuilding, Classic Physique, Women’s Physique, Figure, Fitness, Wellness, Men’s Physique, Bikini, and Fit Model

✨NPC National Qualifier
✨Olympia Qualifier
✨Masters Olympia Qualifier
✨Tanning
✨Hair & Make up
✨NPC Photography
✨IFBB Photography
✨npcnewsonline
✨DJ
✨Stage Videos
✨Live Stream
✨Athlete Dessert Table
✨Groome Transportation - Hartsfield-Jackson Atlanta

Address


Telephone

+16786419188

Website

https://linktr.ee/southernmuscleguide

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