Southern Muscle Guide

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Southern Muscle Guide Assisting Your Success - Monthly Resiurce for Fitness Enthusiasts, Digital & Direct Email Marketing

The only comprehensive print guide for the southeast highlighting competitors, athletes, fitness inspirations and all the leading NPC/IFBB events in the southeast. Based in Atlanta in conjunction with House of Payne, we strive to bring first time competitors, sponsors, athletes, coaches and trainers together to grow this great sport.

15/12/2025

Living healthy isn’t just about today—it’s about protecting your future 💪✨

Join us for the Living Healthy & Strong breakout session at the NPC Conference & Health & Fitness Expo, featuring Olivia Terry, Vince Crawford, and DaShaun Johnson. This powerful class focuses on prevention and awareness, giving you the tools and knowledge to help you live your best life—strong, informed, and empowered. Register online today at npcconference.com

🧠 Learn. Prevent. Thrive.

NPC Conference and Health & Fitness Expo
📆 Feb. 7, 2026
📍 Alison Crossman Performing Arts Theater
405 Pleasant Hill Rd, Lilburn, GA 30047

FREE and open to everyone, All levels, All Divisions

👉 Npcconference.com
for questions, sponsorship and presentation opportunities contact
[email protected] | 678.641.9188
Connect with us IG & FB:

15/12/2025

🔥 THE 2026 SEASON IS TAKING SHAPE 🔥

The current season may be winding down, but what’s next is already in motion.
Now’s the time to lock in your plans and kick off 2026 with powerful workshops and can’t-miss events across the Southeast.

Whether you’re just getting started, leveling up your fitness journey, or chasing the stage—this season is for every body, every goal, every level.

💥 Education that elevates
💥 Connections that matter
💥 Growth that carries into your next season

💪 LEARN. CONNECT. GROW.
✨ The next season begins here.

📍 Early 2026 | Stay tuned for dates & details

15/12/2025

🍪 Baked with love. Shared with joy. 💛

We’re thrilled to spotlight Marilou’s Best Baked Goods, our official Silver Sponsor for the NPC Conference and Health & Fitness Expo! 🙌

From crave-worthy treats to feel-good flavors, every bite is made with heart—and it shows. 😍

🛒 Order online marilousbest.com
📍 Stop by their booth at the Expo
💪 Fuel your day with something truly special

Support our sponsors, indulge joyfully, and don’t miss out!

NPC Conference and Health & Fitness Expo
📆 Feb. 7, 2026
📍 Alison Crossman Performing Arts Theater
405 Pleasant Hill Rd, Lilburn, GA 30047

🔥 FREE and open to everyone. Register online today.

🌐 Npcconference.com
for questions, sponsorship and presentation opportunities contact
👉 [email protected] | 678.641.9188
Connect with us IG & FB:

11/12/2025

🥞 Thank You IHOP Pleasant Hill / Duluth! 🥞
Proud Official Sponsor of the MartiniLawyer.com presents the House of Payne NPC/ IFBB Pro League Southern Natural Showdown 💪🔥

A huge THANK YOU to IHOP Pleasant Hill / Duluth for showing amazing support to our athletes and event staff!

✨ Athlete Love:
You provided every competitor with a FREE pancake coupon — the perfect post-show treat! 🥞💙

✨ Staff Appreciation:
Your delicious breakfast burritos and fresh coffee kept our team fueled and energized all day long. ☕🌯

We truly appreciate your partnership and generosity. Community support like yours makes events like the Southern Natural Showdown possible!

Go show them some love 🙌
📍 IHOP Pleasant Hill / Duluth

10/12/2025

✨ Introducing Backstage Comfort — Official Bronze Sponsor of the NPC Conference & Health & Fitness Expo! ✨

We’re excited to welcome Backstage Comfort, a brand new to the market and created by IFBB Pro Janet Davis!

Designed by an athlete, for athletes, the Backstage Comfort Show Prep Mats & Essentials Kit includes everything you need to make your show day smooth, stress-free, and exactly what you want it to be. From comfort to cleanliness to backstage confidence — this kit has you covered. 💫

🧳 What’s Inside?
✔️ Premium Show Prep Mat
✔️ Essentials Kit for peak comfort
✔️ Backstage must-haves for a flawless show day
✔️ Created by IFBB Pro Janet Davis

Whether it’s your first show or you’re a seasoned pro, Backstage Comfort elevates your entire show day experience.

🔥 Proud Bronze Sponsor of:
NPC Conference & Health & Fitness Expo
📅 February 7, 2026
📍 Alison Crossman Performing Arts Theater
405 Pleasant Hill Rd, Lilburn, GA 30047
🌐 npcconference.com
🎟️ FREE and open to everyone

For questions, sponsorships, or presentation opportunities:
📧 [email protected]
📞 678.641.9188

Connect with us:
📲 IG & FB:

08/12/2025

✨ The December issue of SMG Living Fit is LIVE! ✨
This month, we’re diving into the power of antioxidant-rich foods and how they support energy, immunity, and overall vitality. 🌿💪

Plus, don’t miss our easy Zesty Pesto recipe — a quick, low-carb dinner packed with flavor and nutrients. 🍋🌱

We’re also throwing it back with an old-school bodybuilding workout to help you build strength the classic way. 🏋️‍♀️🔥

And because wellness is more than reps and recipes, this issue includes an uplifting reminder to gift yourself the things money can’t buy:
acceptance, patience, courage, and forgiveness. ❤️

🎁 BONUS: We’ve rounded up 16 holiday gift ideas for the fitness lover in your life — perfect for last-minute shopping or treating yourself!

Tap the link in bio to explore the full issue and step into the season feeling inspired, energized, and supported.

👉 See all the articles and more at southernmuscleguide.com

04/12/2025

📣 ATTENTION SOUTHERN NATURAL SHOWDOWN COMPETITORS!

House of Payne Personal Training is proud to be the Official Gym of the Southern Natural Showdown! 💪🔥

With 10,000 sq. ft. of equipment, a full posing stage, and everything you need to peak perfectly — we’ve got you covered.

✨ FREE gym access for ALL competitors
📅 Thursday, Dec. 4th & Friday, Dec. 5th
📍 4565 Lawrenceville Hwy NW, Lilburn, GA 30047
(Just 2 miles from the show venue!)

Come get your pump, polish your poses, and prep like a pro. See you soon, athletes! 💥🏆

🏆 Make your plans NOW…
✨ Be there in person 🎟️ GET TICKETS ONLINE
📺 Watch the live stream from anywhere!

This showdown is going to be EPIC. Don’t miss history in the making.

🔥Don’t miss out on the final natural show of the 2025 season! 🗓️ There’s still time to register online for the MartiniLawyer.com presents the House of Payne Personal Training NPC / IFBB Pro League Southern Natural Showdown, happening on Dec 6, 2025, at the Alison Crossman Performing Arts Theater, Lilburn, GA.🔥

🌐 southernnaturalshowdown.com
contest details, registration, tickets, live stream & more

👉 For more info: Steve Payne 678.641.9189

✨Ben Weider Natural Pro Am Qualifier & NPC Pittsburgh Natural Pro Qualifier
✨Title Sponsor
✨Presenting Sponsor
✨Official Tanning
✨Official Hair & Make up
✨Official Media
✨Artistic Stage Photos
✨Official DJ

03/12/2025

🚨 ATHLETES — IT’S GO TIME! 🚨
Online registration for amatuer athletes for the Southern Natural Showdown closes TONIGHT at 10pm! 🔥🔥🔥

Miss it? No sweat.
🏃‍♂️💨 Walk-up registration is OPEN at check-ins!

We are FIRED UP and READY to welcome all of you to the showdown stage — the energy is going to be ELECTRIC. ⚡️
Let’s bring the heat, the physiques, and the vibes.
SEE YOU AT THE SHOW! 🔥🏆

🔥Don’t miss out on the final natural show of the 2025 season! 🗓️ There’s still time to register online for the MartiniLawyer.com presents the House of Payne Personal Training NPC / IFBB Pro League Southern Natural Showdown, happening on Dec 6, 2025, at the Alison Crossman Performing Arts Theater, Lilburn, GA.🔥

🌐 southernnaturalshowdown.com
contest details, registration, tickets, live stream & more

👉 For more info: Steve Payne 678.641.9189

✨Ben Weider Natural Pro Am Qualifier & NPC Pittsburgh Natural Pro Qualifier
✨Title Sponsor
✨Presenting Sponsor
✨Official Tanning
✨Official Hair & Make up
✨Official Media
✨Artistic Stage Photos
✨Official DJ

03/12/2025

💥 SOUTHERN NATURAL SHOWDOWN x BODYARMOR 💥
Fueling every rep. Every round. Every victory.

From pregame focus, to postgame recovery, to pushing into overtime,
BodyArmor keeps you hydrated, powered, and unstoppable.

💪 Choose strength.
💧 Choose hydration.
🔥 CHOOSE BETTER. Choose BODYARMOR.

🔥Don’t miss out on the final natural show of the 2025 season! 🗓️ Register online for the MartiniLawyer.com presents the House of Payne Personal Training NPC / IFBB Pro League Southern Natural Showdown, happening on Dec 6, 2025, at the Alison Crossman Performing Arts Theater, Lilburn, GA.🔥

🏆 Make your plans NOW…

✨ REGISTER ONLINE TODAY
✨ Be there in person 🎟️ GET TICKETS ONLINE
📺 Watch the live stream from anywhere!

🌐 southernnaturalshowdown.com
contest details, registration, tickets, live stream & more

👉 For more info: Steve Payne 678.641.9189

✨Ben Weider Natural Pro Am Qualifier & NPC Pittsburgh Natural Pro Qualifier
✨Title Sponsor
✨Presenting Sponsor
✨Official Tanning
✨Official Hair & Make up
✨Official Media
✨Artistic Stage Photos
✨Official DJ

02/12/2025

🔥The Natural IFBB Pros are coming to the Southern Natural Showdown, and the STAGE. WILL. SHAKE. 🔥

Elite, disciplined, and bringing world-class physique quality—these athletes are ready for a fierce battle under the lights.

🏆 Make your plans NOW…
✨ Be there in person 🎟️ GET TICKETS ONLINE
📺 Watch the live stream from anywhere!

This showdown is going to be EPIC. Don’t miss history in the making.

🔥Don’t miss out on the final natural show of the 2025 season! 🗓️ There’s still time to register online for the MartiniLawyer.com presents the House of Payne Personal Training NPC / IFBB Pro League Southern Natural Showdown, happening on Dec 6, 2025, at the Alison Crossman Performing Arts Theater, Lilburn, GA.🔥

🌐 southernnaturalshowdown.com
contest details, registration, tickets, live stream & more

👉 For more info: Steve Payne 678.641.9189

✨Ben Weider Natural Pro Am Qualifier & NPC Pittsburgh Natural Pro Qualifier
✨Title Sponsor
✨Presenting Sponsor
✨Official Tanning
✨Official Hair & Make up
✨Official Media
✨Artistic Stage Photos
✨Official DJ

01/12/2025

🥗💥 Southern Natural Showdown, we’ve got your fuel!

As an official sponsor, Freshest Salad Bar is proud to serve fresh, energizing meals to help you crush your goals—on stage and in life.

✨ Since 2021
✨ Meal Prep for your nutrition goals
✨ Dine-in • Online Ordering • Catering

Tap in ➡️ freshestsaladbar.com and check out their booth at the show!

🔥Don’t miss out on the final natural show of the 2025 season! 🗓️ Register online for the MartiniLawyer.com presents the House of Payne Personal Training NPC / IFBB Pro League Southern Natural Showdown, happening on Dec 6, 2025, at the Alison Crossman Performing Arts Theater, Lilburn, GA.🔥

🌐 southernnaturalshowdown.com

👉 For more info: Steve Payne 678.641.9189
contest details, registration, tickets, live stream & more

✨Ben Weider Natural Pro Am Qualifier & NPC Pittsburgh Natural Pro Qualifier
✨Title Sponsor
✨Presenting Sponsor
✨Official Tanning
✨Official Hair & Make up
✨Official Media
✨Artistic Stage Photos
✨Official DJ

01/12/2025

THERE’S STILL TIME! 🚨 IFBB Pros — today is your LAST chance to register for the final NATURAL show of the 2025 season! 💥

Registration closes at 3PM sharp, so lock it in and let’s make history.
See you on stage — it’s going to be EPIC. 🔥🏆

🔥 Register online for the MartiniLawyer.com presents the House of Payne Personal Training NPC / IFBB Pro League Southern Natural Showdown, happening on Dec 6, 2025, at the Alison Crossman Performing Arts Theater, Lilburn, GA.🔥

🌐 🎟️ REGISTER + GET TICKETS:
southernnaturalshowdown.com

👉 For more info: Steve Payne 678.641.9189
contest details, registration, tickets, live stream & more

✨Ben Weider Natural Pro Am Qualifier & NPC Pittsburgh Natural Pro Qualifier
✨Title Sponsor
✨Presenting Sponsor
✨Official Tanning
✨Official Hair & Make up
✨Official Media
✨Artistic Stage Photos
✨Official DJ

Address


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+16786419188

Website

https://linktr.ee/southernmuscleguide

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