02/11/2025
Remembering Alvin “Big Al” Sams: A Legacy of Love, Laughter & Community
The NABJ Sacramento family is deeply saddened by the passing of Alvin “Big Al” Sams, a beloved journalist, radio personality, and community advocate whose warmth and passion touched countless lives.
For more than 25 years, Big Al was a fixture in Northern California media, bringing joy and light to audiences as a feature reporter on Good Day and a trusted voice on the radio. But beyond the cameras and microphones, he was a champion for the community—always using his platform to uplift others, share powerful stories, and support causes that mattered.
His work extended far beyond the newsroom. Big Al dedicated himself to organizations like the American Cancer Society, The SOL Project, MLK365, the American Diabetes Association, and many more, always fighting for equity, awareness, and social justice. Whether he was emceeing events, mentoring youth, or helping the unsheltered, he poured his heart into every endeavor.
Even in recent months, while on medical leave, he remained committed to making a difference. He was excited to join NABJ Sacramento, eager to connect, support, and share his wisdom. His kindness, humility, and love for people were truly unmatched.
We honor Big Al’s legacy—one built on generosity, service, and an unwavering belief in the power of storytelling. His impact will live on in the lives he touched, the stories he told, and the community he loved so deeply.
Rest well, Big Al. Your voice, your presence, and your spirit will never be forgotten.
🕊️💙
