We love helping women find their best style! Unique fashions, gifts and accessories for women of all ages!
31/10/2025
Casual classic outfit of the day. This sweater feels like an expensive sweater, but it’s actually very affordable. I’m in a size small the jeans run a little big.
I am always looking for fun Indiana merchandise that is a little bit different. I loved the studs on this sweatshirt and studs are trending this season!
The fall core wardrobe pieces I recommend 🍂 A lot of these pieces you probably already have in your wardrobe. It will help you to be able to create so many different outfits!
If you want more info about these pieces, you can shop here:
When I owned a boutique, I always talked about having basics, and this would be a great one. It reminds me of a more expensive brand, but it’s actually very affordable but still really nice quality. I’m in a size small
Come with me to Tecovas in Austin to get my first pair of cowboy boots 🤠
19/10/2025
The Glow Recipe Glass Balm Mini Set is the ultimate holiday gift for glowing, hydrated lips! 🎁 Each mini gives that signature glass-like shine with a hint of color and juicy hydration—perfect for gifting or keeping for yourself. These clean, fruit-infused balms make the perfect stocking stuffer or self-care treat for anyone who loves dewy, healthy lips. ✨💋
Shop here: https://liketk.it/5rBC3
18/10/2025
Friday night outfit of the night from Austin! We are visiting our daughter in Texas, so I had to get some cowboy boots!
One of the best affordable sweater brands I have found! Their quality is amazing! This short sleeve top is a great light weight, so soft and has a great fit. This can be easily layered under a jacket or blazer and it feels expensive ✨
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Meet the owner
My name is Jill, I am a wife, mom of four and love to have a project! Shopping, design and travel are a few of my favorite things. What I have loved about owning Sugar Love is that it has allowed me to combine all of those things! Traveling to markets all over the country to find the newest brands and see what trends are coming never gets old!
I have always believed that fashion should be fun and your personal style should reflect your personality. Now that I am in my fifties, I want to still look stylish but I realize that I can't dress like my daughters who are in their twenties. I love to combine a trendy piece with some good classics. My go-to look for a night out is jeans, a blazer and heels.
My mission is to help women feel good about themselves. I always encourage people to try on one thing that is outside of their comfort zone! There is no greater joy for me than to see a woman come out of one of our fitting rooms with a smile on her face!
I am blessed to have my daughters work with me. My oldest daughter, Kate is our E-commerce manager, my daughter Emily is our social media manager and my daughter Grace helps in the warehouse. The older girls go to market with me to have an eye for what younger girls would like, while I am always shopping for women closer to my age. We love finding pieces that we can both wear but may just style differently!
We have been honored to be voted Fort Wayne's Favorite Women's Boutique three years in a row and last year also added the honor of Fort Wayne's Favorite Women's store!