05/07/2026
I’m writing this because it comes from the heart.
I love Southern Gospel music. The music, the ministry and even the business side of it helped shape my life and gave me opportunities that eventually led me to where I am today.
I started promoting concerts when I was 20 years old. Over the years, I worked with groups and artists such as The McKameys, The Wilburns, Charles Johnson, The Freemans, The Perrys, The Isaacs, The Martins, The Steeles, The Bishops, The Perry Sisters, J.D. Sumner and The Stamps, The Statesmen, Gold City, The Kingsmen, Jeff and Sheri Easter, Greater Vision, The Lewis Family and many others.
Concert promotion opened the door for me to get involved in radio. That eventually led to an Atlanta radio show alongside a 19-year-old rising star named Daniel Britt. When Salem abruptly ended that station, I moved into sales at 104.7 The Fish, one of the largest Christian music stations in the country.
I was blessed to build a client list that generated approximately $1.6 million a year in station revenue. In 2011, I left to start my own advertising agency, working with clients including KIA dealerships, the Dove Awards and Liberty University.
Even while working in advertising, Southern Gospel never left my blood. I continued hosting concerts at KIA dealerships across the South, including The McKameys in Tuscaloosa and Jason Crabb in Woodstock.
In 2018, Arthur Rice and I started the Southern Gospel News Podcast. Together, we produced more than 160 episodes promoting the artists, songs and people behind this music.
Then, in 2025, God opened the door for us to purchase WLJA 101.1 The Pulse, the largest FM signal in North Georgia.
Before we purchased it, the station had been broadcasting Southern Gospel music 24 hours a day. Unfortunately, it had lost approximately $200,000 annually in both 2023 and 2024. We knew changes had to be made, but we were determined to keep Southern Gospel as an important part of the station.
We created a format where faith, country and gospel unite.
On 101.1 The Pulse, listeners might hear Martina McBride’s “Blessed,” followed by Karen Peck and New River, and then “God Does” by The Red Clay Strays. The common thread is faith, encouragement and a message that matters.
The format has exploded.
In just 15 months, the station became profitable. Our advertising rates have grown from approximately $5 per commercial to as much as $60, during a time when many people continue to claim that radio is dying.
Every week, we broadcast from churches, car dealerships, community events and businesses. We conduct Church Shout Outs and continually remind listeners that the message is in the music.
What is difficult for me to understand is that we are investing in Southern Gospel artists and introducing their music to an entirely new audience, yet because we are not a traditional charting station, we rarely receive a phone call, visit or promotional material from many groups.
Karen Peck and New River, Bill Gaither and Jason Crabb have been tremendous friends to our station. They have supported us and have always been willing to help. I am sincerely grateful for them.
However, many other major names in the industry seem unaware that we exist, even though we are a growing commercial station that is willing to play and promote their music.
Last year, we paid our own expenses to broadcast live from a major concert in Bryson City. We promoted the event and gave away tickets. This year, we never received a phone call.
We have also had Southern Gospel groups perform within 15 minutes of our station without contacting us, advertising with us or even making us aware that they were coming.
I’m not angry, and this is not meant as a complaint. God has blessed 101.1 The Pulse beyond anything we could have imagined. We are growing rapidly and reaching new listeners every day.
But I honestly question the marketing strategy being used by some artists and industry leaders who say they want to grow Southern Gospel music while ignoring media outlets that are actively introducing the music to new audiences.
Country artists are currently taking classic Southern Gospel songs and placing them in front of millions of people. Cody Johnson has helped make “I Can’t Even Walk Without You Holding My Hand” familiar to an entirely new generation. Mama Cook’s “Ain’t No Grave” has reached the American Idol stage.
That is exciting to me because the message is still in the music.
But artists and industry leaders must be willing to use the resources that are available to them.
The clients who helped me generate $1.6 million in annual radio revenue years ago still remember me as “the Southern Gospel guy.” Many of them have embraced what we are doing today because they understand my heart and know this is more than a format to me.
We genuinely want to help Southern Gospel artists, groups and ministries reach more people. But sometimes, people must be willing to help themselves by recognizing and supporting the outlets that are already working on their behalf.
Download the 101.1 The Pulse app, listen online at www.1011ThePulse.com or contact me directly at [email protected].
The message is in the music.
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