27/01/2024
Join us for the latest episode of our podcast, After The Master: A Musician's Guide, where we dive into the world of music branding and marketing. Our special guest, Patrice K. Cokely (.cokley), founder of the Bassline Group (), shares her visionary insights and expertise on bridging the gap between artists' creativity and the business acumen needed in today's music industry.
In this episode, we uncover the secrets behind text message campaigns that revolutionize fan engagement and explore the emotional backing artists crave. Patrice shares strategies that can help turn casual listeners into super fans, providing a masterclass in cultivating a genuine connection with your audience.
As a musician turned producer, I understand the challenges artists face in balancing their craft with the demands of the industry. In this episode, we emphasize the importance of authentic fan bases and the power of direct communication. We also delve into the nuances of branding that can elevate an artist from obscurity to acclaim, offering tips for emerging talents on how to make their mark with strategic planning and branding.
But it doesn't stop there. We also address the mental health struggles and uncertainties that artists grapple with in navigating the future of the music industry. We reflect on the potential resurgence of physical music sales and the role of self-care in sustaining a creative career.
Don't miss out on this informative and inspiring episode. Tune in now to discover the secrets of music branding and marketing with Patrice K. Cokely and your host, Matt Ebso.
Listen to the second episode of After The Master here:
https://www.afterthemaster.com