17/09/2025
One thing I’ve noticed about inexperienced people is that they don’t want to work with us because of how our creations look.
Instead of focusing on the results, they focus only on the aesthetics- aesthetics that were designed not for them, but for someone else. And that’s the real problem.
When people ask me about our portfolio, I tell them: what you’re about to see are the winners.
By winners, I don’t mean awards, pretty colors, celebrities brand ambassadors, or trendy fonts. I mean companies who hit their business goals- who scaled, who sold, exit, who transformed.
Sometimes a design makes you laugh or think, “That’s not what I expected.” But here’s the truth: one of those “unexpected” designs (package design) generated over $1M in its first year and changed the company’s entire ecosystem.
That’s exactly why, on the opening slide of our case studies, you’ll always see three things: the problem, the solution, and the outcome.
In the outcome section, we don’t just show visuals- we show data: measurable impact, powerful results, and financial growth.
Design is not about personal taste. It’s not about whether you like yellow or prefer blue. It’s about communication. It’s about delivering a message so clearly that the right audience understands and takes action.
Not every project follows golden ratios or uses luxurious fonts or trendy gradients. Some of the most effective campaigns are anti-ads: raw, direct, and perfectly on-brand. But there has to be a wink!
That’s why I love them.
At the end of the day, design isn’t decoration, it’s a business and impact, and when it’s on-brand such as this- it’s a winner!
Who ever proposed the campaign with basic typography, typos, no imagery, no visual elements, poor copy (anti-ad) I give them hat off!
Cluely.
