Racer Media & Marketing, Inc.

04/15/2025

In this video, we look back at the issues produced by Editor-in-Chief Laurence Foster and the RACER team since the company was reacquired by the founders in the Spring of 2012. We refer to this period as the RACER 3.0 era. Every RACER cover since May 2012 thru April/May 2025 is shared in this video.

We celebrate RACER's 33rd Anniversary with the April/May 2025 issue, as a new era dawns for the RACER brand with the addition of RACER Network on linear cable TV, steaming with the RACER+ app and FAST platforms.

Thank you to our loyal readers and advertisers for going the distance with us, as we race onward to RACER's future in print, digital and video content.

Learn more about RACER Magazine (Print + Digital): https://info.racer.com/subscribe

01/20/2025

In this episode of the RACER Creative Drive Podcast, host Taro Koki sits down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like RACER.

George shares his perspective on redefining the RACER brand and the importance of storytelling in bringing its essence to life. We dive into what it means to tell a brand’s story authentically, why it’s both essential and challenging, and how to find the unique layers that make a brand resonate.
With a background as a writer and creative visionary, George explains the balance between social media’s quick takes and journalism’s depth. We also tackle the hot topic of AI in the creative field — where it’s headed, and its potential role in brand development. George reflects on some of his most rewarding projects, from revitalizing brands to developing creative assets under tight timelines. Plus, he offers insights on navigating the tougher projects and lessons learned along the way. Tune in for an engaging look at the art and strategy behind brand storytelling in today’s fast-evolving creative landscape.

In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like Racer. Geo...

03/27/2024

Take a look inside the 2024 Season Preview Issue of RACER Magazine: https://bit.ly/3vvNkK1

02/06/2024

Thank you to all SCCA members and National Office staff for 40 years of fun, collaboration and accomplishment. From the team at RACER Magazine.

02/06/2024

Here is the link to the FREE digital version of the final regularly published issue of SportsCar magazine. This January/February 2024 issue is also 462nd and last SportsCar published by Racer Media & Marketing, Inc. As we celebrate the Sports Car Club of America’s and SportsCar magazine’s 80th Anniversary, it has been an honor to have served our fellow SCCA for exactly half of the club’s existence. We’re still dedicated to the SCCA and its members, so we’ll be expanding RACER magazine’s and RACER.com’s content related to club events and driving participation in motorsports. – Paul Pfanner, President and CEO, Racer Media & Marketing, Inc.

Since 1944, the Sports Car Club of America has championed one mission: To bring motorsports to the masses of American men and women who are passionate

12/11/2023

RACER Magazine has evolved and expanded over the past 31 years since our debut in April 1992. We launched RACER.com in May 1997 which morphed into the SPEEDVISION website and later, a content supply deal with the SPEEDTV website. RACER.com was reborn in 2008 when that deal ended amild the great recession. A push to rebuild and upgrade RACER.com began in earnest in the Summer of 2013 and continues to this day. Our website now stands as the leader in North America for auto racing-related news and commentary. In 2013 we also launched The RACER Channel on YouTube. You can also access our YouTube channel via RACER.tv, signalling our ultimate intention for the RACER brand. This promo video, that debuted during RACE INDUSTRY WEEK highligts our multi platform approach as we look ahead to 2024.

Subscribe to Racer Magazine - Print + Digital: $50/year:https://info.racer.com/For daily racing news: https://racer.com The RACER Channel: www.racer.tvRACER ...