PR News

24/07/2025

🧠💬 If AI is summarizing your story… who’s getting the credit?

PR pros, it’s time to think beyond the byline. In a world where search engines generate the summary before the click, protecting your brand’s voice means playing by new rules.

🔗 Matt Caiola breaks it down in his latest for PRNEWS: how to stay visible, cited, and in control when AI is retelling your narrative.

📲 Head to PRNEWS to read: “When AI Owns the Summary, PR Must Own the Story”
https://buff.ly/V8px0L6

23/07/2025

📊 Did you know some reporters have data quotas?

According to Morning Consult’s Director of Comms, editors and journalists increasingly expect data in your pitches. Why? It helps them get their stories over the finish line.

✨ Pro tip: Anchor your client’s campaign in relevant stats to not only support their goals—but make your media contact’s job easier. A win-win.

https://buff.ly/sXm4ihw

22/07/2025

📸 Viral Moment. 💥 Corporate Fallout.
What started as a feel-good concert clip at a Coldplay show quickly spiraled into a PR nightmare — and a textbook case for crisis communicators.

A CEO and head of HR. A jumbotron. A viral video seen 'round the world.
The company? Silent — for too long.
The result? Online chaos, false statements, and a forced resignation.

🔥 Key takeaways for PR pros:
– When a crisis hits, seconds matter.
– If you don’t control the narrative, the internet will.
– Internal relationships can carry external risk — always.
– A crisis plan isn’t optional. It’s essential.

As PR people, we can’t predict every scandal. But we can be ready to meet the moment — with clear roles, aligned messaging, and the speed today’s attention span demands.

https://buff.ly/bpOgZCO

21/07/2025

Coldplay Conundrum: Fallout From That Viral Concert Video https://buff.ly/bpOgZCO

21/07/2025

🔥 They came. They learned. They leveled up.

The PRNEWS Thought Leadership Masterclass isn’t your average training—it’s where comms pros will master executive positioning, multi-platform strategy, and LinkedIn leadership.

But don’t just take our word for it.
Swipe through for unfiltered feedback of what past attendees had to say 💬👇

🎟️ Ready to join the ranks? Spots are filling fast. Register now : https://bit.ly/prnthoughtleadership

18/07/2025

Your Weekly Roundup is here! 📰

From an X hack to disinformation risk to a “Clueless” anniversary—we've got the stories hitting PR and communications desks this week:

❌ 1. Elmo X Hack and the Crisis of Platform Trust

The official X account for the beloved "Sesame Street" character was compromised, and disturbing posts ensued. We cover the details, and Dayna Castillo, Senior Social Strategist at Calm and Managing Editor at Silence, Brand!, explains how the best defense is trust.

☠️ 2. Reputation Risk Index Shows Transatlantic Divide

The Global Risk Advisory Council survey revealed the top threat confronting companies as disinformation. We look at the survey’s key findings and how brands can push back.

💅 3. “Clueless” 30th Anniversary Inspires Toy Swag

As the iconic film turns 30 (!), we explore the creative brand extensions and comms takeaways, brought to you by Steph Lund, Chief Executive Officer, MSQ Sport + Entertainment.

👀 Check it out & share your take—what's your favorite PR trend this week?

👉 https://www.prnewsonline.com/pr-roundup-elmo-hacked-reputation-risk-in-europe-clueless-is-back/

16/07/2025

📰 Diddy’s Verdict & the Road to Reputation Rehab

Sean “Diddy” Combs was acquitted of sex-trafficking and racketeering charges earlier this month—but convicted on two counts under the Mann Act. As the public reels from disturbing trial footage and testimony, the question now turns to what’s next for his reputation.

🎤 Can a comeback happen in 2025?
💼 Will the industry quietly welcome him back?
📉 Or has Diddy’s brand suffered irreversible damage?

In today’s cancel culture climate, it’s not just the verdict that matters—but the PR strategy that follows. From Kevin Spacey to Chris Brown, we've seen time + distance paired with calculated silence turn scandal into a second act.

Is Diddy next?

📅 Sentencing is set for Oct. 3.
🔗 Read the full piece by entertainment PR pro Seth Horowitz at PRNEWS.
https://buff.ly/9JCwDOH

16/07/2025

💫 Deadline Extended — Final Call for Nominations! 💫

You asked — we listened. Nominations for the 2025 People of the Year Awards are now open through this Friday, July 25 at 11:59 PM (ET).

Know a visionary in communications who deserves the spotlight? Celebrate their impact. Honor their leadership. Give them the recognition they’ve earned.

⏳ Time’s almost up — nominate now:

PRNEWS' People of the Year Awards spotlight the industry leaders and up-and-comers who are redefining the PR world with innovation and strategic brilliance.

15/07/2025

🎯 What if your comments section became your next marketing brief?
Monica Earle, PR Director at Duolingo, shares how the team leaned into its fanbase to create content that resonated far beyond the app.
https://buff.ly/kjXOwUx

11/07/2025

📣 PR Pros, here's what you need to know this week 👇
via

🍔 McDonald’s AI Chatbot Fail
A hiring assistant gone rogue. Job seekers left frustrated—and the brand’s reputation took a hit.

📧 Newsletter Boom
PR teams are getting back in the inbox. Why email is having a moment—and how to make your message stick.

🤣 The “GIF-tionary” Office Trend
Yes, your team’s group chat probably deserves its own dictionary. Inside the rise of workplace GIF language.

👉 Stay sharp. Stay curious.

https://www.prnewsonline.com/pr-roundup-mcds-bot-problems-newsletter-bonanza-office-gif-tionary/

10/07/2025

📩 Substack is having a major PR moment.

We asked our PRNEWS readers to drop their favorite comms-focused Substacks—and the results? Gold. From crisis strategy to AI insights to startup storytelling tips, these newsletters are smart, sharp, and super scroll-worthy.

If you’re ready to level up your inbox game (and maybe your thought leadership game too), start here.

https://www.prnewsonline.com/top-pr-substacks-a-starter-kit/

💬 Did we miss your favorite? Drop it in the comments.

10/07/2025

Wisdom on Display 💬✨ From trailblazers to rising stars, the women at our Top Women Awards Celebration shared the words they wish they’d heard on their journey. Now, we’re passing that wisdom forward.

What advice would you give to the next generation of women in PR? Share your thoughts in the comments below.