
07/13/2025
From TikTok videos to Bollywood vibes to mango lassis, Zohran Kwame Mamdani is rewriting the rules of political campaigning in New York City. With MetroCard yellow and Mets blue posters popping up across bodegas, subway platforms, and coffee carts, Mamdani isn’t just talking about rent, transit, and groceries — he’s showing up where real New Yorkers live, work, and hustle.
Endorsed by U.S. Senator Bernie Sanders and Alexandria Ocasio-Cortez, and now the Democratic nominee for NYC mayor, Mamdani could make history as the first Indian American and foreign-born mayor of the city. Read the story by Zofeen Maqsood: https://americanbazaaronline.com/2025/07/13/how-zohran-mamdani-rewrote-the-campaign-playbook-464987/