Jessika Phillips

08/06/2025

Some real in your scroll today:

There’s something powerful about slowing down just long enough to really see people.

Not just their titles… not their numbers… not their highlight reels.

But the human. The heart. 💓 The story.

We get so caught up chasing the next thing that we forget the most meaningful moments are often the ones that don’t get posted. The eye contact. The kind words. The pause to ask, “How are you really doing?”

So today...let’s not just build business. Let’s build belonging.

Let’s be the reason someone feels seen. 💓

Because clicks fade... but meaningful conversations stick. Let’s chase those instead.

07/25/2025

I moved around a lot growing up… always the new kid, always starting over.
It wasn’t easy but it taught me something sacred: how to really see people. How to connect quickly and deeply, even in chaos.

“Survival became my superpower” 🦸🏻‍♀️

From answering phones in customer service to becoming a sales rep, store manager, and eventually a distribution partner I kept showing up, heart first.

Then came one of the hardest moments…I got fired while I was sick and pregnant with my youngest daughter.
It knocked the wind out of me… but it didn’t knock me out.

Because I had something that couldn’t be taken away by a corporation -real relationships.
I wasn’t starting from scratch I had a foundation built on connection & CARE.

That’s when I had my “ah-ha” moment:
Social media isn’t about algorithms or self promotion …it’s about alignment. It’s about people & conversations.

It’s about building something real, rooted in trust, and led by CARE.

Relationships ARE the currency of business. And when you lead with intention and heart? The results always follow.

That’s why I believe in Relationship Marketing—not as a strategy, but as a soul-centered way of being.

07/25/2025

Let’s be real for a minute… When was the last time a brand made you feel something real?
Not just impressed you… but MOVED by you.
Made you stop scrolling. Made you feel seen. That’s the power of creating meaningful moments.

💡Moments rooted in relationships not
algorithms.

👏ProTip: Mirror the language your audience already uses. Speak with them, not at them. It’s a conversation not a presentation.

That is how deep rapport is built and kept. When you put relationships first….before revenue, before reach, before results and yet the impact becomes undeniable.
(And don’t worry… the results will come. Every single time. When it’s done right.) Because here’s the truth:
✨ Marketing rooted in service will always outperform marketing rooted in self-promotion. Always.
So tell me, what brands or people do you think do this well? The brands who focus on doing what’s right and spreading light vs trying to piggyback on negative PR to engage-bait for the sake of building hate. Let’s celebrate those doing it the right way.

07/21/2025

What does it really mean to out-CARE the competition?

Deliver Exceptional Experiences that leave people feeling seen and served

It’s not about going viral. It’s about becoming valuable. even.

Ask open-ended questions that invite a response, not a reaction.

Drop a voicenote in someone’s social inbox to let them know you’re thinking about them.

Send a handwritten card just because.

Share a photo-memory or write someone a recommendation on Linkedin WITHOUT being asked.

What’s another free/ small way you can deliver big CARE this week to build better relationships with those in your community?

07/18/2025

Tired of chasing attention? What if you could create it instead?

When you focus on delivering exceptional experiences that make people feel seen, valued, and understood, your audience doesn’t just talk about you .. your community advocates for you

That’s when word of mouth turns into WORLD 🌎 of mouth referrals.

Because when your community becomes your marketing team, you’re doing it right 💯

Start by framing your message around shared values
Lead with CARE, not just content
Make people feel like they belong and they’ll stick around for the long haul

So here’s the real question…
“How are you making your community feel like they truly belong? “

hashtag hashtag

07/17/2025

Your energy IS your algorithm
Deliver Exceptional Experiences through every touchpoint and focus FIRST on your community of clients, collaborators, teammates and fans that already love you/ work with you.
People remember how you made them feel long after your words are forgotten
The key is to ask ourselves“How can I overdeliver today in the smallest way?”
Who needs to hear from you even if there’s no pitch involved?
Delight
Deliver
Do it Again
hashtag

07/16/2025

Tired of chasing attention? What if you could create it instead?

When you focus on delivering exceptional experiences that make people feel seen, valued, and understood, your audience doesn’t just talk about you .. your community advocates for you

That’s when word of mouth turns into WORLD 🌎 of mouth referrals.

Because when your community becomes your marketing team, you’re doing it right 💯

Start by framing your message around shared values
Lead with CARE, not just content
Make people feel like they belong and they’ll stick around for the long haul

So here’s the real question…
“How are you making your community feel like they truly belong? “

07/15/2025

What if the ROI you need isn’t Return On Investment but Return On Intention?

Capture Attention by aligning your message with meaning. ☝️

The best content isn’t created, it’s felt 💗
Use personal touches to evoke more of the senses ie
Create a voice note vs a text
Send a video email vs a written one
Create a handwritten card vs sending swag or something anyone could make.
Write your content in a way that’s open-ended and invites reflection.
Use your own images and style vs stock photos.
The goal is to be memorable by noticing emotions and inviting reflection.
How would your content shift if your only goal was to serve?


Ps- Just a few shoutouts of people who are doing it right. I call Roger Wakefield my superhero 🦸🏻 because he always shows up to serve not just sell. Thank you for all you did to support Roger Wakefield.
I call my husband my best friend because of how he serves everyone around him with such grace and selflessness.
My team are all All-Stars because of how they show up to out- CARE.
The others in the photos (friends, speakers, business owners) are some of the most caring people on the planet and show up to serve their community in big ways!:

07/09/2025

Love this quote by Jesse Cole. “You gotta get through the messy to get to the great”
Yas!!!! 👏 He gets it.
It all starts with a relationship first mindset to build your flywheel approach to growing your brand.
Focus on the people who love you first.
Turn your followers into your biggest fans.
Turn your clients into your biggest advocates.
Turn your community into your collaborators.
Turn your team members into your biggest evangelists.
Out- CARE your competitors. ☺️🙏💗
Love your story Jesse. This is just the beginning!

07/01/2025

Throwing it all the way back to 2011 .. and one of my very first speaking engagements at Social Media Week Lima. I was talking about what business would look like in 2020… looking back now, it’s wild how much of that message still rings true.

Even then, I knew the future of business wasn’t about being the loudest in the room. It was about being a magnet 🧲 vs a bullhorn 📢- it was about building real relationships and earning trust through customer experience. Reviews, reputation, and referrals were already becoming the new currency of marketing.

The businesses that thrive aren’t just checking boxes. They’re standing out by showing up with care, consistency, and connection in a sea of lookalikes.

It’s been a journey…and we’re just getting started. 🙌💗☺️

Does your business offer Edutainment?How are you creating a relationship with your business? Why would someone choose your business over the competition? It’...

06/03/2025

Come join me and other super smarties to learn how to use AI + Relationship Marketing tools together and grow your brand.
This image took less than 2 mins to create with the right prompt. (Thank you Austin Armstrong - a speaker attending Social Media Week Lima as well)
Come join us June 18-19th at the UNOH Event Center.
Link in the comments.

04/07/2025

did not disappoint!
Spending time surrounded by some of the brightest minds in the industry always leaves me feeling inspired, energized, and full of new ideas. From strategy sessions and deep conversations to unexpected laughs and much-needed hugs — this event was everything I hoped it would be and more.

I’m so grateful for the chance to connect, share, and learn alongside such an amazing community of marketers, creators, and innovators. There’s nothing quite like being in a room full of people who get it — who are passionate about connection, creativity, and pushing the boundaries of what’s possible in the digital space.

Here’s to taking all the knowledge and inspiration from and turning it into action! But the BEST parts of the event happen before the event (like and I’s pre-party, the hallways and bathroom selfies and even now after the event… putting ideas into ACTION!)

Until next year, Social Media Marketing World! Hope to see everyone in a few months at