Our Story
Firestarter Interactive is a film production agency dedicated to storytelling as a tool to connect people, solve problems, and make the world a better place.
Willa, along with her team Firestarter Intearctive, works with a wide range of clients and industries, from tech to adventure travel, education to nonprofits. She has traveled the world from Colombia to Ethiopia interviewing scientists and CEOs, college students and salty fishermen. A fast learner and comfortable in many worlds, Willa is expert not only in knowing the questions to ask to clarify and distill messaging, but has a unique sensibility for the underlying emotion of stories, for capturing the beyond-a-bullet-point “heart” element that imbues stories with meaning and compels viewers to care.
A graduate of Middlebury College, Willa studied the craft of narrative storytelling at the Salt Institute for Documentary Studies, interned in public radio, and launched her storytelling agency in 2009. Wherever you are in the world, we'd love to collaborate.