David Wakeman, Elyria, OH (2025)

07/12/2025

You don’t have a writing problem.
You have a clarity problem.

AI can crank out headlines.
What it can’t do?
Decide what your audience actually needs to hear.

If your message is murky, AI will just amplify the noise.

Here’s how to fix it:

🔍 Know your audience better than they know themselves
🧠 Prompt with intention
🎯 Edit like a sniper, not a spray gun

Clear thinking beats clever writing. Every time.

07/11/2025

Everyone’s hyped about AI.
But let’s be honest:

The one thing it still sucks at?
Human emotion.

You can train ChatGPT to write like Hemingway…
But it still can’t capture what your first heartbreak felt like.
Or the adrenaline of your biggest win.

Because copy that converts?
It isn’t just clever.
It’s felt.

Want AI to work for you?
Blend tech with empathy.
That’s where the real magic—and ROI—happens.

07/06/2025

Send a message to learn more

06/22/2025

Sometimes the biggest leap forward starts with the scariest step.

From “I can’t swim” to naval sonar expert, satellite engineer, cybersecurity lead—and now, conversion copywriter.

💪 Comment with a 💥 if you’ve ever surprised yourself by going further than you thought.

06/22/2025

She passed away while I was in a coma.

We had just moved to Daytona. We both got COVID.

I woke up without her.

I could’ve stayed down. But I rebuilt everything.

New city. New marriage. New mission.

After 40+ years in tech, real estate, and cybersecurity…
I came back to a skill I never used professionally: writing.

Now I help business owners connect, convert, and lead through words.

Life doesn’t pause. Neither should your story.

❤️ Drop a like if you’ve ever had to start over. I see you.

06/21/2025

⚠️ UNPOPULAR OPINION ⚠️

If you're using AI to write *all* your content… you're killing your brand.

📉 You're not saving time.
You're stripping out your voice. Your edge. Your *humanity*.

I get it — AI is seductive.
Endless content. Zero burnout. Copy that, "sounds great."

But here's the dark truth:
✨ "Sounds great" doesn't convert.
✨ "Perfect grammar" doesn't connect.
✨ "High-efficiency" doesn't build trust.

I once ran 6 posts through AI—no tweaks, no edits, just auto-pilot.
You know what happened?

🧊 Crickets. No comments. No DMs.
People *felt* the disconnect... even if they couldn't name it.

Authenticity isn't optional in 2025.
It's currency. It's your only real *moat.*

So sure, use AI. But use it like a weapon, not a crutch.

👉 Use it to brainstorm, to refine, to test.
But the final voice? That should *always* be yours.

Or don't be surprised when your audience scrolls right past your "perfect" posts.

**YOU are the niche. Not ChatGPT. Not Claude. Not Gemini.**

Your voice is the asset. Don’t outsource it.

Agree? Disagree? Let’s talk 👇

06/21/2025

Still wondering why your business isn't growing?

👉 It’s not because your offer sucks.
👉 It’s because your message does.

Let’s be real...

Most small business owners don’t fail from a lack of effort.
They fail due to a lack of clarity.

Here’s what’s really going wrong:

❌ Talking to everyone (aka no one)
❌ A message that confuses more than it converts
❌ Content that disappears for weeks
❌ Offers lost in a jungle of jargon

No, you don’t need a 7-step funnel or a 19-email drip campaign.

You need:

✅ One clear message that makes your ideal customer say, “This is it.”
✅ One simple offer that solves one painful problem
✅ Consistent visibility—even when you feel like no one’s watching

Confusion kills. Simplicity scales.

It’s not your hustle that’s broken.
It’s your communication.

🧹 Clean up your message.
💸 Watch the sales follow.

👇 Drop a 🔥 if your content needs a makeover.

06/21/2025

100% open rate. 0 clicks.

I stared at the screen.

“Why are they opening… but not clicking?”

I had done everything right:

✔️ Irresistible subject line
✔️ Clean layout
✔️ CTA button bright as a sunrise

Still—crickets. Not a single click.

That night, I replayed my email line by line.

Then it hit me.
I’d written like a marketer, not a human.

My copy was polished.
But it wasn’t personal.
It didn’t speak to them—their pain, their day, their unspoken “I need this.”

So I tried something different.

In my next email, I started with a story.
About the first time I failed as a freelancer.
About the pit in my stomach when a client ghosted me.
About what I wish I’d known back then.

And then I linked to the resource that could’ve saved me.

💥 47% click-through rate.

Lesson?
People don’t want to be marketed to.
They want to be understood.

If your emails aren’t converting, ask yourself:

🔹 Are you selling a product, or telling a truth?
🔹 Are you broadcasting—or bonding?

👊 Write like you’re whispering to one person who desperately needs what you’ve got.

That’s how you earn the click.

Ever struggled with this too?
Drop your biggest email flop (or win) in the comments 👇
Let’s learn together.

06/20/2025

The Wolf Who Lost His Roar (to ChatGPT)

🐺 The Wolf used to write killer content.
Sharp. Bold. Unmistakable.

Then he tried AI.
His voice got softer.
His brand got blurrier.
His conversions tanked.

“Why doesn’t it hunt like it used to?” he growled.

🦊 The Fox laughed.
“You let the machine talk. But forgot to tell it who you are.”

🌟 Moral of the story?
AI is only as wild as the soul that fuels it.

Tips from the jungle:
🔹 Teach your AI your scars
🔹 Train it in your quirks
🔹 Don’t let it dilute your difference

💬 Copy that converts comes from character, not convenience.
Who’s still got their roar? 👇

06/20/2025

AI Doesn’t ‘Get’ the Client… Until You Teach It

I gave AI my brief.
It gave me… a blog post that could’ve been for anyone.

😑 Generic.
Forgettable.
Completely off-brand.

🎯 The truth?
AI doesn’t understand your client’s emotional triggers—unless you show it.

Before you hit “generate”:
🧠 Ask: What’s the core wound this offer heals?
🎤 Speak in the language your audience uses—not the textbook.
📈 Don’t just copy the top results—clarify the pain behind the problem.

✅ Use AI to scale.
🚫 Don’t use it to skip understanding.

⚡ The best content still starts with deep listening.

💬 Anyone else feel like an AI therapist some days?
Let’s compare prompt frameworks 👇

06/20/2025

The Copy That Wrote Itself… or Did It?

🧠💥
I asked AI to write a high-converting email.
It gave me something brilliantly average.

So I prompted it again.
And again.
Until I realized…

The tool isn’t the problem. The prompt is.

🎯 AI doesn’t replace your copywriter.
It amplifies their thinking.

When it works, it’s magic.
When it fails, it’s often because we forgot one crucial thing:

🤖 AI thinks in patterns. Great copy breaks them.

👉 Want your AI-written content to convert?
• Train it with your voice, not just keywords
• Challenge assumptions in your prompts
• Treat AI as your junior, not your replacement

📌 The future isn’t “human vs. machine.”
It’s human who knows how to use the machine vs. everyone else.

💬 Are you using AI as a shortcut or a superpower?
Drop your favorite prompt tricks below. 👇

06/16/2025

😖 Ever write a headline that completely flopped?

I did.
Led with:
“Stop wasting time on copy that nobody reads.”

Verdict? Cringe. Zero engagement.

Here’s how to rescue harsh headlines in 3 quick moves:

1️⃣ Soften it: Swap “stop” for “let’s.”
2️⃣ Add empathy: Acknowledge the struggle.
3️⃣ Promise relief: Give them a clear win.

Before:
“Stop wasting time on copy that nobody reads.”

After:
“Let’s turn your hard work into words people can’t wait to read.”

💬 Your turn: Drop your worst headline. I’ll give it the empathy tweak.

David Wakeman

07/12/2025

07/11/2025

07/06/2025

06/22/2025

06/22/2025

06/21/2025

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06/16/2025

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