Greenhouse Management magazine

Greenhouse Management magazine Leading trade publication for greenhouse managers in North America. Subscribe for free at greenhousemag.com. Published by GIE Media.

Gratitude is a marketing strategy.A strategy. In addition to an emotion, a messaging tool and a general business practic...
09/24/2025

Gratitude is a marketing strategy.

A strategy. In addition to an emotion, a messaging tool and a general business practice whose cousin is kindness, gratitude is a marketing strategy.

There’s a difference here — a nuance to this multifaceted gem that is precious in both business and in life. But what does it have to do with growing and selling plants?

Everything.

Learn how incorporating gratitude as a marketing strategy can strengthen customer loyalty and support brand growth in your business:

https://www.greenhousemag.com/article/gratitude-greenhouse-marketing-strategy-horticulture-company-culture/

Rebates and incentives for energy-efficient greenhouse upgrades, including supplemental lighting, are available from loc...
09/19/2025

Rebates and incentives for energy-efficient greenhouse upgrades, including supplemental lighting, are available from local, state and federal agencies. But with the fluid situation of any type of governmental funding, it’s best to ask for assistance.

Find out more about how you can take advantage of rebates and incentives when planning greenhouse upgrades or new construction in our 2025 Lighting Market Report:

https://www.greenhousemag.com/article/2025-lighting-market-report-rebates-greenhouse-upgrades/

Some of the primary reasons greenhouses manipulate light levels include temperature and irrigation management, photoperi...
09/18/2025

Some of the primary reasons greenhouses manipulate light levels include temperature and irrigation management, photoperiod control, minimizing crop stress and optimizing photosynthesis.

Daily light integral (DLI) is an important variable to measure in every greenhouse because it influences plant growth, development, yield and quality.

Learn more as part of our 2025 Lighting Market Report in this feature on DLI by Ariana Torres of Purdue Agriculture and Roberto Lopez of MSU Department of Horticulture:

https://www.greenhousemag.com/article/2025-lighting-market-report-measuring-daily-light-integral-greenhouse-production-/

CT Food 4 Thought is a nonprofit organization with a mission to “provide healthy and locally grown food to the community...
09/17/2025

CT Food 4 Thought is a nonprofit organization with a mission to “provide healthy and locally grown food to the community while creating job opportunities for local residents.” They do that by leveraging two 15,000-square-foot, three-peak Atlas greenhouses that support a combined 30,000 square feet of NFT hydroponic growing area, producing 12,000 heads of lettuce per week.

Jon Jensen and Brandon Schroen have been working on the operation since 2021. And not only does it provide a living wage and job training for employees, CT Food 4 Thought also provides produce to local grocery stores, schools, hospitals and food security programs.

On the way to its current level of production, CT Food 4 Thought started growing its leafy greens under natural light conditions with some supplemental help from high-pressure sodium (HPS) lighting that covered just about 20% of the growing area. But the early lighting system was not as efficient as it needed to be and didn’t cover enough area, much less provide the lighting necessary to produce the capacity and quality of greens the organization was aiming for.

And so, early in 2025, CT Food 4 Thought transitioned to Hydrofarm Photobio LED. It was a game changer, according to Jensen.

Find out more in the Why I Chose feature in our 2025 Lighting Market Report:

https://www.greenhousemag.com/article/2025-lighting-market-report-ct-food-4-thought-hydrofarm-photobio-sponsored/

As the summer season winds down and fall production ramps up, greenhouse growers turn their attention to a range of crop...
09/10/2025

As the summer season winds down and fall production ramps up, greenhouse growers turn their attention to a range of crops spanning from aster to viola. Each of these crops brings unique nutritional needs and challenges, making regular nutrient monitoring a foundation of successful fall floriculture crop production.

Implementing routine nutritional monitoring helps growers detect and address nutritional imbalances early, preventing the onset of nutritional disorders before they impact plant quality and marketability.

Our latest Growth Mindset column from W. Garrett Owen, an assistant professor at Ohio State Horticulture and Crop Science, provides practical guidance on using the PourThru method and actionable strategies for correcting substrate pH and EC, both of which are essential tools for maintaining plant health and quality throughout the fall production season:

https://www.greenhousemag.com/article/pourthru-method-greenhouse-nutrient-monitoring-growth-mindset-garrett-owen/

For as long as she can remember, traditional plant tags frustrated Saskia Kersten. Year after year, Vandermeer Nursery i...
09/09/2025

For as long as she can remember, traditional plant tags frustrated Saskia Kersten. Year after year, Vandermeer Nursery incurred losses when customers removed tags, rendering some plants unidentifiable and unsellable.

Then about three years ago, Kersten, Vandermeer’s retail manager, observed a shift among local suppliers and competitors toward using stickers instead of traditional tags on plants. The stickers’ non-removable nature presented a compelling solution, offering opportunities for customization and unprecedented data collection. Kersten realized it was time to invest in a new labeling system.

Vandermeer Nursery is No. 49 on our sister publication Garden Center Magazine’s 2025 Top 100 Independent Garden Centers List. Meet this retail grower in Ajax, Ontario:

https://www.greenhousemag.com/article/vandermeer-nursery-ontario-2025-top-100-independent-garden-centers-list/

Babita Lamichhane is looking in unlikely places like breweries and tree trimmings to source the next generation of soill...
09/08/2025

Babita Lamichhane is looking in unlikely places like breweries and tree trimmings to source the next generation of soilless substrates.

As a graduate research assistant pursuing her master’s degree at Oklahoma State Ferguson College of Agriculture, this Nepal native is exploring how biochar from renewable resources could revolutionize the greenhouse industry.

Learn more about Babita and her research in the latest edition of our Meet the Next Gen series:

https://www.greenhousemag.com/article/babita-lamichhane-oklahoma-state-university-soilless-alternatives-growing-media-biochar/

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Greenhouse Management Magazine

Greenhouse Management magazine is the leading trade publication serving greenhouse growers in North America. Our editorial mission is to provide the most relevant independent research, trends reports and useful business information — including technical content, grower profiles, legislation updates, and best management and marketing practices — resulting in an engaged and active audience in our market.