Greenhouse Management magazine

11/17/2025

Growing up on his family’s to***co farm in North Carolina, Hydrofarm President Mark Parker has seen firsthand how cultivating plants demands thoughtful care and dedication.

Hydrofarm takes pride in partnering with growers to ensure they have the right tools, insight and support to create ideal growing conditions.

It’s one of the reasons Hydrofarm and Aurora Peat Products, part of the Hydrofarm family of brands, sponsored Greenhouse Management's 2025 State of the Industry Report — so that you can have insights from other growers in the market to better understand if your pain points and wins align with others and to help you benchmark your business.

Read more from Mark here:

https://www.greenhousemag.com/article/2025-state-industry-report-sponsor-letter-hydrofarm-aurora-peat-products/

11/14/2025

Our sister magazine, Nursery Management, found out what’s driving sales of native plants in North America, from ecological benefits to landscape adaptability, in the 2025 Native Plant Market Report.

Dig into the full report here:

https://www.greenhousemag.com/article/2025-native-plant-market-report-research/

11/13/2025

Any business that has inventory will have inventory management issues. In our industry, those tend to focus on processes, like storing too many live products that are unable to sell or lacking inventory to fulfill orders. There’s also incorrect tracking, difficulty locating plant material on-site and not knowing the condition of inventoried plants.

But mitigating inventory shrink is not a process issue alone. Successful inventory management is strategic. It’s centered on the value that the company’s culture — its human component — places on its product.

Read more from Lyndsi Oestmann, president of Loma Vista Nursery:

https://www.greenhousemag.com/article/greenhouse-inventory-management-shrink-loma-vista-nursery/

11/12/2025

Howdy, retail growers!

The 2026 Garden Center Magazine Conference & Expo is going to Nashville, and you won't want to miss it! 🤠

https://www.greenhousemag.com/news/garden-center-conference-expo-2026-nashville-dates/

11/10/2025

Sustainability has been a hot topic in the industry, and HIP Labels is offering customers a truly biodegradable plant tag.

The BioTag meets ASTM D5988 requirements for soil biodegradability. That means that even after breaking down into microparticles, the BioTag breaks down further until it becomes part of the soil.

HIP Labels CEO Bob Lovejoy said adhering to this standard is important to avoid claims of “greenwashing,” or portraying a product as more environmentally friendly than it truly is.

BioTag was developed with help from Kelvin Okamoto, whose consulting firm, Green Bottom Line, focuses on sustainable materials and packaging.

At Cultivate'25, we spoke with Bob and Kelvin about the development of BioTag:

https://www.greenhousemag.com/media/cultivate-hip-labels-biotag-bob-lovejoy-kelvin-okamoto/

11/07/2025

AmericanHort President & CEO Ken Fisher has announced his plan to step aside at the end of May 2026, marking 10 years of leadership at the national trade association that represents the U.S. horticulture industry.

The AmericanHort Board of Directors will immediately begin the process of planning for the CEO transition and the selection of the next leader.

Read the full story here:

https://www.greenhousemag.com/news/american-hort-president-ceo-ken-fisher-steps-down/

11/07/2025

In his latest editor's column, Patrick Alan Coleman wrote about a bathroom.

Yes, really.

But when it's a bathroom like the one at Baker's Acres Greenhouse, you can understand why he was inspired to opine about it.

The Ohio retail grower changes the bathroom design regularly; its "man cave" concept — featuring a Mustache Wall O' Fame, a cutout of Harrison Ford and a television and gaming system to pass the time — won an award from the Garden Centers of America.

But it's not all about the laughs. For garden retailers in particular, a good bathroom is good business.

Read more from Patrick:

https://www.greenhousemag.com/article/bakers-acres-greenhouse-bathrooms-ohio-patrick-alan-coleman/

11/07/2025

Where do we stand on utility rebates in 2025?

Join our speakers, Xander Yang, Shawn Brissette and Alexis Dubourdieu from Hydrofarm and Photobio LED, for an insightful discussion covering:

🌎 The current landscape of utility rebates across the U.S. and Canada
💡 Eligible equipment, including LED lighting, environmental controllers and dehumidification systems
💻 An overview of the typical rebate application process
🏊 A deep dive into the PHOTOBIO / What Rebates approach
📚 Real-world case studies and results

This is a conversation you don't want to miss, and it's completely free!

Register today and add it to your calendar for next Thursday:

https://gie-net.zoom.us/webinar/register/WN_TcPS5pjpRY6Z1A10QyRlqQ #/registration

Greenhouse Management is the leading source of business management information and industry research serving greenhouse growers in the U.S. and Canada.

11/05/2025

There are currently five generations in the workforce: the silent generation, baby boomers, generation X, generation Y (millennials) and generation Z.

Each brings a different perspective on everything from employer expectations to career growth. Working cohesively can be challenging.

Paige Franks, senior executive search adviser with Best Human Capital & Advisory Group, says even though values and beliefs can be divergent, bringing people together is more than possible — and ensuring multiple generations can work cohesively is key to attracting and retaining talent.

Paige shares the benefits of a diverse workplace, what she’s learned about the horticulture industry overall and how different generations can work together in horticulture businesses:

https://www.greenhousemag.com/article/paige-franks-best-human-capital-advisory-group-horticulture-workforce-generations/

11/04/2025

Most people treat conflict like a live wire — it is best left untouched. But in business, especially in fast-moving, high-stakes environments, conflict is a requirement, not a risk.

We’re not talking about drama or dysfunction. We’re talking about the kind of honest, heated, respectful debates that surface ideas, pressure-test assumptions and push us beyond what’s comfortable into what’s possible. We are not talking about arguing just to argue or cause trouble just for the hell of it.

If you want real progress, you’re going to have to get into the weeds sometimes. And yes, it’s going to be messy. But the truth of the matter is that conflict is the vehicle for progress and growth.

Jennifer Moss, CEO of Moss Greenhouses, shares how healthy conflict moves horticulture businesses forward in her latest Outside the Lines column:

https://www.greenhousemag.com/article/jennifer-moss-greenhouses-business-conflict/

11/03/2025

Harts Nursery of Jefferson, an Oregon-based family-owned and operated business, has established itself as such a pivotal supplier to Fred Meyer stores in the Pacific Northwest that the Kroger-owned grocery chain is by far the nursery’s main customer.

Consequently, this allows for a very small margin of error, which is why Harts Nursery relies on products from PACE 49 Inc in many steps of its production protocol.

Learn more about how Harts Nursery of Jefferson takes a clean production protocol to heart:

https://www.greenhousemag.com/article/harts-nursery-jefferson-pace-49-plant-health-increasing-profits-sponsored/