09/04/2026
There is no real way to sugarcoat the fact that the horticultural industry is lukewarm right now. At Cultivate in July, economist Charlie Hall characterized the moment as “growing sideways” in the annual State of the Industry session.
The fact is that while everyone is largely ahead of where they were pre-pandemic, the growth has decelerated, and the plateau has become the new normal. There continues to be pressures from input costs driven by fuel prices connected to the war in Iran and tariffs.
At the same time, consumers continue to spend — not because they are getting paid more, but because they are dipping into decreasing savings.
Editor Patrick Alan Coleman says the forecast is: meh.
But when things feel uncertain, it’s important to focus on what works.
That’s what our 2026 Trends Report is meant to offer. We break down the economic, social, demographic and garden trends that will help you thrive. From the perspectives of berry and vegetable breeders, producers and sellers to the trend-watching of garden marketers and designers, these stories should bring a sense of calm clarity.
Read more from Patrick in his column below:
https://www.greenhousemag.com/article/2026-horticulture-garden-trends-national-gardening-association-editors-letter/