04/03/2025
Cheeky guerilla marketing or just an entrepreneurial local dealer? 🤔
A batch of pills with a "VI" press found circulating during Miami Music Week this weekend has sparked a storm of online speculation over the potential release date for Rockstar's forthcoming video game, Grand Theft Auto VI.
Posted on Reddit community r/Vice City by user Lnce_Vnce on Saturday (March 29), the circular, white pills have the Roman numerals "VI" on the front, in a font that resembles GTA VI marketing materials, and what appears to be numbers on the back that read "10.10.2025".
The discovery has led fans to speculate that the pills are teasing a release date (October 10) for the long-awaited next game in the Grand Theft Auto series, which is set to be based in "Vice City", a fictionalised version of Miami, with gameplay taking place in a criminal underworld of violence and drug dealing.
Grand Theft Auto VI's debut trailer last year indicated an estimated release date of "Fall 2025", however the exact date remains a secret, with many speculating that it could be pushed back to 2026.
The Reddit user did not specify what the contents of the pill were, leading to disagreements among commenters over whether the pills were made of ecstasy, and possibly just the result of an enterprising dealer trying to cash in on hype around GTA VI, or placebos distributed by the game's developer Rockstar to slyly tease the launch ahead of a formal announcement.
Despite heavy peer pressure from r/Vice City posters, u/Lnce_Vnce refused to sample one of the pills and report back on its effects, saying "I'm still on a heavy comedown and contracted mild trench foot from the washout at Ultra", but promised they "might be up for a nibble" by Thursday after a couple of days of rest and 5-HTP.