TVREV The TV[R]evolution is upon us. Your everyday resource for the latest news, content & stories about the #FutureofTV. Incubated by the BRaVe Team.

The Television [R]evolution is Now

Operating as usual

Certainly, cookies and CTV data are not completely comparable, and alternatives to cookies are already in development wi...
11/23/2021
CTV Is The New Cookie — TVREV

Certainly, cookies and CTV data are not completely comparable, and alternatives to cookies are already in development with more advancements undoubtedly to come as 2022 approaches.

https://bit.ly/3w3UIIm #tvrev #ThoughtLeadersCircle

As cookies are set to disappear, a look at why CTV is the perfect substitute.

Allen Bush, Chief Marketing Officer at LG Ads focused on how LG’s deterministic data can help brands balance reach and f...
11/22/2021
Hot Takes: Linear TV Steals Back The Spotlight — TVREV

Allen Bush, Chief Marketing Officer at LG Ads focused on how LG’s deterministic data can help brands balance reach and frequency across heavy and light linear viewers.

https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle

TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.

What people watch tells you a lot about them and sight, sound, and motion data when properly normalized, analyzed, and s...
11/22/2021
What Really Is First-Party Data? — TVREV

What people watch tells you a lot about them and sight, sound, and motion data when properly normalized, analyzed, and segmented is extremely valuable.

https://bit.ly/3bsHRWZ #tvrev #ThoughtLeadersCircle

Marketers who embrace the promise of modernized contextual first-party video-level data--surfaced directly from publishers--will benefit from the ability to identify relevant ad environments that are more closely aligned to the "in-the-moment" interests of any audience.

For most brands with a mass audience, video advertising still all starts with linear TV when carving up the video budget...
11/22/2021
Hot Takes: Linear TV Steals Back The Spotlight — TVREV

For most brands with a mass audience, video advertising still all starts with linear TV when carving up the video budget.

https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle

TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.

Omnichannel ad platform MadHive is positioning itself to capture a larger share of the shifting ad-tech landscape by bri...
11/22/2021
MadHive Scores Telaria Exec Craig Berlingo — TVREV

Omnichannel ad platform MadHive is positioning itself to capture a larger share of the shifting ad-tech landscape by bringing in a new Chief Product Officer to drive its next phase of innovation.

https://bit.ly/3HaUcgL #tvrev #streaming #TV

MadHive is ramping up its position in the new ad-tech landscape with the addition of Chief Product Officer Craig Berlingo, who helped drive over $300 million in annual revenue for Telaria.

Disney execs still project the Plus will have 230 million to 260 million subscribers by 2024, but analysts are less sold...
11/21/2021
Can Disney+ Day Distract From A Crummy Quarter? — TVREV

Disney execs still project the Plus will have 230 million to 260 million subscribers by 2024, but analysts are less sold on those numbers these days. Disney Plus is still about 100 million behind Netflix.

https://bit.ly/3kwk4tS #tvrev #streaming #TV

Disney shares dropped 8 percent after the company badly missed on expectations for new Disney+ subscribers, but will spend the week celebrating the two-year anniversary of Disney+’s launch with a bunch of deals and debuts. But lots of strategy issues remain, especially with the company legacy broa...

Extracting and standardizing contextual video data lets publishers help marketers understand viewing audiences by conten...
11/21/2021
What Really Is First-Party Data? — TVREV

Extracting and standardizing contextual video data lets publishers help marketers understand viewing audiences by content type and form deeper brand connections, delving beyond a specific show or video episode.

https://bit.ly/3bsHRWZ #tvrev #ThoughtLeadersCircle

Marketers who embrace the promise of modernized contextual first-party video-level data--surfaced directly from publishers--will benefit from the ability to identify relevant ad environments that are more closely aligned to the "in-the-moment" interests of any audience.

For many years Netflix, which provides its own metrics, has been using a formula whereby they would count the number of ...
11/21/2021
Netflix Introduces New Metrics, Amazon Might Rename IMDbTV — TVREV

For many years Netflix, which provides its own metrics, has been using a formula whereby they would count the number of viewers who had watched a show for at least two minutes and call it a view.

https://bit.ly/3cKmdy5 #tvrev #WeekInReview

The one where we look at why Netflix's new hours watched metrics make them look really good and why IMDbTV needs more love than just a new name.

We should have an industry-wide initiative focused on content transparency, just like the initiatives around identity, s...
11/21/2021
Hot Takes: Linear TV Steals Back The Spotlight — TVREV

We should have an industry-wide initiative focused on content transparency, just like the initiatives around identity, so TV and Connected TV can be bought in a consistent manner.

https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle

TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.

Google’s decision to delay cookie deprecation until 2022 is intended, at least in part, to provide the industry with mor...
11/21/2021
CTV Is The New Cookie — TVREV

Google’s decision to delay cookie deprecation until 2022 is intended, at least in part, to provide the industry with more time with which to develop alternatives.

https://bit.ly/3w3UIIm #tvrev #ThoughtLeadersCircle

As cookies are set to disappear, a look at why CTV is the perfect substitute.

The numbers suggest that consumers continue to embrace home consumption of movies, TV series and other video content, ha...
11/21/2021
U.S. Streaming Video, Home Entertainment Revenues Set More Records in Third Quarter — TVREV

The numbers suggest that consumers continue to embrace home consumption of movies, TV series and other video content, habits that appear to have become increasingly ingrained.

https://bit.ly/3kr3LPb #tvrev #streaming #TV

U.S. home-entertainment revenues set more records in the last quarter, led by a burgeoning streaming-video sector, according to trade group DEG. The overall jump of 9.5 percent came despite increasing access to alternate entertainment options as the pandemic’s strictures continued to ease.

First off, there’s something I’ve been unsuccessfully trying to beat into people’s heads for the past several years now:...
11/20/2021
Yellowstone’s 8MM Viewers Never Got The Memo That Cable Was Dead — TVREV

First off, there’s something I’ve been unsuccessfully trying to beat into people’s heads for the past several years now: Yes, you personally do not know anyone who still has a pay TV subscription.

https://bit.ly/3C3vfQJ #tvrev #streaming #TV

The popularity of cable hit Yellowstone seems to have taken the industry, which has already written cable off for dead, by surprise. Alan Wolk explains why that happened.

“The ultimate vision is we want to operate a leading global streaming service, in pretty much every country in the world...
11/20/2021
Kelly Day On Putting Paramount Plus, Pluto Across The Planet — TVREV

“The ultimate vision is we want to operate a leading global streaming service, in pretty much every country in the world” Kelly Day said. “But it’s not quite as simple as flipping the switch and being in 188 countries.”

https://bit.ly/39wMzBK #tvrev #streaming #TV

It’s a big planet, with a lot of TV watchers. And getting as many of them a chance to watch Paramount Plus, Pluto, and now, SkyShowtime, is Kelly Day’s job as ViacomCBS’ president of international streaming services.

We asked our Thought Leaders Circle members for input on this, what issues it brought up and what some best practices mi...
11/20/2021
Hot Takes: Linear TV Steals Back The Spotlight — TVREV

We asked our Thought Leaders Circle members for input on this, what issues it brought up and what some best practices might be for this bifurcated future.

https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle

TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.

This past week, the industry stood up and took notice of the massive numbers put up by Paramount Network’s “Yellowstone”...
11/20/2021
Hot Takes: Linear TV Steals Back The Spotlight — TVREV

This past week, the industry stood up and took notice of the massive numbers put up by Paramount Network’s “Yellowstone”.

https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle

TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.

Ad pods and ad breaks are becoming critical opportunities for both upper funnel and performance marketers to capitalize ...
11/19/2021
What Really Is First-Party Data? — TVREV

Ad pods and ad breaks are becoming critical opportunities for both upper funnel and performance marketers to capitalize on viewer attention.

https://bit.ly/3bsHRWZ #tvrev #ThoughtLeadersCircle

Marketers who embrace the promise of modernized contextual first-party video-level data--surfaced directly from publishers--will benefit from the ability to identify relevant ad environments that are more closely aligned to the "in-the-moment" interests of any audience.

Have you ever scrolled through Twitter or Facebook and come across a live stream of a sporting event? Or received a noti...
11/19/2021
Owning the Fan Relationship is the Winning Strategy for Rights Holders — TVREV

Have you ever scrolled through Twitter or Facebook and come across a live stream of a sporting event? Or received a notification from a league or team announcing that one of their games is being streamed on Twitch or YouTube?
https://bit.ly/3cwYMIl #tvrev #streaming #TV #sports

StreamLayer COO Andrew Fleming explains how rightsholders are losing crucial customer relationships when utilizing social-focused platforms to engage fans.

Those home-viewing habits continue even as, for instance, many live concerts and music festivals resumed during the quar...
11/19/2021
U.S. Streaming Video, Home Entertainment Revenues Set More Records in Third Quarter — TVREV

Those home-viewing habits continue even as, for instance, many live concerts and music festivals resumed during the quarter, and at least some high-profile films returned to mostly reopened big screens.

https://bit.ly/3kr3LPb #tvrev #streaming #TV

U.S. home-entertainment revenues set more records in the last quarter, led by a burgeoning streaming-video sector, according to trade group DEG. The overall jump of 9.5 percent came despite increasing access to alternate entertainment options as the pandemic’s strictures continued to ease.

Craig Berlingo, formerly Head of Product at Telaria, is joining MadHive at a critical juncture. https://bit.ly/3HaUcgL #...
11/19/2021
MadHive Scores Telaria Exec Craig Berlingo — TVREV

Craig Berlingo, formerly Head of Product at Telaria, is joining MadHive at a critical juncture.

https://bit.ly/3HaUcgL #tvrev #streaming #TV

MadHive is ramping up its position in the new ad-tech landscape with the addition of Chief Product Officer Craig Berlingo, who helped drive over $300 million in annual revenue for Telaria.

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Don’t miss TVREV’s ‘Hot Takes’ where our head of research, Justin Fromm discusses how advertisers will benefit from the device graphs OEMs are building around CTV devices, especially as social media usage on TV increases. #HotTakes #CTV #TVData #IndustryTrends
“With ACR data providing glass-level data..client-specific business outcomes are finally possible. Transparency of data & analysis will advance measurement to where buyers and sellers truly need it to be.” - Justin Fromm, Head of Research. Read more about the measurement trends in the TV industry below TVREV #Measurement #TVTrends #ACR
"We go to a brand and say tell us who you want to reach and we can help you find that audience on our channels. That is the advantage of having the sort of granular viewership data that comes from owning the device..the actual TV." - Raghu Kodige, CEO LG Ads. Learn more about how we help advertisers go beyond linear to reach the right audiences in this exclusive interview with TVREV. #CTV #AudienceData #OEM #TVTrends #AudienceTargeting
The key to controlling the TV biz is controlling the interface, says TVREV's Alan Wolk.
VIDEO: https://hubs.ly/H0WM4340 “[OEMs] understand what consumers are asking for. With ACR embedded, they actually know what people are watching much better than anybody else.” - Raghu Kodige, CEO, LG Ads. Read below for the TVREV Interview with our CEO Raghu Kodige #CTV #Streaming #TVREV #AVOD #FASTChannels
“Addressable TV has always been this mirage that advertisers have been chasing for several years. But with CTV it doesn’t have to be a mirage anymore, it’s actually a real scalable product that you can buy.” Watch our CEO, Raghu Kodige discuss the impact of CTV with Alan Wolk from TVREV #TVREV #CTV #AddressableTV #TVData
8 DAYS TO GO! Get a chance to listen to #DavidBloom, Senior Contributor at Forbes and a Writer for Tubefilter TVREV, Nexttv, #BloomInTech. 🗞📰📺 FREE Registration - https://natpe.6connex.com/event/natpevirtual/news/login #NATPE #NATPENews #NewsTV
Our own Ed Tomasi had the chance to talk to John Cassillo of TVREV about the return of college football to gaming, and how it could fit in to the world of esports! https://tvrev.com/return-of-ea-sports-college-football-game-opens-esports-to-new-fans/
Curious what helps set Samsung Ads apart? In this Q&A feature with #client Samsung Ads’ VP of Ad Sales & Operations Tom Fochetta, he discusses with Alan Wolk of TVREV the exclusive data the Company provides advertisers at scale, allowing them the opportunity to reach the missing millions who aren’t getting their message through linear TV. Details here: https://bit.ly/2BXeZIg
Beachfront’s Chris Maccaro joined TVREV's "Eyes on Local” video series to discuss why people are interested in local advertisers, how local is adapting to modern challenges, and the burgeoning opportunities in local OTT. Check out the video interview below, and read more on TVREV: [https://hubs.ly/H0sBN550]. #TV #OTT
As individual states manage reopening differently, local audiences have become all the more valuable for brands looking to deliver messaging that is both relevant and mindful in a specific region. Read more on the state of local TV advertising from Alan Wolk in TVREV. #TV #OTT
Netflix TV Series The Official Unsolved Mysteries hit #1 last week, making a comeback with viewers loving the fear factor it's bringing into their lives. Garnering roughly 10% emotional reactions for AFRAID, CRAZY, EXCITED, MIXED EMOTIONS, and ENJOY, check out what fans are saying https://bit.ly/303HOe6 TVREV