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TVREV The TV[R]evolution is upon us. Your everyday resource for the latest news, content & stories about the #FutureofTV. Incubated by the BRaVe Team.

The Television [R]evolution is Now

Operating as usual

“It has been an amazing opportunity to start from scratch, to really bring some new perspective,” Marie Donoghue, Amazon...
08/10/2022
Will Amazon Thursday Night NFL Experiments Transform Live Sports Shows? — TVREV

“It has been an amazing opportunity to start from scratch, to really bring some new perspective,” Marie Donoghue, Amazon’s VP of Global Sports Video told Sports Illustrated . https://www.tvrev.com/news/as-amazon-takes-over-nfl-thursdays-is-sports-programming-entering-experimentation-era #tvrev #streamingwars

Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences t...

For starters, Spanish-language networks like Telemundo, Univision and UniMas all grew their share of TV ad impressions y...
08/10/2022
Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report) — TVREV

For starters, Spanish-language networks like Telemundo, Univision and UniMas all grew their share of TV ad impressions year-over-year, and ad impressions during Spanish-language programming increased by 11%. https://www.tvrev.com/news/live-sports-climbs-to-255-of-tv-ad-impressions-during-2022s-first-half-per-ispot #tvrev #data #measurement

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.

To little surprise, that momentum will continue for live sports as TV advertising’s hottest ticket. https://www.tvrev.co...
08/09/2022
Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report) — TVREV

To little surprise, that momentum will continue for live sports as TV advertising’s hottest ticket. https://www.tvrev.com/news/live-sports-climbs-to-255-of-tv-ad-impressions-during-2022s-first-half-per-ispot #tvrev #data #measurement

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.

Most notable are the ongoing negotiations between the league and Apple, Amazon and Alphabet to take over the Sunday Tick...
08/09/2022
Will Amazon Thursday Night NFL Experiments Transform Live Sports Shows? — TVREV

Most notable are the ongoing negotiations between the league and Apple, Amazon and Alphabet to take over the Sunday Ticket package from DirecTV after this season, and what that may lead to. https://www.tvrev.com/news/as-amazon-takes-over-nfl-thursdays-is-sports-programming-entering-experimentation-era #tvrev #streamingwars

Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences t...

Fans were getting what they wanted, and suddenly, the lingering concerns about recent projects disappeared. None of thes...
08/08/2022
Theatrical Releases Still Hold Advantage Over Streaming at San Diego Comic-Con — TVREV

Fans were getting what they wanted, and suddenly, the lingering concerns about recent projects disappeared. None of these projects are guaranteed to be critical or commercial successes whatsoever. But movies surrounding some of Marvel’s biggest properties are what gave the studio the vote of confidence it was looking for over the weekend. No streaming show could have pulled that off. https://www.tvrev.com/news/theatrical-releases-hold-advantage-streaming-san-diego-comic-con-marvel-dc #tvrev #streamingwars

After a couple years off, San Diego Comic-Con’s in-person return showed movies are still controlling the zeitgeist more than streaming — at least in the superhero genre.

Warner’s successes are not without cost, though, and those costs were in Zaslav’s crosshairs when he revealed he’d cut $...
08/08/2022
Discovery Won’t Be Content To Let Warner Bros Or HBO Maintain Status Quo — TVREV

Warner’s successes are not without cost, though, and those costs were in Zaslav’s crosshairs when he revealed he’d cut $3 billion to streamline the new Warner Bros. Discovery machine. https://www.tvrev.com/news/discovery-content-warner-bros-hb-status-quo-batgirl #tvrev #streamingwars

With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.

5% of TV ad impressions during new-airing programming was delivered by live sporting events. https://www.tvrev.com/news/...
08/08/2022
Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report) — TVREV

5% of TV ad impressions during new-airing programming was delivered by live sporting events. https://www.tvrev.com/news/live-sports-climbs-to-255-of-tv-ad-impressions-during-2022s-first-half-per-ispot #tvrev #data #measurement

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.

Perhaps the most salient fact about Amazon’s Thursday Night Football plans is that there won’t be just one approach, as ...
08/08/2022
Will Amazon Thursday Night NFL Experiments Transform Live Sports Shows? — TVREV

Perhaps the most salient fact about Amazon’s Thursday Night Football plans is that there won’t be just one approach, as the tech giant tries to shake up the ways people watch the most popular show on television. https://www.tvrev.com/news/as-amazon-takes-over-nfl-thursdays-is-sports-programming-entering-experimentation-era #tvrev #streamingwars

Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences t...

And while there’s definite value in those cultivated viewer communities, staying on top of budding trends can tie your b...
08/08/2022
Succeeding On Social Video Amid Economic Uncertainty — TVREV

And while there’s definite value in those cultivated viewer communities, staying on top of budding trends can tie your brand into actions that generate unpaid user-generated video. https://bit.ly/3PlPQqo #tvrev #Measurement

Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.

In addition, the NBA Finals and Stanley Cup returned to their typical June dates this time around, after July appearance...
08/07/2022
Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report) — TVREV

In addition, the NBA Finals and Stanley Cup returned to their typical June dates this time around, after July appearances last year due to COVID-related scheduling changes. https://www.tvrev.com/news/live-sports-climbs-to-255-of-tv-ad-impressions-during-2022s-first-half-per-ispot #tvrev #data #measurement

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.

Two of the largest media companies in the US coming together was bound to pose challenges, but the way Discovery and CEO...
08/07/2022
Discovery Won’t Be Content To Let Warner Bros Or HBO Maintain Status Quo — TVREV

Two of the largest media companies in the US coming together was bound to pose challenges, but the way Discovery and CEO David Zaslav had previously done business also seemed directly opposed to how WarnerMedia approached things. https://www.tvrev.com/news/discovery-content-warner-bros-hb-status-quo-batgirl #tvrev #streamingwars

With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.

At least five analysts have downgraded Paramount Global’s stock to something like “underperform” or even “sell” over the...
08/07/2022
Paramount Global Gets Downgraded, But Should It Be In Cloudy Economy? — TVREV

At least five analysts have downgraded Paramount Global’s stock to something like “underperform” or even “sell” over the past month. Paramount Global is one of the world's largest film and TV production companies. The company has a market value of more than $10 billion. https://www.tvrev.com/news/analysts-thumbs-down-on-paramount-global-but-does-it-deserve-the-gloom #tvrev #streamingwars

Paramount Global has seen five analysts downgrade the company’s shares in the past few weeks, despite generating $1 billion in revenue last quarter amid continuing strong subscriber growth for Paramount+. Are the analysts right to be gloomy amid a looming recession? Or are they overlooking somethi...

Avengers: The Kang Dynasty will be released in May 2025. Fantastic Four and X-Men will arrive in 2024 and 2025 respectiv...
08/07/2022
Theatrical Releases Still Hold Advantage Over Streaming at San Diego Comic-Con — TVREV

Avengers: The Kang Dynasty will be released in May 2025. Fantastic Four and X-Men will arrive in 2024 and 2025 respectively. The next Avengers film will be called Secret Wars in November 2025. It will be the first in a planned series of six films in the Marvel Cinematic Universe. https://www.tvrev.com/news/theatrical-releases-hold-advantage-streaming-san-diego-comic-con-marvel-dc #tvrev #streamingwars

After a couple years off, San Diego Comic-Con’s in-person return showed movies are still controlling the zeitgeist more than streaming — at least in the superhero genre.

But for now, Major League Baseball and Major League Soccer already have in place deals with Apple for game carriage, and...
08/07/2022
Will Amazon Thursday Night NFL Experiments Transform Live Sports Shows? — TVREV

But for now, Major League Baseball and Major League Soccer already have in place deals with Apple for game carriage, and Peacock has a Sunday morning MLB feed. https://www.tvrev.com/news/as-amazon-takes-over-nfl-thursdays-is-sports-programming-entering-experimentation-era #tvrev #streamingwars

Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences t...

Marvel’s vaunted timeline view of the road ahead was exciting enough for fans when it first popped up behind studio bras...
08/06/2022
Theatrical Releases Still Hold Advantage Over Streaming at San Diego Comic-Con — TVREV

Marvel’s vaunted timeline view of the road ahead was exciting enough for fans when it first popped up behind studio brass. But the “phase 5’ rollout also seemed to lack some of the gravitas that has been typical of these unveilings. Part of it was the fact that we knew about most of these projects already. https://www.tvrev.com/news/theatrical-releases-hold-advantage-streaming-san-diego-comic-con-marvel-dc #tvrev #streamingwars

After a couple years off, San Diego Comic-Con’s in-person return showed movies are still controlling the zeitgeist more than streaming — at least in the superhero genre.

In about six weeks, on Sept.  15, we’ll get a first look at what Amazon has come up with for its first season running th...
08/06/2022
Will Amazon Thursday Night NFL Experiments Transform Live Sports Shows? — TVREV

In about six weeks, on Sept. 15, we’ll get a first look at what Amazon has come up with for its first season running the Thursday night NFL game broadcasts (stream casts? https://www.tvrev.com/news/as-amazon-takes-over-nfl-thursdays-is-sports-programming-entering-experimentation-era #tvrev #streamingwars

Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences t...

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FASTs are paving the way for consumers to access free content and brands to tap into receptive audiences. How can advertisers make the most of these opportunities? Join TVREV's Alan Wolk and LG Ads Solutions' Chaitanya Upadhyay for a virtual fireside chat with StreamTV next week. Register here:https://hubs.ly/Q01jJwp80 #Event #Streaming #FASTs #CTV
"So long as you have an LG [Smart TV] device in your household, you are part of an LG household and a DSP can use that [household graph] to serve up ads to that household, and not necessarily on an LG device either." - Serge Matta, Head of Commercial. Read more about our household graph, Guaranteed Outcomes Program and more in our conversation with TVREV #CTV #TVTrends #DSP #AdBuying
Our very own CMO, Josh Schmieising spoke with TVREV about how the link between social video and ecommerce can give us a deeper understanding of audiences — beyond the screen. Insights like these inspire relevance, identify meaningful partnerships, and reinforce contextual targeting. Watch the full video here: https://bit.ly/35w4eLO
Hot Takes: The Banning Surveillance #Advertising Act - http://ow.ly/y70I50HRBwL | Flashtalking Mediaocean TVREV #Targeting #DataPrivacy
"ACR makes the TV behave exactly like digital. So that every impression is measured, every event can be tracked." - Raghu Kodige. Find out how LG Ads Solutions provides granular, 'on the glass' data to enable advertisers to reach 'unreachable' audiences in this TVREV interview with our CEO Raghu Kodige and Head of Research, Justin Fromm. #CTV #ACR #TVTechnology #TVData
ACR is "the only way to get the sort of granular high-quality data that will allow television to compete with digital." - TVREV. Find out what ACR technology means for brands & agencies and how it works in this comprehensive report. Download below: #ACR #TVTechnology #CTV #TVAdvertising
“Our work with brands hinges on helping them build on what they are doing with linear; too many pundits are ringing the death knell for linear TV and that's just not reality.” - Allen Bush, CMO. Find out how we can help you improve your linear strategy and gain incremental reach through CTV by contacting us at https://lgads.tv/contact/ TVREV #LinearTV #CTV #MediaBuying
“With linear TV ratings continuing to decline, holiday advertisers will likely run into inventory issues and should look to CTV as an opportunity to build on linear reach and deliver targeted messaging” - Justin Fromm, Head of Research. Check out TVREV’s Holiday Advertising Trends Report to learn more about what to expect in terms of ad buying during the holidays. #HotTakes #CTV #TVData #IndustryTrends #HolidayTrends
Don’t miss TVREV’s ‘Hot Takes’ where our head of research, Justin Fromm discusses how advertisers will benefit from the device graphs OEMs are building around CTV devices, especially as social media usage on TV increases. #HotTakes #CTV #TVData #IndustryTrends
“With ACR data providing glass-level data..client-specific business outcomes are finally possible. Transparency of data & analysis will advance measurement to where buyers and sellers truly need it to be.” - Justin Fromm, Head of Research. Read more about the measurement trends in the TV industry below TVREV #Measurement #TVTrends #ACR
"We go to a brand and say tell us who you want to reach and we can help you find that audience on our channels. That is the advantage of having the sort of granular viewership data that comes from owning the device..the actual TV." - Raghu Kodige, CEO LG Ads. Learn more about how we help advertisers go beyond linear to reach the right audiences in this exclusive interview with TVREV. #CTV #AudienceData #OEM #TVTrends #AudienceTargeting
The key to controlling the TV biz is controlling the interface, says TVREV's Alan Wolk.
VIDEO: https://hubs.ly/H0WM4340 “[OEMs] understand what consumers are asking for. With ACR embedded, they actually know what people are watching much better than anybody else.” - Raghu Kodige, CEO, LG Ads. Read below for the TVREV Interview with our CEO Raghu Kodige #CTV #Streaming #TVREV #AVOD #FASTChannels
“Addressable TV has always been this mirage that advertisers have been chasing for several years. But with CTV it doesn’t have to be a mirage anymore, it’s actually a real scalable product that you can buy.” Watch our CEO, Raghu Kodige discuss the impact of CTV with Alan Wolk from TVREV #TVREV #CTV #AddressableTV #TVData
8 DAYS TO GO! Get a chance to listen to #DavidBloom, Senior Contributor at Forbes and a Writer for Tubefilter TVREV, Nexttv, #BloomInTech. 🗞📰📺 FREE Registration - https://natpe.6connex.com/event/natpevirtual/news/login #NATPE #NATPENews #NewsTV
Our own Ed Tomasi had the chance to talk to John Cassillo of TVREV about the return of college football to gaming, and how it could fit in to the world of esports! https://tvrev.com/return-of-ea-sports-college-football-game-opens-esports-to-new-fans/