The TV[R]evolution is upon us. Your everyday resource for the latest news, content & stories about the #FutureofTV. Incubated by the BRaVe Team.
The Television [R]evolution is Now
Operating as usual
Variety indicates that while cancelling projects with this much money already invested is rare, it’s part of a shift in approach by leadership back to theatrical releases for films. https://www.tvrev.com/news/discovery-content-warner-bros-hb-status-quo-batgirl #tvrev #streamingwars
With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.
While the MVPDs, who can also throw in broadband, are an obvious option, we will also likely see similar rebundling happen on SVOD aggregators like Amazon and The Roku Channel. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
“It has been an amazing opportunity to start from scratch, to really bring some new perspective,” Marie Donoghue, Amazon’s VP of Global Sports Video told Sports Illustrated . https://www.tvrev.com/news/as-amazon-takes-over-nfl-thursdays-is-sports-programming-entering-experimentation-era #tvrev #streamingwars
Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences t...
For starters, Spanish-language networks like Telemundo, Univision and UniMas all grew their share of TV ad impressions year-over-year, and ad impressions during Spanish-language programming increased by 11%. https://www.tvrev.com/news/live-sports-climbs-to-255-of-tv-ad-impressions-during-2022s-first-half-per-ispot #tvrev #data #measurement
iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.
The Batgirl movie, which was slated for HBO Max and already had at least $70 million spent on it, would not be released on streaming or in theaters. https://www.tvrev.com/news/discovery-content-warner-bros-hb-status-quo-batgirl #tvrev #streamingwars
With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.
Think Spotify—picking whatever song you wanted whenever you wanted was great…until it wasn’t. Which is why their curated playlists became so popular. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
Viewers will be able subscribe to both the ad-free and ad-supported version of the service, whose offerings will be integrated into their Roku Channel lineup. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
To little surprise, that momentum will continue for live sports as TV advertising’s hottest ticket. https://www.tvrev.com/news/live-sports-climbs-to-255-of-tv-ad-impressions-during-2022s-first-half-per-ispot #tvrev #data #measurement
iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.
What You Need To Do About It
If you are an MVPD, you should take Verizon’s lead and start including various FASTs on your program guide for all the reasons listed above. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
But for every questionable outcome — especially around various film properties in the DC Comics universe or others — there are success stories to balance them out. https://www.tvrev.com/news/discovery-content-warner-bros-hb-status-quo-batgirl #tvrev #streamingwars
With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.
If you’re a FAST, there does not seem to be any reason not to strike one of these deals. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
There’s also a look at the future of FASTs that explores:
Why SVOD services are adopting linear channels too
Creating a new flywheel from a 3-tier system (FASTs + SVOD)
The trend towards personalization https://www.tvrev.com/news/special-report-fasts-are-the-new-cable #tvrev #streaming #FAST
From the team who coined the term, the definitive report on the booming FAST ecosystem.
Most notable are the ongoing negotiations between the league and Apple, Amazon and Alphabet to take over the Sunday Ticket package from DirecTV after this season, and what that may lead to. https://www.tvrev.com/news/as-amazon-takes-over-nfl-thursdays-is-sports-programming-entering-experimentation-era #tvrev #streamingwars
Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences t...
The Great Rebundling Continues Apace
Building on this week’s theme comes news that Paramount+ will now be available on Roku via The Roku Channel. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
Fans were getting what they wanted, and suddenly, the lingering concerns about recent projects disappeared. None of these projects are guaranteed to be critical or commercial successes whatsoever. But movies surrounding some of Marvel’s biggest properties are what gave the studio the vote of confidence it was looking for over the weekend. No streaming show could have pulled that off. https://www.tvrev.com/news/theatrical-releases-hold-advantage-streaming-san-diego-comic-con-marvel-dc #tvrev #streamingwars
After a couple years off, San Diego Comic-Con’s in-person return showed movies are still controlling the zeitgeist more than streaming — at least in the superhero genre.
Warner’s successes are not without cost, though, and those costs were in Zaslav’s crosshairs when he revealed he’d cut $3 billion to streamline the new Warner Bros. Discovery machine. https://www.tvrev.com/news/discovery-content-warner-bros-hb-status-quo-batgirl #tvrev #streamingwars
With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.
While providing access to hundreds of pay TV channels was once the MVPD’s raison d’être , they now make the bulk of their income selling broadband. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
5% of TV ad impressions during new-airing programming was delivered by live sporting events. https://www.tvrev.com/news/live-sports-climbs-to-255-of-tv-ad-impressions-during-2022s-first-half-per-ispot #tvrev #data #measurement
iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.
Verizon is smart to include Tubi in their deal with Fox, though they are taking a risk that viewers will figure out they don’t need to pay an extra $100/month just to get access to the free Tubi service. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
Perhaps the most salient fact about Amazon’s Thursday Night Football plans is that there won’t be just one approach, as the tech giant tries to shake up the ways people watch the most popular show on television. https://www.tvrev.com/news/as-amazon-takes-over-nfl-thursdays-is-sports-programming-entering-experimentation-era #tvrev #streamingwars
Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences t...
Meaning that bundling in a pay TV package is just a way to create stickiness and that the contents of said pay TV package don’t need to be bundles of hundreds of undistinguishable cable channels. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
And while there’s definite value in those cultivated viewer communities, staying on top of budding trends can tie your brand into actions that generate unpaid user-generated video. https://bit.ly/3PlPQqo #tvrev #Measurement
Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.
In addition, the NBA Finals and Stanley Cup returned to their typical June dates this time around, after July appearances last year due to COVID-related scheduling changes. https://www.tvrev.com/news/live-sports-climbs-to-255-of-tv-ad-impressions-during-2022s-first-half-per-ispot #tvrev #data #measurement
iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.
While the SVOD services may not be all that into it this week, as churn heats up and subscriber numbers level off, they will see the light and see the wisdom of a deal that lets them lock subscribers in for a year or even two. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
Two of the largest media companies in the US coming together was bound to pose challenges, but the way Discovery and CEO David Zaslav had previously done business also seemed directly opposed to how WarnerMedia approached things. https://www.tvrev.com/news/discovery-content-warner-bros-hb-status-quo-batgirl #tvrev #streamingwars
With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.
At least five analysts have downgraded Paramount Global’s stock to something like “underperform” or even “sell” over the past month. Paramount Global is one of the world's largest film and TV production companies. The company has a market value of more than $10 billion. https://www.tvrev.com/news/analysts-thumbs-down-on-paramount-global-but-does-it-deserve-the-gloom #tvrev #streamingwars
Paramount Global has seen five analysts downgrade the company’s shares in the past few weeks, despite generating $1 billion in revenue last quarter amid continuing strong subscriber growth for Paramount+. Are the analysts right to be gloomy amid a looming recession? Or are they overlooking somethi...
Avengers: The Kang Dynasty will be released in May 2025. Fantastic Four and X-Men will arrive in 2024 and 2025 respectively. The next Avengers film will be called Secret Wars in November 2025. It will be the first in a planned series of six films in the Marvel Cinematic Universe. https://www.tvrev.com/news/theatrical-releases-hold-advantage-streaming-san-diego-comic-con-marvel-dc #tvrev #streamingwars
After a couple years off, San Diego Comic-Con’s in-person return showed movies are still controlling the zeitgeist more than streaming — at least in the superhero genre.
The good news (for the MVPDs, anyway) is that they really don’t need a pay TV bundle, at least not in its current incarnation. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
As we’ve been noting for quite some time, cord cutting will be a slow-but-steady drip, not the “massive wave” that the tech press, like Linus awaiting the Great Pumpkin, keeps hoping will appear. https://www.tvrev.com/news/wir20220805 #tvrev #WeekInReview
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
But for now, Major League Baseball and Major League Soccer already have in place deals with Apple for game carriage, and Peacock has a Sunday morning MLB feed. https://www.tvrev.com/news/as-amazon-takes-over-nfl-thursdays-is-sports-programming-entering-experimentation-era #tvrev #streamingwars
Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences t...
As Discovery built a cable empire on lower-cost reality TV and family programming, WarnerMedia has spent big with varying levels of success. https://www.tvrev.com/news/discovery-content-warner-bros-hb-status-quo-batgirl #tvrev #streamingwars
With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.
Marvel’s vaunted timeline view of the road ahead was exciting enough for fans when it first popped up behind studio brass. But the “phase 5’ rollout also seemed to lack some of the gravitas that has been typical of these unveilings. Part of it was the fact that we knew about most of these projects already. https://www.tvrev.com/news/theatrical-releases-hold-advantage-streaming-san-diego-comic-con-marvel-dc #tvrev #streamingwars
After a couple years off, San Diego Comic-Con’s in-person return showed movies are still controlling the zeitgeist more than streaming — at least in the superhero genre.
In about six weeks, on Sept. 15, we’ll get a first look at what Amazon has come up with for its first season running the Thursday night NFL game broadcasts (stream casts? https://www.tvrev.com/news/as-amazon-takes-over-nfl-thursdays-is-sports-programming-entering-experimentation-era #tvrev #streamingwars
Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences t...
Seeing how content spurs shopping behavior also better informs both existing partnerships and your own assets on social videos. https://bit.ly/3PlPQqo #tvrev #Measurement
Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.
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An extra special TVREV Word Association Game word highlighting Quinn's Cocoa for the Cure with Shannon Pruitt, global global chief content officer for Stawell Media Network. #tvrev #Advertising
Omnichannel Advertising and Nielsen are two of the words featured on the TVREV Word Association Game with Shannon Pruitt, global global chief content officer for Stawell Media Network. #tvrev #Advertising
"When you're starting to think about video and how different platforms are aggregating video on behalf of creators, how pocket watch, for example, is now creating brands out of the creators and making them into franchises." #tvrev #Advertising
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