Comments
FASTs are paving the way for consumers to access free content and brands to tap into receptive audiences. How can advertisers make the most of these opportunities? Join TVREV's Alan Wolk and LG Ads Solutions' Chaitanya Upadhyay for a virtual fireside chat with StreamTV next week. Register here:
https://hubs.ly/Q01jJwp80
#Event #Streaming #FASTs #CTV
"So long as you have an LG [Smart TV] device in your household, you are part of an LG household and a DSP can use that [household graph] to serve up ads to that household, and not necessarily on an LG device either." - Serge Matta, Head of Commercial. Read more about our household graph, Guaranteed Outcomes Program and more in our conversation with TVREV
#CTV #TVTrends #DSP #AdBuying
Our very own CMO, Josh Schmieising spoke with TVREV about how the link between social video and ecommerce can give us a deeper understanding of audiences — beyond the screen.
Insights like these inspire relevance, identify meaningful partnerships, and reinforce contextual targeting.
Watch the full video here:
https://bit.ly/35w4eLO
Hot Takes: The Banning Surveillance #Advertising Act -
http://ow.ly/y70I50HRBwL | Flashtalking Mediaocean TVREV
#Targeting #DataPrivacy
"ACR makes the TV behave exactly like digital. So that every impression is measured, every event can be tracked." - Raghu Kodige. Find out how LG Ads Solutions provides granular, 'on the glass' data to enable advertisers to reach 'unreachable' audiences in this TVREV interview with our CEO Raghu Kodige and Head of Research, Justin Fromm.
#CTV #ACR #TVTechnology #TVData
ACR is "the only way to get the sort of granular high-quality data that will allow television to compete with digital." - TVREV. Find out what ACR technology means for brands & agencies and how it works in this comprehensive report. Download below:
#ACR #TVTechnology #CTV #TVAdvertising
“Our work with brands hinges on helping them build on what they are doing with linear; too many pundits are ringing the death knell for linear TV and that's just not reality.” - Allen Bush, CMO. Find out how we can help you improve your linear strategy and gain incremental reach through CTV by contacting us at
https://lgads.tv/contact/
TVREV
#LinearTV #CTV #MediaBuying
“With linear TV ratings continuing to decline, holiday advertisers will likely run into inventory issues and should look to CTV as an opportunity to build on linear reach and deliver targeted messaging” - Justin Fromm, Head of Research. Check out TVREV’s Holiday Advertising Trends Report to learn more about what to expect in terms of ad buying during the holidays.
#HotTakes #CTV #TVData #IndustryTrends #HolidayTrends
Don’t miss TVREV’s ‘Hot Takes’ where our head of research, Justin Fromm discusses how advertisers will benefit from the device graphs OEMs are building around CTV devices, especially as social media usage on TV increases.
#HotTakes #CTV #TVData #IndustryTrends
“With ACR data providing glass-level data..client-specific business outcomes are finally possible. Transparency of data & analysis will advance measurement to where buyers and sellers truly need it to be.” - Justin Fromm, Head of Research. Read more about the measurement trends in the TV industry below TVREV
#Measurement #TVTrends #ACR
"We go to a brand and say tell us who you want to reach and we can help you find that audience on our channels. That is the advantage of having the sort of granular viewership data that comes from owning the device..the actual TV." - Raghu Kodige, CEO LG Ads. Learn more about how we help advertisers go beyond linear to reach the right audiences in this exclusive interview with TVREV.
#CTV #AudienceData #OEM #TVTrends #AudienceTargeting
The key to controlling the TV biz is controlling the interface, says TVREV's Alan Wolk.
VIDEO:
https://hubs.ly/H0WM4340
“[OEMs] understand what consumers are asking for. With ACR embedded, they actually know what people are watching much better than anybody else.” - Raghu Kodige, CEO, LG Ads. Read below for the TVREV Interview with our CEO Raghu Kodige
#CTV #Streaming #TVREV #AVOD #FASTChannels
“Addressable TV has always been this mirage that advertisers have been chasing for several years. But with CTV it doesn’t have to be a mirage anymore, it’s actually a real scalable product that you can buy.” Watch our CEO, Raghu Kodige discuss the impact of CTV with Alan Wolk from TVREV
#TVREV #CTV #AddressableTV #TVData