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The Television [R]evolution is Now

"By being LGBTQ-focused, we are really showing the community that representation in media matters. And by programming fo...
09/07/2023

"By being LGBTQ-focused, we are really showing the community that representation in media matters. And by programming for the community, we're creating an authentic environment for content that everyone can enjoy," Revry CMO Paul Kontonis tells teen correspondent Rio Damata in the latest installment of our "Explain It to a Teenager" series.

We talked to Paul Kontonis, CMO of Revry, and he explains what his company does, and how it supports and represents the LGBTQ+ community

How is ad tech like a Roomba?
08/18/2023

How is ad tech like a Roomba?

OrkaTV’s Jonathan Moffie explains why automation can sometimes make things more complicated, especially when it comes to buying streaming TV.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even with the time zone shift.
08/17/2023

Advertisers were eager to appear alongside Women’s World Cup games this summer, even with the time zone shift.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

Is college sports consolidation now just a battle for best TV inventory?
08/08/2023

Is college sports consolidation now just a battle for best TV inventory?

The Pac-12 was effectively killed off last week… by TV.

Because stories of past glory days aside, who really wants to sit in a smoke-filled room? Rather than old school Mad Men...
07/27/2023

Because stories of past glory days aside, who really wants to sit in a smoke-filled room? Rather than old school Mad Men, today’s ad tech providers need to be “FAST Men” (and women): skilled cowboys who help ad buyers navigate the wild west of the emerging streaming TV landscape. But be focused on building the New TV: something that looks and feels like the old school television everyone wants, only better. https://bit.ly/43u6JGk

OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.

Even without Olympics content and two months of scripted programming, TV was still delivering more reach year-over-year ...
07/26/2023

Even without Olympics content and two months of scripted programming, TV was still delivering more reach year-over-year during the first half of 2023, according to iSpot’s new TV transparency report. iSpot’s data shows that household TV ad impressions were up 5% year-over-year, as increases were fueled at least in part by growth for non-traditional dayparts like early morning. https://bit.ly/3K5ijki

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

One of the uncomfortable truths about programmatic tech is that the tech is practically a commodity. Programmatic busine...
07/25/2023

One of the uncomfortable truths about programmatic tech is that the tech is practically a commodity. Programmatic businesses are built on humans with intimate knowledge of how programmatic tech works and people who know how to service accounts and the needs of different verticals. Which is a long way to say that programmatic tech is often more about the people behind the machine than the machine itself. https://bit.ly/43u6JGk

OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.

was previously one of many on the roster of Bravo reality programs, airing primarily to a loyal fan base for the last ...
07/24/2023

was previously one of many on the roster of Bravo reality programs, airing primarily to a loyal fan base for the last decade. But after the network leaned into marathon airings of the show each Wednesday leading up to each evening’s new episode, it helped fuel explosive growth on syndicated airings — but also increased interest in the new episodes (something advertisers will be very interested in for the upcoming season 11 early next year). https://bit.ly/3K5ijki

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

Disney+ originals tend to resonate more with younger and older males while Hulu tends to over-index most with older fema...
07/17/2023

Disney+ originals tend to resonate more with younger and older males while Hulu tends to over-index most with older females. Bringing the two together is an attempt to create a more four-quadrant service for consumers. https://bit.ly/3O7sFTc

Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.

MLB wins with the All-Star Game and Home Run Derby.
07/13/2023

MLB wins with the All-Star Game and Home Run Derby.

MLB All-Star audiences grew for a third straight year as the Midsummer Classic keeps fans engaged yet again.

The 2023 men’s college world series slides into first in watch-time last week, scoring 1.97% of all minutes watched.
06/28/2023

The 2023 men’s college world series slides into first in watch-time last week, scoring 1.97% of all minutes watched.

The men’s college world series led in watch-time last week with MLB a close second, per Inscape.

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