The TV[R]evolution is upon us. Your everyday resource for the latest news, content & stories about the #FutureofTV. Incubated by the BRaVe Team.
The Television [R]evolution is Now
Operating as usual
Certainly, cookies and CTV data are not completely comparable, and alternatives to cookies are already in development with more advancements undoubtedly to come as 2022 approaches.
https://bit.ly/3w3UIIm #tvrev #ThoughtLeadersCircle
As cookies are set to disappear, a look at why CTV is the perfect substitute.
The English Premier League is about to become even richer off its new US TV rights deal, which will start next season (begins in August 2022).
https://bit.ly/3ofI2KV #tvrev #streaming #TV
The Premier League will the latest sports entity to get a major payday from U.S. media companies. What will it mean for the market overall?
Allen Bush, Chief Marketing Officer at LG Ads focused on how LG’s deterministic data can help brands balance reach and frequency across heavy and light linear viewers.
https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle
TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.
What people watch tells you a lot about them and sight, sound, and motion data when properly normalized, analyzed, and segmented is extremely valuable.
https://bit.ly/3bsHRWZ #tvrev #ThoughtLeadersCircle
Marketers who embrace the promise of modernized contextual first-party video-level data--surfaced directly from publishers--will benefit from the ability to identify relevant ad environments that are more closely aligned to the "in-the-moment" interests of any audience.
A bunch of impressive sounding numbers about how many people might watch that series may well be a key factor in your deciding to pull the trigger on Netflix.
https://bit.ly/3cKmdy5 #tvrev #WeekInReview
The one where we look at why Netflix's new hours watched metrics make them look really good and why IMDbTV needs more love than just a new name.
For most brands with a mass audience, video advertising still all starts with linear TV when carving up the video budget.
https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle
TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.
Omnichannel ad platform MadHive is positioning itself to capture a larger share of the shifting ad-tech landscape by bringing in a new Chief Product Officer to drive its next phase of innovation.
https://bit.ly/3HaUcgL #tvrev #streaming #TV
MadHive is ramping up its position in the new ad-tech landscape with the addition of Chief Product Officer Craig Berlingo, who helped drive over $300 million in annual revenue for Telaria.
Fast-forward less than a decade, though, and C-USA is about to lose three members (Marshall, Old Dominion, Southern Miss) to the Sun Belt, and will be down to just five schools.
https://bit.ly/3jGp8vt #tvrev #streaming #TV #CollegeFootball
The AAC replaced key departures with six new members. But do any of them register when it comes to what matters most? (interest from TV audiences)
What You Need To Do About It - if you’re one of the other Flixes (or FASTs, for that matter), those Top 10 charts are a great idea.
https://bit.ly/3cKmdy5 #tvrev #WeekInReview
The one where we look at why Netflix's new hours watched metrics make them look really good and why IMDbTV needs more love than just a new name.
Disney execs still project the Plus will have 230 million to 260 million subscribers by 2024, but analysts are less sold on those numbers these days. Disney Plus is still about 100 million behind Netflix.
https://bit.ly/3kwk4tS #tvrev #streaming #TV
Disney shares dropped 8 percent after the company badly missed on expectations for new Disney+ subscribers, but will spend the week celebrating the two-year anniversary of Disney+’s launch with a bunch of deals and debuts. But lots of strategy issues remain, especially with the company legacy broa...
They also know that one of the big complaints they hear is that it’s hard to figure out what to watch next, and so their updated Top 10 charts may help solve for that.
https://bit.ly/3cKmdy5 #tvrev #WeekInReview
The one where we look at why Netflix's new hours watched metrics make them look really good and why IMDbTV needs more love than just a new name.
Extracting and standardizing contextual video data lets publishers help marketers understand viewing audiences by content type and form deeper brand connections, delving beyond a specific show or video episode.
https://bit.ly/3bsHRWZ #tvrev #ThoughtLeadersCircle
Marketers who embrace the promise of modernized contextual first-party video-level data--surfaced directly from publishers--will benefit from the ability to identify relevant ad environments that are more closely aligned to the "in-the-moment" interests of any audience.
To do so means that major agencies must be able to access content data signals for CTV the same way they do for TV.
https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle
TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.
For many years Netflix, which provides its own metrics, has been using a formula whereby they would count the number of viewers who had watched a show for at least two minutes and call it a view.
https://bit.ly/3cKmdy5 #tvrev #WeekInReview
The one where we look at why Netflix's new hours watched metrics make them look really good and why IMDbTV needs more love than just a new name.
We should have an industry-wide initiative focused on content transparency, just like the initiatives around identity, so TV and Connected TV can be bought in a consistent manner.
https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle
TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.
Google’s decision to delay cookie deprecation until 2022 is intended, at least in part, to provide the industry with more time with which to develop alternatives.
https://bit.ly/3w3UIIm #tvrev #ThoughtLeadersCircle
As cookies are set to disappear, a look at why CTV is the perfect substitute.
If it ends up confirmed that Comcast holds onto Hulu, it also frees the service up from the artificial shackles placed on it by Disney as it looked to avoid increasing its value too much before the sale.
https://bit.ly/3jYy0wF #tvrev #streaming #TV
If Comcast truly intends to keep its 33% stake in Hulu, the service suddenly becomes a much bigger priority for Disney.
The numbers suggest that consumers continue to embrace home consumption of movies, TV series and other video content, habits that appear to have become increasingly ingrained.
https://bit.ly/3kr3LPb #tvrev #streaming #TV
U.S. home-entertainment revenues set more records in the last quarter, led by a burgeoning streaming-video sector, according to trade group DEG. The overall jump of 9.5 percent came despite increasing access to alternate entertainment options as the pandemic’s strictures continued to ease.
So this week Netflix rolled out a new measurement platform that uses “total hours viewed” as its key metric, a metric that will also be subject to independent auditing.
https://bit.ly/3cKmdy5 #tvrev #WeekInReview
The one where we look at why Netflix's new hours watched metrics make them look really good and why IMDbTV needs more love than just a new name.
Given that most all their shows were 30 minutes or longer, many people felt they were counting a whole lot of people who tuned in briefly and then said “Nah!”
https://bit.ly/3cKmdy5 #tvrev #WeekInReview
The one where we look at why Netflix's new hours watched metrics make them look really good and why IMDbTV needs more love than just a new name.
Following last week’s news that Green Bay Packers quarterback Aaron Rodgers was dishonest about his COVID-19 vaccination status, backlash was swift.
https://bit.ly/2Yyaxec #tvrev #streaming #TV
Data shows that State Farm largely moved away from TV ads featuring Aaron Rodgers, but could the move wind up being short-lived?
Sports Business Journal ’s John Ourand indicates it’s likely that the new EPL deal is split between two entities, to increase the value of the deal.
https://bit.ly/3ofI2KV #tvrev #streaming #TV
The Premier League will the latest sports entity to get a major payday from U.S. media companies. What will it mean for the market overall?
First off, there’s something I’ve been unsuccessfully trying to beat into people’s heads for the past several years now: Yes, you personally do not know anyone who still has a pay TV subscription.
https://bit.ly/3C3vfQJ #tvrev #streaming #TV
The popularity of cable hit Yellowstone seems to have taken the industry, which has already written cable off for dead, by surprise. Alan Wolk explains why that happened.
“The ultimate vision is we want to operate a leading global streaming service, in pretty much every country in the world” Kelly Day said. “But it’s not quite as simple as flipping the switch and being in 188 countries.”
https://bit.ly/39wMzBK #tvrev #streaming #TV
It’s a big planet, with a lot of TV watchers. And getting as many of them a chance to watch Paramount Plus, Pluto, and now, SkyShowtime, is Kelly Day’s job as ViacomCBS’ president of international streaming services.
We asked our Thought Leaders Circle members for input on this, what issues it brought up and what some best practices might be for this bifurcated future.
https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle
TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.
So if you need to reach an audience like that at scale — especially to buy toys for the kiddies this time of year — the place to look for scale is definitely CTV, not linear.
https://bit.ly/3jNH0V9 #tvrev #ThoughtLeadersCircle
How advertisers can use CTV to improve the ways they target their customers this holiday season.
For Comcast, why divest yourself of an asset that’s only set to be MORE profitable in the coming years?
https://bit.ly/3jYy0wF #tvrev #streaming #TV
If Comcast truly intends to keep its 33% stake in Hulu, the service suddenly becomes a much bigger priority for Disney.
This past week, the industry stood up and took notice of the massive numbers put up by Paramount Network’s “Yellowstone”.
https://bit.ly/30BiU9s #tvrev #ThoughtLeadersCircle
TVREV Thought Leaders Circle members weigh in on the resilience of linear TV and the need to be able to buy across linear and CTV in the decade to come.
Ad pods and ad breaks are becoming critical opportunities for both upper funnel and performance marketers to capitalize on viewer attention.
https://bit.ly/3bsHRWZ #tvrev #ThoughtLeadersCircle
Marketers who embrace the promise of modernized contextual first-party video-level data--surfaced directly from publishers--will benefit from the ability to identify relevant ad environments that are more closely aligned to the "in-the-moment" interests of any audience.
Have you ever scrolled through Twitter or Facebook and come across a live stream of a sporting event? Or received a notification from a league or team announcing that one of their games is being streamed on Twitch or YouTube?
https://bit.ly/3cwYMIl #tvrev #streaming #TV #sports
StreamLayer COO Andrew Fleming explains how rightsholders are losing crucial customer relationships when utilizing social-focused platforms to engage fans.
Having clear content channels within Hulu for new movies, archive films, original shows and VOD makes it easier to navigate, while also being easier to sell ads against.
https://bit.ly/3jYy0wF #tvrev #streaming #TV
If Comcast truly intends to keep its 33% stake in Hulu, the service suddenly becomes a much bigger priority for Disney.
Those home-viewing habits continue even as, for instance, many live concerts and music festivals resumed during the quarter, and at least some high-profile films returned to mostly reopened big screens.
https://bit.ly/3kr3LPb #tvrev #streaming #TV
U.S. home-entertainment revenues set more records in the last quarter, led by a burgeoning streaming-video sector, according to trade group DEG. The overall jump of 9.5 percent came despite increasing access to alternate entertainment options as the pandemic’s strictures continued to ease.
Craig Berlingo, formerly Head of Product at Telaria, is joining MadHive at a critical juncture.
https://bit.ly/3HaUcgL #tvrev #streaming #TV
MadHive is ramping up its position in the new ad-tech landscape with the addition of Chief Product Officer Craig Berlingo, who helped drive over $300 million in annual revenue for Telaria.
Considering the EPL has its own lucrative domestic deal in the UK plus international rights deals around the country, the biggest takeaway here, perhaps, is just how strong the Premier League brand is.
https://bit.ly/3ofI2KV #tvrev #streaming #TV
The Premier League will the latest sports entity to get a major payday from U.S. media companies. What will it mean for the market overall?
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