Caleb M. Ulffers

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Caleb M. Ulffers Product | Brand | Culture (180k+ on IG)
Little Luxuries
3x 7 figure founder
[email protected]

09/29/2026

I want a cute ass French cafe on Rose Ave.

09/19/2026

Top 7 luxury PJs I would buy right now - but which ones should I pick?!







09/16/2026

I said what I said 😤 Diet Coke

09/15/2026

Love these Avocado mattresses

09/15/2026

Lawa Candles are some of the coolest candles I’ve come across.

Comment Candle and I’ll send you a link to my favs

09/10/2026

The $2,000 Apple iPhone Duo. Ridiculous. Let’s chat about it.

My first two thoughts with any product are: who is this for, and what does it do for them. Those two things should shape how you talk about a product. And they’re not talking about either.

It’s features over benefits, a long way from “1,000 songs in your pocket.”

A friend put it well: a product searching for a solution, not a problem that needed a product.

The one caveat: Apple has changed culture before. If AI makes phones and computers matter less, maybe a bigger, in-between, dual-screen device becomes the thing. I can’t see it yet. I’m willing to be wrong.

But right now I think their generational run as the best tech company in the world is over.

Let me know what you think in the comments.

09/10/2026

The $2,000 Apple iPhone Duo. Let’s chat about it.

My first two thoughts with any product are: who is this for, and what does it do for them. Those two things should shape how you talk about a product. And they’re not talking about either.

It’s features over benefits, a long way from “1,000 songs in your pocket.”

A friend put it well: a product searching for a solution, not a problem that needed a product.

The one caveat: Apple has changed culture before. If AI makes phones and computers matter less, maybe a bigger, in-between, dual-screen device becomes the thing. I can’t see it yet. I’m willing to be wrong.

But right now I think their generational run as the best tech company in the world is over.

Let me know what you think in the comments.

09/09/2026

The 5 tumblers I would buy right now
Comment TUMBLER to get a link to my faves.

Simple Modern
BruMate
Yeti
HydroJug
Frost Buddy

09/08/2026

There are three ways I typically work with brands right now.

If you’re interested in working with me email [email protected]

Address

Venice, CA

Website

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