Beyond the Trend Marketing

11/19/2025

🎄🍸It's Holiday Season in Florida, and we love it! Raise your vanilla-espresso martini high and join us in this episode of Coffee, Cocktails & Capitalism, as we sit down with Tony Schnur, founder of Elite Christmas Lighting to talk about how he built one of South Florida’s leading holiday lighting companies from the ground up.

You'll see his work this year at McKee Botanical Garden this year at their holiday Jungle Lights show- go get tickets!

This episode's cocktails provided by: Keaton Mank from 21st Amendment - thank you, they were delicious! 😊🙏 21st Amendment Distillery

🎅🌴Tony shares his journey as a self-made entrepreneur, the lessons he’s learned running a seasonal business at scale, and his advice for anyone looking to grow, innovate, and turn their passion into a thriving company.

🎄🍸It's Holiday Season in Florida, and we love it! Raise your vanilla-espresso martini high and join us in this episode of Coffee, Cocktails & Capitalism, a...

11/19/2025

From the Patio to Polo - Welcome back to Coffee Cocktails and Capitalism!

In this conversation, we’re joined by Bill Brown, (and a Special Guest), a visionary restaurateur whose path in hospitality has taken him from humble beginnings to creating one of Vero Beach’s favorite fine-dining destinations: Polo Steak & Sea.

Bill shares how his journey in hospitality started with The Patio, the lessons he’s learned along the way, and how he continues to evolve the dining experience with Polo — where every detail, from the aged steaks to the curated cocktails, is about creating connection, flavor, and community.

In this conversation, we talk about:
- Starting small and building something meaningful
- The art (and heart) of great hospitality
-What it takes to keep reinventing yourself in business
-Why Polo Steak & Sea has become a go-to spot for locals and visitors alike

🎧 Watch. Sip. Get inspired.
Grab your beverage of choice and join us for a conversation that celebrates good business and even better company.

📍 Visit Polo Steak & Sea
Located right on Ocean Drive in Vero Beach, Polo Steak & Sea is known for its warm, coastal-elegant vibe — where you’ll find prime steaks, fresh seafood, sushi, and handcrafted cocktails that are as beautiful as they are delicious. It’s the perfect spot to unwind, celebrate, or just treat yourself.
👉 polosteakandsea.com

From the Patio to Polo - Welcome back to Coffee Cocktails and Capitalism!In this conversation, we’re joined by Bill Brown, (and a Special Guest), a visionary...

10/24/2025

🎃😂When you tell you banker you need them to embrace pumpkin spice season - and they deliver!

We mentioned to our friends at Marine Bank that it would be fun to have some fall flavors on the coffee bar, and today we received a personal text saying "we have pumpkin spice just for you!"

Just another reason to bank local and know your bankers. Thanks for being such a good sport with your needy - and coffee addicted - clients Melissa. 😉☕️🧡

09/30/2025

🏦🍸 Great conversation with Richard Giessert, a Vero Beach success story whose career in community lending has helped fuel growth for businesses and entrepreneurs for 20 years.

Beyond his work as a Commercial Loan Officer with Marine Bank, Richard gives an incredible amount of time back to the community.

He serves on several boards, supports nonprofits, and shows up for nearly every major charity initiative, from Dancing with the Vero Stars to the Indian River Chamber of Commerce, Rotary, and more.

In this episode, we sit down to discuss his favorite local spots and stories, and his perspective on what makes Vero thrive, and on a lighter note, “only in Florida things”. 😄🐊

Tune in for a conversation that blends business, community, and a little fun—served with a great cocktail courtesy of our guest bartender, Mike Reyez! Find him at Curfew, The Grove, and other great Downtown Vero establishments.

🎬😊 Watch the full podcast link in comments!

Contact Richard about commercial lending opportunities at Marine Bank

🏦🍸 A great conversation with Richard Giessert, a Vero Beach success story whose career in community lending has helped fuel growth for businesses and entre...

09/04/2025

🤔🏨Have you ever wondered if you could sell your business? Does it seem beyond your reach? Have you ever wondered if maybe you should just buy a business rather than build your own? Daniel Talbott is exactly the person to help answer those questions - because he has lived them himself!

☕😊 Grab your coffee, and learn how Daniel grew up in a family bail-bonds business here in Vero, learned some hard business lessons, then went and worked as part of the high-flying start-up culture in California with the big dogs... and eventually moved his family back to Vero - and started another business!

Now, he and his team at RightExit help other entrepreneurs set their businesses up for a successful sale or to purchase the best business for them. It's a fascinating journey, one we can all learn something from.

🤔🏨Have you ever wondered if you could sell your business? Does it seem beyond your reach? Have you ever wondered if maybe you should just buy a business ra...

08/21/2025

Proud to be a partner that helps make these "living room conversations" possible.

Thank you Bearbel, Irina, Johnathan and for making a space for our civic leaders and community to have open and honest conversations about what matters most in IRC.

Well done tonight Mr. Mayor and Monty.

08/06/2025

🌙 🏢 Last night, we had the pleasure of attending the IRC Chamber of Commerce event introducing the new head of Economic Development, Mark Litten. It was a fantastic evening connecting with fellow business and community leaders, including Marine Bank Commercial VP, Richard Giessert and Cheryl Sangbush, Luxury Realtor at Douglas Elliman.

🏗 🌴 We're excited about the future of Indian River County and look forward to working collaboratively—through both Beyond The Trend and the organization—to explore new ways to uplift and revitalize our local economy.

07/27/2025

🥃🎙️In this episode, we sit down with Jordan Lulich, attorney and partner at Lulich & Attorneys, to talk about his law firm, their ethos, and how the right legal help at the right time can help protect your future—from buying your first home to planning your estate.

WATCH full episode, link in comments -

👩‍⚖️ Rooted in the values passed down by his father, Jordan shares how he and his firm serve the community with integrity, knowledge, and heart. Whether it’s real estate, wills and trusts, or major life transitions, Lulich & Attorneys is here to help you build and safeguard your legacy.

Host Morgen Reynolds talks with Jordan about dealing with hard questions, to lighter moments with silly commercials and fun runs. Jordan is a great guest, friend, and community member.

➡️Visit Lulich & Attorneys online.
Attend one of their upcoming events or seminars, and get connected.

👩‍⚖️🥃🎙️In this episode, we sit down with Jordan Lulich, attorney and partner at Lulich & Attorneys, to talk about his law firm, their ethos, and how the r...

07/25/2025

🥳Super proud to work with these guys! Great people with a great vision and great work ethic. The best is yet to come! 🥂

🎉 Everyone - we have big news! After much anticipation, our new sign is finally up!

We are so thankful for this community's support as we have been slowing evolving since buying this business, as well as the Painted Frog back in January. 🙏☺️

We have loved getting to know our regulars, making new friends, and sharing great wine and fun nights with all of you!

🍷💻 Now that we are even easier to find, tell your friends to come stop by for a little lunch, bring a lap-top and work for awhile, (we have lots of outlets and great internet), or try some new wines at happy hour.

🥂Cheers to what's to come!