08/27/2024
The first audio AD ever run was in 1922 it was a 15-minute real estate ad, and ever since... Audio ad placement is at the top of most Fortune 500 companies' budget.
With the automatic trust it builds the radio is being replaced with Digital streaming services, like Spotify, Iheart radio, Pandora, and podcasts.
We've found that the conversion and click-through rate with digital audio is 4X higher than Facebook and Instagram ads.
Why is that?
Because anyone can run an AD on Facebook only licensed and legitimate businesses can operate on the radio..
Pure and simple it's effective