07/30/2021
In the summer of 2016, IE Studios was approached with a need for a series of videos promoting a new campaign collaboration between Subway and the American Heart Association.
Crews collected footage from the streets of Atlanta, Seattle, and Austin, TX asking people whether they were or . The campaign launched September 23, 2016 on the American Heart Association Youtube channel presented by Subway.
IE Studios was the production crew chosen in Atlanta, and we were asked to walk around the city with a bag of fresh fruits and vegetables just purchased from a grocery store. We were supposed to ask random people from different demographics to 1) hold the fruits and vegetables in their hand and 2) answer fun questions like “If you were a fruit or a vegetable, what would you be?” and “What’s Atlanta’s Veggie Scene?”
Justin Roy (our interviewer) walked the streets of Virginia Highland, Peachtree St, around Centennial Olympic Park, and inside Piedmont Park on August 31, 2016 as Charles Georgi (Director/Cameraman) followed close behind.
We had a lot of fun with these shoots. It was the end of August so the temperature was up there, but we thought it was cool to meet these random strangers. Most everyone we talked to were friendly and genuinely nice people.
In Virginia Highland, for instance, the very first person we interviewed was an obviously bright, attractive young woman who was probably on her way somewhere important. Instead of brushing us off (a guy with over=ear headphones on and another guy with a camera), she stopped and smiled and agreed to answer our “fruits and vegetables questions” on camera. She was awesome!
We actually found quite a few people at these various locations around Atlanta who were willing to stop and hold our fruits and vegetables. It was kind of surprising because we totally expected most people to reject us.