The Reel Sarah

The Reel Sarah I coach entrepreneurs to build community around their brand with short form video. Passed 2 municipal levies with social media. Queen of reels.
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I'll help you film the best videos of your career-teleprompter, coaching, film, edit, lights.

Myths I hear from business owners who haven't figured out how to post consistently.-I need a ring light.- I need to be a...
09/10/2026

Myths I hear from business owners who haven't figured out how to post consistently.

-I need a ring light.
- I need to be a master editor.
- I need special apps.
- I need hours I don't have.
- I'm not creative enough.

When I first started on my social media journey, I thought as long as I get really good at editing, or nail the perfect transition, I’ll go viral and be a major success.

Editing definitely helps, and transitions retain attention, but that is definitely not enough to grow an online community.

We need your personality, your story, your perspectives and hot takes. Any good content creator didn’t just start off being an excellent storyteller. They started by researching what already was performing well, and putting their own spin on that style of content.
Before you focus too much on video editing, learn the skill of content research.

This is the first thing that content creators learn to start building momentum and confidence. Because confidence is actually built from action, not from waiting and researching and procrastinating.

I took the skill of content research and broke it into a framework with lessons under 10 minutes, so you can get right to the part where you know what to post without a lot of thinking.

You can learn more here.
https://f.mtr.cool/c5jiiqkmz6

09/09/2026

One part BTS, two parts telling you what types of shots to get next time you’re filming an event.

Just a day in the life of a mom and entrepreneur.

One of my clients is a fire district and over the summer, I recorded video of one of their medics at the drag races.

The events are different, but the process is always the same.

1) Start with the interview first. This usually flows like a natural conversation. Usually something they say invites the question, “tell me more about that,” and then we get so much goodness from one five-minute interview.

2) Then the interview subject is free to roam about the cabin and I get to walk the premises looking for video footage that supports the story. And I always get a little extra to cover up the “uhhhs” and filler words.

The important shot is the establishing shot.
(Next time you watch a movie, notice that it almost never opens with a close-up.) The viewer has to know where we are first before we tell the rest of the story.

Tell me in the comments if you’d like to see the final edit.

09/04/2026

Raise your hand if you also struggle to delegate.

That's been the mountain to climb this week. I have an assistant. He's amazing, and he's ready for more work. And still, I've been avoiding handing him tasks.

The bottleneck isn't him. It's me, and my stubborn lone-wolf mentality.

Scaling and growing a team is a natural part of most entrepreneurs' journeys, and I simply can't avoid it any longer. So here's the plan I'm holding myself to:
First, track all my tasks so I can actually see them.
Second, learn what I can hand off to AI. Lots of Claude CoWork tutorials recently.
Third, pass the human-centered tasks to my assistant.
And finally, commit to weekly check-ins to keep us both accountable.

The hardest part of scaling is finding good people (done) and building systems and accountability structures that support what you're building (working).

Wish me luck. And if you have any tips, please put them in the comments.

A lot of people complain about algorithm shifts but lately these changes bring big opportunities to smaller creators. Ca...
09/03/2026

A lot of people complain about algorithm shifts but lately these changes bring big opportunities to smaller creators.

Carousels, those swipeable slideshow posts, have been reclassified and are now prioritized by the algorithm...especially when you add music.

Before you get frustrated about changing what you're doing on Instagram, this is actually really good because of who carousels reach.

Carousels let you go deeper on a topic. That makes them perfect for the person who already knows you, has been curious about working together, but hasn't quite pulled the trigger yet. They're problem-aware and deciding how to solve it.

When you share longer-form, more in-depth content, you're building trust and demonstrating your expertise. You're quietly walking that person closer to working with you.

And while I'm definitely guilty of taking 2 hours to build a carousel post in Canva, I found a really good way to create them much faster.
I talk into my notes app! Two minutes of talking, captured after an idea drops into my head, is paired with a recent photo from my camera roll and turned into a carousel. Yes, it takes time, but this is your marketing strategy we're talking about. It's time well spent.

So if you've been posting only short, snappy content, consider this your nudge to go deeper on the topics you know best. The people on the fence are watching.

09/01/2026

A lot of people worry about their follower count but there are many more important things to focus on if you're building an online community.
Hopefully, that's a relief if you're watching that number crawl up slowly, or not at all.

For over a year, the platforms have been shifting away from follower-based reach and toward interest and keywords. That means that the bots and the algorithms are scanning your content, the words you say on camera, and the words you type in the caption, to know who to send your content to.

It's all about the keywords. And before you overthink it, these are the words you naturally say when you're talking about what you do. If you're a winery in the Walla Walla Valley, you'll probably end up dropping words into your conversation naturally, like, "Walla Walla" or "winery" or "merlot." The people searching for Walla Walla Merlot will find you. Sure, they might not follow you, but if they watch your video til the end and give it a heart, the algorithm will send more to them. Followers are not closely linked to revenue but awareness is!

That's keywords, explained simply. It means you don't need a huge audience to reach the right people. You just need to use the words your customers are already searching for, and you have a way to move traffic from your profiles to your email list or data base. THAT's the number that is more closely linked to revenue.

Focus more on telling your story using the words your people are looking for.

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Wednesday 9am - 5pm
Thursday 9am - 5pm
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