The Reel Sarah

02/19/2025

> We are redefining social media by bringing authenticity, heart, and deep emotional resonance into a space often dominated by trends and superficiality. Our agency exists to help businesses step into their spotlight with confidence—blending social media strategy, visibility coaching, and PR to create a presence that feels as good as it looks.

We believe people crave realness now more than ever. That’s why we operate with high emotional acuity, listening with our hearts and guiding our clients to build trust on a nervous-system level. Our work isn’t just about content; it’s about connection. We create a positive corner of the internet—one that feels safe, inspiring, and deeply human.

As we grow, our vision expands beyond social media management into a full-scale PR agency that models creative, positive thinking in every interaction. We lead with curiosity, blending strategy with soul, and fostering a company culture that embraces innovation, personal alignment, and meaningful impact. In everything we do, we aim to inspire joy, confidence, and a deeper sense of purpose—helping brands and individuals show up in full color and give back in ways that feel truly meaningful.

If you'd like to join us in our vision, visit the website, follow on social or apply to work together.

We're glad you're here!

www.thereelsarah.com

02/17/2025

Is your social media presence generating leads?

Likes and comments don’t pay the bills, and your posts aren’t converting into real customers. Without a clear strategy, it’s like casting a net with holes—opportunities slip away before you can reel them in.

Posting whenever you ‘have time’ sends the wrong message to your audience about your professionalism and brand. Inconsistency breeds mistrust, and potential customers will look for someone more reliable.

If you're ready to skip to the part where you're posting consistently, professionally and actually growing your business, let's schedule a call.

Hello! It's Sarah, your Social Media Strategist! Filling out this form really helps me prepare for our time together. When you finish filling this out, you will be prompted to schedule a 60-minute call. I can't wait to see you grow!

02/13/2025

What would it feel like if you rolled out an elevated social media strategy that is professional, organized, and actually brings in customers who are excited to work with you?

Just *feel* that for a minute.

If you've got big goals for your social media, but a beginner budget, I created The Social Media Playbook, a fillable download that takes you through the seven steps to building your professional social media from the ground up.

Go at your own pace and implement as you go.

You deserve to own your spotlight!

https://www.thereelsarah.com/playbook

02/12/2025

As I take The Reel Sarah from a one-woman show to an agency, I've refined the mission statement. Here it is:

We help businesses step into their spotlight with confidence, crafting social media strategies that feel authentic, aligned, and effortless. By blending strategy with soul, we remove the overwhelm, so our clients can own their message, build trust, and attract the right people—without force, without pretense, just pure, magnetic presence. Our work empowers brands to embody their message, amplify their impact, and create a lasting presence that feels as good as it looks.

02/11/2025

I see your brilliance—let’s make sure your audience does too. If you resonate with any of these, let's schedule a free call.

1. We want to consistently attract the right customers.
2. We need to save time and still have a strong online presence.
3. We want our brand to stand out and be memorable.
4. We want someone who understands our business and can make social media easy.
5. We need someone who respects our expertise and can amplify it on social media.

Let's talk.
https://forms.gle/r9kXHpCGG5KGvRkY8

02/10/2025

On February 12, my story is getting published along with 24 other stories in Believe Beyond. Every single story in the book is meant to inspire, give hope, and empower its readers. We know you will find yourself in at least one of these stories.

Our hope is to get this book into as many hands as possible, so we can inspire and encourage women to step into their power and truly ignite the life they know they were meant for.

It would mean the world if you could support us in sharing the stories so that the people who need them, find them.

Please comment below and let me know if you are able and willing to share and send out the link on launch date, on any social media platform or even in email.

We will be forever grateful.

Here are my incredible co-authors, make sure to go follow them! Congratulations, ladies!

Kathleen McCray
Raida Abdul Salam Abu-Issa
Dr. Ericha Scott
Kimberly Riddle
Eleni Yiambilis
Dr. Lucerne Beal

Sylvia Morrison
Ada Jenness Keller
Kelly Kinney
Nora Rose Mogielsko
Karen Smithshepard Candice Shephard
Tiffany Star
Barbara Lanz
Viktoriya Legkun
Erin McCahill
Jessica Skopthe.wine.life MiShawn Williams
Dr. Shanea Clancy
Anne Tyler

02/10/2025

Business owners usually tell me one of these when they're venting about social media.

1. Our content feels stale and doesn’t stand out.
Generic posts with no personality or strategy are a fast track to being ignored by your audience. If you’re not capturing attention within seconds, your competitors will.

2. Social media is a time-sucking black hole.
You’re already running a business—who has time to research hashtags, film videos, and write captions that might not even work? Without a solid strategy, you’re spinning your wheels and losing valuable time that could be spent growing your bottom line.

3. I’m overwhelmed by trends and algorithms.
Every week there’s a new platform update or viral trend, and keeping up feels like a full-time job. Falling behind means losing relevance, and eventually, your audience stops listening.


If you're ready to skip to the part where you're posting consistently, professionally and actually growing your business, let's schedule a call.

https://forms.gle/r9kXHpCGG5KGvRkY8

02/05/2025

Wanted to highlight my amazing co-authors for the Believe Beyond Book! So many incredible stories!

Kathleen is a retired engineer. She has a bachelor’s in electrical engineering technology, an MBA, and a master’s in organizational leadership. Kathleen also holds a certificate in Positive Psychology. She has been studying abuse and addiction for several decades. She is an author, trainer, and public speaker. Her latest book, Diversity, Equity, and Inclusion (DEI) in the Workplace, is an introductory book on the DEI dilemma, with the aim of demystifying the DEI concepts.
Kathleen’s experiences of abuse and recovery have led her to understand that there is indeed a solution to every problem.

An entrepreneur at heart, Raida has successfully launched projects in entertainment, the arts, and food and beverage after leaving her family business. She is a Barrett Values and Jack Canfield Success Principles Certified Trainer, a growth mindset coach and artist. Raida’s mission is to empower others to manage emotions, diffuse triggers, and unlock their full potential through coaching, transformative retreats and art.

Life ends when you stop dreaming!
Hope ends when you stop believing!
Love ends when you stop caring!

Keep an eye out for book details! It’s coming soon!

01/21/2025

Care for a little BTS of prepping for my first huge virtual summit as a speaker?
My publisher is organizing a virtual summit and it started TODAY!

(If you missed that bit, I am a contributing author for a book called Believe Beyond in which many women write a chapter about a challenging circumstance they have overcome.)

I had the option to prepare a keynote or be interviewed. I opted for the interview because then the conversation is controlled by the person who has more PR experience than me.

I am SO grateful for this opportunity to connect with fellow speakers, share our passion for making a positive impact and catapult myself into my long-time dream of being a speaker.

I’d like to invite you to this Summit, it’s free. And if you feel so inclined to share it, it would mean so much to me. Let me know how I can support you!

Hoping the start of your year is full of quality connections and work that makes your heart sing!

Here’s the link to join: https://webinar.katebutlerbooks.com/summit2025

01/20/2025

If you missed my last post, I’m speaking at a virtual summit on TOMORROW January 21!

Join me at The Your Story Matters Global Speaker's Summit. I'm being interviewed by my publisher and even Jack Canfield of Chicken Soup from the Soul will be there. He recently announced his retirement so I am even more grateful to have this opportunity.

There will be so many incredible speakers sharing their stories and challenging you to make a difference in your world!
Here’s the link to join. It would mean so much if you could share the info for this free event!

https://webinar.katebutlerbooks.com/summit2025

01/19/2025

For me, it’s CapCut being gone that makes me feel shock and worry. I used that EVERY DAY!

Thank you for showing us how to get our drafts back. I’m going to try now.

I hope this is helpful.

01/19/2025

If you missed my last post, I’m speaking at a virtual summit on Tuesday, January 21!
Join me at The Your Story Matters Global Speaker's Summit. There will be so many incredible speakers sharing their stories and challenging you to make a difference in your world!

Here’s the link to join:
https://webinar.katebutlerbooks.com/summit2025

12/31/2024

Does anyone else reflect on their year and immediately feel down for not doing enough?

So happy I took the time to reflect on this year because it made me remember all the ways in which I grew. (It was so tempting not to say, “All I accomplished.” Where are my overachieving recovering people pleasers?)

I wish I would have shared more about my internal journeys, though. I shared a lot of content creation tips but I think it would have felt better to share about my internal shifts as well. The more we share, the more we connect.

✨I constantly journal and work on my abundance and money mindset ( Money Bootcamp is there for me year after year.) I realized I operate from a position of trying to prove how smart and professional I am. Not the vibe.

I also blossomed substantially in my romantic life. I’ve stayed single but realized the value I bring. I can provide the depth of connection that makes people feel seen on a soul level. I also realized I’ve been q***r this whole time. I’ve explored the world of k*nk, which isn’t dark at all but full of some of the most respectful, communicative people I’ve ever met. And reading the book “Ethical Slut” was life-changing.

I went to Costa Rica and met one of my role models . I literally cried at how good this experience was. Integrating my dream life into my regular life! It’s safe for life to be this good.

For half the year, I was wrapped up in a custody battle, which was a huge trigger for me. I consulted my therapist, tarot, and mediation looking for answers. I feel like it went well, and I even got the greenlight to get Camille a passport!

I signed up for a book deal with lots of opportunity for publicity and a ton of marketing resources and support!

I am motivated to live my life from the perspective of the CEO version of myself. I’m obsessed with hiring a mentor because the biggest determining factor of wealth is proximity - I want to work with entrepreneurs with big goals, like $25,000 per month sales goals.

I am writing a blog post going into depth about each of these facets. It’ll be up this afternoon on my website.

Thank you for being here!

Happy New Year 🎊 ✨🪩💖🌈✈️

12/05/2024

You see your competitors and other local businesses on social media and you wish you could grow a following, increase brand awareness and generate leads but it just doesn't seem possible for you.

This immersive, all-day workshop is designed for business owners, agency leaders, and marketing teams, looking to use social media to grow without draining their time or resources.

There will be breaks and work time built in so you:
don’t get overwhelmed with information overload,
implement what you’ve learned while it’s fresh,
ask questions and get immediate support.
come to the Social Elite Masterclass.

Friday, December 6th, 2024
10:00am-4:00pm
The Studio, 2417 West Kennewick Ave, Suite B, Kennewick, WA

Claim your seat!
https://www.thereelsarah.com/socialelite

12/03/2024

I get questions almost daily in the form of messages, comments and just in-person interactions. As soon as I say I’m a social media coach, people start explaining why they can’t be consistent even though they know they need to, as if I’m judging them for not being pro-level producers.

Not everyone can drop their careers, spend thousands of dollars and countless hours in education to learn a new skill while running their own life.

I’m lucky I was able to do all that.

The reason I love social media so much is it feels like it levels the playing field. A Midwest mom can grow a following just as easy, if not easier, then a fortune 500 company.

I used to call myself an old man when it comes to tech. I was proud that I was the last of my friends to get an iPhone. But I also can attest to the benefit that comes from embracing tech and the scary good stuff it brings, like social media.

I’m the last person who will judge you for your content creation skills or lack thereof. When you’re ready to embrace the new wave of marketing for small businesses, I’ll be here.

11/22/2024

We weren’t taught how to interact and build trust with the amazing people on the other side of the screen.

We’re just getting our bearings on the rules of engagement in person, eye contact, asking open-ended questions about their life, looking for similarities,

but many of us don’t understand the rules of interacting with others in the digital space.

You spend the most time and money *finding* the people for whom your service is designed and *showing* them you understand them, you will provide what you say you will and they’ll have an enjoyable experience in the process.

Once they trust you, by all means DON’T start that cycle over again!

That’s why McDonalds reels you in with low-hanging fruit…like the dollar menu. Then once you’re in line, they offer you more and more.

Once you have people who know, like and trust you, keep the momentum going by giving them some free value in exchange for their contact information (email).

This free value is your lead magnet it’s incredibly important in this process.

Once you have their email address, a treasure, keep them fed, nurtured, inspired and entertained with your emails. Take care of them.

If they have bought from you in the past, they are likely to buy from you again. They may even tell their friends and family about you and bring you new customers.

This is how you find, interact with, and build relationships with your dream clients on social media.

Yes, there is strategy but it has to come from a place of authenticity. It has to be motivated by your desire to serve and be a resource because everyone is TIRED of being sold to and they can smell a salesperson from a mile away.