
05/28/2024
With more young people taking part in the polls, Snap could be a key connector.
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The background of founder Cole Massey from childhood to now!
And so the story goes… a pr***en boy growing up in a neighborhood that some would call "the ghetto" started a lemonade stand on the brick wall in his backyard after noticing the construction workers behind his house NEEDED some ice-cold drinks. This small idea sparked what would be Cole Massey's first business venture.
By the time Cole graduated high school, he had started a skateboard clothing company with merely a clothing iron and an ink press, as well as a snowboard tuning shop with the use of his dad’s knife-making machines. He went on to manage one of the largest skateboard/snowboard shops in Arizona, where he began booking music with VEECO Productions (a record label owned by Volcom clothing).
Less than five years later, Cole Massey had launched one of the largest nightlife promotion companies in the Valley of the Sun, which in turn helped him to open one of Arizona's premier restaurants and music venues. Establishing the largest Urban Art Gallery in the state and gathering huge crowds downtown weekly, Cole’s venue caught the attention of officials from the City of Phoenix, who asked him to help bring a younger and more nightlife-relevant crowd to the Downtown Phoenix area.