09/01/2026
This documentary traces six decades of comic book retail through the people who built it, from the distributor who invented the direct market to the sales manager who got comics out of cigar boxes and onto proper shelves.
Shopping for Superman, directed by Wes Eastin, is an unabashed love letter to comic shops and the community around them, following the industry from its 1970s boom through the reality of roughly 2,500 stores operating today, down from around 10,000 in the 1990s.
Ideal for courses and programming in:
✔️ Art, commercial illustration & graphic novels
✔️ Publishing, bookselling & business economics
✔️ Literature history & the formats of reading
✔️ Popular culture & community programming
⭐⭐⭐⭐.5 Highly Recommended — Video Librarian
Comic books and graphic novels are an often-cited example of a perfect marriage of art and story, and the origins of the stores that sell them are explored in Wes Eastin’s Shopping for Superman.