Creare Creative Solutions

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Creare Creative Solutions

Helping beautypreneurs build a profitable business through our solid & strong branding solutions.

11/23/2021

Haaad fun with this brand identity revamp! 🌹🌿

Esha CG is a natural skincare brand that provides customized solutions based on the needs of its customers. After three years of operation, the owner decides it's time to rebrand the business.

The challenge was that the brand's presence was not optimized, and it was evident that the brand identity and image were not closely aligned.

So the business owner aspires to have a brand identity that best reflects the brand. After gathering insights and clarity about where the brand is now and where it wants to go, we designed a strategic approach to build the brand's identity.

We begin by developing (Phase 1) its internal brand and determining its core substance. Then we moved on to designing the identity (Phase 2). Since the owner wanted to incorporate a flower over the letter "E", we come up with a "rose" to symbolize the brand's passion and drive to take care of the individual's skin and beauty. A small letter "e" is also seen within the rose to signify that the brand also helps you build confidence from within.

Finally, following approval, the brand takes a step forward by introducing its new and improved visual experiences.

11/22/2021

MJAY Organic Skincare is a small business that specializes in natural and handmade beauty products. By employing natural and organic skincare products, the brand hoped to reach and assist people of all backgrounds in restoring their skin and reclaiming their confidence.⁣⁣
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The brand had no solid foundation to begin with, thus expressing the brand's presence in visual and sensory experiences was a problem. The founder shared her aims and vision during the clarity session, emphasizing the need of imprinting "happy, confident, yet luxurious vibes" whenever audiences interact with her brand.⁣⁣
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We started by establishing and building the foundation of the internal branding. Then we start working on the visuals.⁣⁣
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We wanted to build a submark that incorporated both the owner's and her mother's initial letters because the brand name is devoted to her late mother. As a result, the end stroke of letter "M" is linked to the letter "J." The logo colors and font system were also carefully chosen to reflect the personality of the company.⁣⁣
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The brand now has a strong basis and clarity. The images are able to convey the brand's most valuable quality: authenticity.⁣⁣
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What are your thoughts about the brand? ✨⁣⁣
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09/28/2021

Taking you behind the scene of the logo creation!⁣
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What you see is more than what meets the eye. This emblem was born out of a vision 'to create an insignia that's deeply rooted in our core values.'⁣
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Fun Fact: Our logo emblem represents the unification of spelled out letters of "creare". ⁣
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We aim to deliver a simple yet meaningful logo to make Creare, "a recognizable branding solution provider".⁣

09/27/2021

'Ello thereeeee!⁣
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I think it's about time I re-introduce who's behind this digital brainchild, Creare Creative Solutions.⁣
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I'm Aria, your Brand Strategist and Designer! 👋 I've been journeying in the entrepreneur world for more than a year now. ⁣
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Also, here's some weird facts about me!⁣
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🍒 I have many names! I have different names for different phases of my life. (weird, right? haha!) Ex: I was nicknamed "Nom" back in junior high school (my friends still calls me this). "Peach" when I was a kid (what my relatives calls me). And, "Aria" when I started freelancing.
🍒 My real name is Arianne Ana Maria ⁣
🍒 I love the smell of pentel pen, gasoline, lit-up matches, and wall paints.⁣
🍒 I used to be pretty flexible. I can put both of my feet behind my neck!⁣ lol
🍒 I only eat the crispy part of the chicken- the SKIN!⁣
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I could tell you moreeee but you might get weirded out! Hahaha⁣
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How about you?⁣
Drop one quick weird fact bout chu!⁣
(Hopeful I'm not the only one 🤣🤣)

09/03/2021

COLORS

can make or break your brand. They must complement each other and express your personality. For instance, blue doesn't portray a passionate personality nor does yellow give off a serious vibe.

Creare’s brand color palette is thoughtfully composed using shades that show what we stand for. We are a fun, passionate, exceptional, and creative brand.

We would like to know more about you! Tell us about yourself in colors. Game!

09/02/2021

Every great brand builds itself on a firm sense of purpose and value expressed in a concise message that states:

• why the brand matters
• what it stands for; and
• how it’s different from the competition

The core message directs a brand’s marketing statements and multimedia representations. It sums up the value a brand can give to improve the lives of the people it serves.

Your brand’s core message should be:

• Specific to what you offer that’s different from the rest
• Simple, straightforward, and compelling
• Realistically optimistic (your aspirations should be achievable and supported by calculated actions)
• Relevant and interesting to your target audience
• Resonates with your target audience

What does your brand’s core message say?

09/01/2021

If you think that branding is only for big businesses with big markets, you’re mistaken. Branding is about telling people (no matter how few) who you are and what value you bring. ⁣
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Branding doesn’t care for size; it’s meant to show how you can make people’s lives better. Knowing your brand is knowing why you do what you do and why your employees should find their jobs meaningful.⁣
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BRANDING MATTERS to your small business because:⁣
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(1) Branding delivers a consistent message about you that⁣
(2) Generates trust and emotional connection with customers which⁣
(3) Motivates them to purchase and build loyalty.⁣
(4) Branding creates a unique identity that⁣
(5) Increases employee morale and motivation.⁣
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Tell us about your brand. Comment below!

08/31/2021

Ever heard of brand board but have no idea what it is?

A brand board is a one-page visual with all your brand elements, from your main logo to your color palette. It’s a quick reference guide to your brand’s visuals.

It is mainly used for design consistency across a brand’s visuals like web design, social media graphics, e-books etc. It helps business owners stay on track.

So, use a Brand Board for design consistency.

Do you need help in putting pieces of your brand together? Would love to help you out! Slide in our DM 💛

08/30/2021

What I love about branding is....

choosing the colors! No kidding! I used to have two brands just so I could use two different color palettes. (Forgive me, I was a newbie then) 😂🤣

I meaaaan, there are millions of colors out there with different hues and shades but we only get to choose few!? Haha!

I find it sooo funnnnn to choose!

Just like this brand I get to work at. The Founder, Julie, is a close workmate of mine when I was in the corporate world.

Now, she does freelance business as a copywriter. (Yay!)

I really love the colors for her brand - if Julie will turn into colors..

THIS WILL BE HER! 💛

I find her smart, grounded, conservative and reserve with a touch of insightfulness. Aside from that, she is also rational and competent.

And soooo, this color palette was born. 🤩🥳🥳

How about you, if you were a color what would you be?

08/26/2021

FACT OR MYTH? 👀⁣
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Contrary to what most small businesses perceive branding as not necessary,⁣
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it in fact, does help with revenue growth.⁣
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Yup. 𝘞𝘦𝘭𝘭, 𝘩𝘰𝘸 𝘴𝘰?⁣
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It’s the value of trust.⁣
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𝘏𝘰𝘸 𝘥𝘰𝘦𝘴 𝘪𝘵 𝘣𝘶𝘪𝘭𝘥 𝘶𝘱 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘰𝘶𝘨𝘩?⁣
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Through upholding your brand reputation by consistent messaging, identity, behavior and story.⁣
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If done right and effectively, this brings:⁣
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✔ a solid foundation⁣ and
✔ an increase in customer retention⁣
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This is why without branding, you can't create brand loyalty.⁣
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𝘏𝘰𝘸 𝘥𝘰𝘦𝘴 𝘣𝘳𝘢𝘯𝘥 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘩𝘦𝘭𝘱?⁣
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Brand loyalty touches the revenue line because customers identify with your brand on a personal level.⁣
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Take it like pricing isn't a big of a factor for them as they already trust your brand.⁣
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They know your products will meet their expectations.⁣
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𝘉𝘰𝘵𝘵𝘰𝘮𝘭𝘪𝘯𝘦?⁣
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Branding helps provide higher ROI through built up trust and brand loyalty.⁣
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Comment down "Branding FTW" if you agree.⁣

08/18/2021

Competition in the beauty industry is fierce and it's becoming harder to stand out as a new player.⁣
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So how can your beauty business stand out amongst the crowd? 🤔⁣
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It's BRANDING done right.⁣
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To totally succeed in today's competitive beauty market, it's only essential to develop a solid branding strategy for your beauty brand.⁣
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Now you're left with the question "HOW?" ⁣
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Now, swipe right.⁣
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🔔🔔🔔⁣
Turn on notification to get notified for PART II⁣

Address

1749 Buchanan St NE
Washington D.C., DC
20017

Website

https://crearecreative.com/

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ABOUT US

To be the go-to provider of branding services to beauty/cosmetic product owners that seek to establish defined and visible digital footprints for their brand.

To create on-trend, engaging, and relevant graphic and written content to help our clients express their brand and leave digital impressions that cannot be ignored by their market.

OUR COLORS & WHAT THEY STAND FOR:

Blue Sapphire - Blue is a symbol of royalty, faithfulness, and sincerity. This color represents our commitment to our craft as a means of moving brands forward.