Washingtonian Custom Media is a full-service custom publisher powered by award-winning creative story
Our capabilities range from creating custom-designed magazines to designing stunning websites, and everything in-between. Through our proven three-step collaborative process – strategy | content | design – we help clients create and convey messages that don’t just add to the din, but instead, truly resonate across target audiences and yield results. The way we do that is through the power of a great story – Yours.
Check out our recent partnership with CSBS and the process behind our production of their annual report: https://washingtoniancustommedia.com/case-study-annual-report/
The Client Conference of State Bank Supervisors (CSBS) Publication Annual Report The Task The Conference of State Bank Supervisors (CSBS) is the national organization of state banking and financial regulators that educates and informs policy makers, consumers and other stakeholders about issues affe...
For DC-locals and national executives alike, check out the top 12 to kick start your day and your :
In the ever-changing world of content marketing, it can feel hard to keep up with evolving trends and tools. New platforms, tactics, and analytics pop up every day. What should you be measuring? Where is your audience moving next? We’ve compiled the best newsletters to help you answer these questi...
Get set up with TikTok for business and make the most of the social media powerhouse today
With the advent of social media, brands have been able to interface with increasingly wider audiences, across the globe instantaneously. This interconnectedness is heightened- arguably, unmatched- on TikTok. The app hosts more than 1 billion monthly users, making it the fastest growing s...
Our next installment in our series on accessible digital content covers 508 compliance- and how embracing accessibility is not only the right thing to do, but also a legal requirement
We previously wrote on the importance of accessibility in our beginner’s guide to accessible digital content, but inclusion of disabled people in digital media spaces is not a one-off effort. This week, we’re turning our attention to 508 compliance and organizations’ legal requirements to impl...
As AI-generated content becomes more popular, brands must closely examine how to implement these new services in their workload.
Earlier this month, ChatGPT users reported that the chatbot and its host, OpenAI, were down due to a bug that caused chat histories and email addresses to be made publicly available to other users. This disturbance in chatbot service and potential privacy leaks beg the question, how useful (or risky...
The 3rd and final installment of our communications plan survey results roundup is here! Join us as we dive into the last chapter: and how brands utilize platforms
Washingtonian Custom Media recently invited industry leaders to participate in the first of our 2023 survey series. Survey respondents shared key approaches and strategies behind their organizations’ communications plans, including information about their teams and goals. The final piece of the ma...
Last week, we shared what we learned about teams from our newest survey series. Now, we’re turning to communications . Check out the results and our tips to help all marketers strengthen their communications plans.
Washingtonian Custom Media’s first part in our newest survey series has collected valuable information regarding industry leaders and their communications plans. We previously shared what we learned about communications teams, and now we’re turning to communications goals. Communications Goals B...
In January 2023, WCM launched the first of our quarterly surveys. The survey series asks industry leaders about various aspects of their strategies, and the first survey focused on communications plans. Over the next couple of weeks, we'll be sharing key takeaways from the results, so stay tuned!
\ In January 2023, Washingtonian Custom Media launched our newest survey series. We invited industry leaders to participate in the first part of the series, gaining insights into how respondents interface with their audiences and the effectiveness of their communications plans. With 90% of respon...
Exceeding expectations with clients is possible if you set goals early and refine as you go. We created a step-by-step guide to measuring the success of a project- and ultimately, the satisfaction of your clients- from beginning to end. Check it out:
https://www.washingtoniancustommedia.com/measuring-success-with-clients/
What is the goal of content marketing? The answer varies from company to company and sometimes from department to department; maybe you want page views, sales, or engagement. The key to any successful marketing strategy is to first understand the wants and needs of your client beyond what is outl...
There are many actions brands can take to make their spaces and content accessible to all. Start by giving your digital content an accessibility boost and check out our beginner-friendly guide. And let us know what you do to make your content accessible!
https://www.washingtoniancustommedia.com/the-beginners-guide-to-making-accessible-digital-content/
When producing content, it’s important to recognize the diversity of your audience and prioritize accessibility. In the United States 26% of adults have a disability, so it’s more than likely that there are disabled people in your audience. There are many actions brands can take to make their...
This week, we're taking a look behind the scenes of SFS Magazine. Learn more about our work with the School of Foreign Service - Georgetown University here:
https://www.washingtoniancustommedia.com/case-study-sfs-magazine-2022/
The Client Walsh School of Foreign Service, Georgetown University Publication SFS Magazine The Task In 2013, Washingtonian Custom Media partnered with the School of Foreign Service to produce the school’s new flagship publication, SFS Magazine, and we continue to deliver powerful, origina...
Avoid grammar gaffes by learning these 5 common mistakes and how to fix them
To achieve your content marketing goals, you must clearly communicate with your audience. By avoiding these grammar mistakes, you can ensure that your message is understood. Here’s our list of five errors to avoid: Unclear Pronouns DON’T: Sally and Jenny work well together, but her promoti...
Smartphone cameras are getting better and better. Learn how to make the most of your phone's camera and take the perfect picture
https://www.washingtoniancustommedia.com/7-tips-to-take-the-perfect-picture/
Photos are easy to take these days – pull out the smartphone and you can get a fairly high-resolution image. However, simply taking a high-resolution picture is not enough to ensure a successful photograph. In order to create a beautiful, memorable photograph that can be used in your content marke...
Start off 2023 right by learning how to find and connect with your target audience!
https://www.washingtoniancustommedia.com/5-strategies-to-find-your-target-audience/
What’s more effective at getting your message across: a one-on-one conversation or yelling into a crowd? Of course, the one-on-one conversation, as long as you can make your message resonate with that person. When trying to reach your target audiences, a one-size-fits-all message is like shouti...
For our last blog post of 2022, we kept it short, sweet, and to the point. And this approach can also help you to transform ideas into social media successes. Learn how here:
https://www.washingtoniancustommedia.com/5-tips-to-simplify-your-message-for-social-media/
Image courtesy of George Milton via Pexels Brands are increasingly leaning on social media as a key element of their content marketing strategies. Social media allows for anyone, from educators, to economists, to small businesses, to reach audiences they may never have been able to find in person. E...
With thousands of images and videos shared every day, marketers need to know how to cut through the noise, and our guide to harnessing trends can help:
https://www.washingtoniancustommedia.com/how-to-harness-trends-for-content-marketing/
Using trends can help brands to leverage a platform’s algorithm to get content noticed, and can even translate to marketing across mediums.
If you've been to restaurants recently, you've probably seen QR codes in lieu of menus, but how can you make these little codes work for your brand? Explore these ideas and get your print and web content working in harmony.
https://www.washingtoniancustommedia.com/connecting-your-print-content-to-your-digital-presence-with-qr-codes/
As consumers are becoming more familiar with QR codes, advertisers and marketers can integrate them into print campaigns to better link their print and digital content.
This year, we partnered with Georgetown's Institute of Women, Peace and Security to edit, design, and publish a report and policy brief duo on multilateral sanctions and gender-based violence. We're thankful to work with changemakers and are excited to share this project!
https://www.washingtoniancustommedia.com/case-study-academic-report-policy-brief/
Washingtonian Custom Media provided custom design and editing for an academic report and policy brief.
Looking to boost your web performance? Check out these 3 quick SEO how-tos to wrap up your week!
https://washingtoniancustommedia.com/3-seo-basics-to-improve-your-web-traffic/
Understanding SEO basics will boost your online performance, so follow along as we break down how to make search work for you.
Have you been wondering what metaverses and Web3 may mean for your digital strategy? Let's talk about the basics and what brands should look out for:
https://washingtoniancustommedia.com/what-is-the-metaverse/
Image courtesy of note thanun via Unsplash You may have heard about the metaverse or Web3, but what do these concepts mean for your internet presence and how your audiences will interact online? Virtual Reality Online Unlike previous virtual reality technologies, which have focused on the video game...
WCM meets clients where they are, and we're ready to help at any stage in the creative process. We recently edited, designed, and published an anniversary coffee table book with Georgetown McDonough School of Business to celebrate 60 years of alumnae. Learn more about the project and check out the companion site here:
https://washingtoniancustommedia.com/60th-anniversary-coffee-table-book/
Time to update your reading list! From approaching tasks with a positive mindset to mastering interpersonal interactions, the tips and tricks from these books make them a must-read for any leader.
https://washingtoniancustommedia.com/the-best-7-books-for-leaders/
Start off your content on the right foot. Check out our post on writing digital headlines and see what a difference these tips can make!
https://washingtoniancustommedia.com/how-to-write-a-headline-starting-digital-content-right/
Image Courtesy of Andrea Piacquadio via Pexels We previously posted about how to optimize your webpages to engage with readers, and now we’ll take a deep dive into one key element, the headline, so you can start every post and page on the right note. It’s important to remember that headlines set...
With attention spans shortening thanks to social media and ever-changing news cycles, how can you keep audiences engaged with your content? Take a look at our guide on catching- and keeping- readers' attention!
Attention-span of a goldfish? Not if your audience is entertained. According to some scientists, human attention-spans are shrinking to that of a goldfish’s. Experts blame our digital world, creating a population of distracted, attention-deficit individuals who are conditioned by their smartphones...
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