Washingtonian Custom Media

06/12/2025

Washingtonian Custom Media was instrumental in elevating the Greater Washington Board of Trade's member publication, OPPTY, from a newsletter into a dynamic, full-scale magazine. To learn more about how WCM reimagines publications and fulfills client goals check out:
https://lnkd.in/ewhfT2qb

This link will take you to a page that’s not on LinkedIn

05/29/2025

We're celebrating the beginning of summer with a look at our coffee table bookazine project commemorating Long & Foster's 50th anniversary. With custom design, editorial, and photography, this bookazine has it all!
https://washingtoniancustommedia.com/?p=3564

05/08/2025

We're proud to produce stunning annual reports in collaboration with the Economic Club of Washington, DC. With the current issue underway, check out the highlights of this ongoing project here: https://washingtoniancustommedia.com/?p=3560

The Redesign When the Economic Club of Washington, DC—a leading nonprofit, nonpartisan forum for dialogue on economic and public policy issues—wanted to refresh its annual report in 2018, they turned to Washingtonian Custom Media. Their goal? A more modern, visually cohesive publication that wou...

07/27/2023

Check out our recent partnership with CSBS and the process behind our production of their annual report: https://washingtoniancustommedia.com/case-study-annual-report/

The Client Conference of State Bank Supervisors (CSBS) Publication Annual Report The Task The Conference of State Bank Supervisors (CSBS) is the national organization of state banking and financial regulators that educates and informs policy makers, consumers and other stakeholders about issues affe...

06/15/2023

For DC-locals and national executives alike, check out the top 12 to kick start your day and your :

In the ever-changing world of content marketing, it can feel hard to keep up with evolving trends and tools. New platforms, tactics, and analytics pop up every day. What should you be measuring? Where is your audience moving next? We’ve compiled the best newsletters to help you answer these questi...

06/09/2023

Get set up with TikTok for business and make the most of the social media powerhouse today

        With the advent of social media, brands have been able to interface with increasingly wider audiences, across the globe instantaneously. This interconnectedness is heightened- arguably, unmatched- on TikTok. The app hosts more than 1 billion monthly users, making it the fastest growing s...

05/15/2023

Our next installment in our series on accessible digital content covers 508 compliance- and how embracing accessibility is not only the right thing to do, but also a legal requirement

We previously wrote on the importance of accessibility in our beginner’s guide to accessible digital content, but inclusion of disabled people in digital media spaces is not a one-off effort. This week, we’re turning our attention to 508 compliance and organizations’ legal requirements to impl...

04/20/2023

As AI-generated content becomes more popular, brands must closely examine how to implement these new services in their workload.

Earlier this month, ChatGPT users reported that the chatbot and its host, OpenAI, were down due to a bug that caused chat histories and email addresses to be made publicly available to other users. This disturbance in chatbot service and potential privacy leaks beg the question, how useful (or risky...

03/16/2023

The 3rd and final installment of our communications plan survey results roundup is here! Join us as we dive into the last chapter: and how brands utilize platforms

Washingtonian Custom Media recently invited industry leaders to participate in the first of our 2023 survey series. Survey respondents shared key approaches and strategies behind their organizations’ communications plans, including information about their teams and goals. The final piece of the ma...

03/10/2023

Last week, we shared what we learned about teams from our newest survey series. Now, we’re turning to communications . Check out the results and our tips to help all marketers strengthen their communications plans.

Washingtonian Custom Media’s first part in our newest survey series has collected valuable information regarding industry leaders and their communications plans. We previously shared what we learned about communications teams, and now we’re turning to communications goals. Communications Goals B...

03/03/2023

In January 2023, WCM launched the first of our quarterly surveys. The survey series asks industry leaders about various aspects of their strategies, and the first survey focused on communications plans. Over the next couple of weeks, we'll be sharing key takeaways from the results, so stay tuned!

\ In January 2023, Washingtonian Custom Media launched our newest survey series. We invited industry leaders to participate in the first part of the series, gaining insights into how respondents interface with their audiences and the effectiveness of their communications plans.   With 90% of respon...

02/22/2023

Exceeding expectations with clients is possible if you set goals early and refine as you go. We created a step-by-step guide to measuring the success of a project- and ultimately, the satisfaction of your clients- from beginning to end. Check it out:
https://www.washingtoniancustommedia.com/measuring-success-with-clients/

  What is the goal of content marketing? The answer varies from company to company and sometimes from department to department; maybe you want page views, sales, or engagement. The key to any successful marketing strategy is to first understand the wants and needs of your client beyond what is outl...