08/27/2024
Trying to attract or get the attention of everyone to your music, is a waste of time.
Marketing yourself or your music as an emerging Artiste is to make you visible, but most importantly emphasize what makes you valuable & unique to your target audience.
Before creating and posting your video content to push your song, here are some fundamental questions you should answer;
1. What are the characteristics or attributes of those the video is intended to attract?; if the purpose is to attract a potential investor, ensure to show creativity, acceptance and community strength (by having people in the video with you), display passion and utilize energy to elicit emotions of either laughter, admiration, inspiration, courage, etc.
2. Identify what indicators will reflect results: if your main goals is to attract investors & get more followers, and if after your video has hit 1k views, no investor reached out, and you didn’t get new followers, your main goal wasn’t achieved- even though your video got engagements and views.
3. Be sure there’s a consistent message or coordinated objective in all your contents.
It could be your dance, how you begin or end your content, how you dress, your language, section or part of the song you are pushing etc.
Patterns make it easy for people to form an impression, you should make it easy for people to decide if they like you or not.
Posting content because others are doing it, and assuming everyone following you is interested in your product, is wrong.
Until people respond to your marketing by either engaging, supporting, purchasing or investing, assume they are not interested (at the moment), then focus on tweaking your content to further serve those who are interested.