09/07/2026
More than half of global CEOs say AI has yet to deliver measurable revenue gains or cost savings for their companies.
Despite the enormous investment and excitement surrounding artificial intelligence, a major PwC survey reveals a striking gap between adopting AI and turning it into financial results.
PwC’s 29th Global CEO Survey, released in January 2026, gathered responses from 4,454 CEOs across 95 countries and territories.
The findings were revealing: 56% said their companies had seen neither higher revenues nor lower costs from AI over the previous 12 months.
Only 30% reported increased revenue, while 26% said AI had reduced costs. Just 12% achieved both revenue growth and cost savings. Another 22% reported that AI had increased their costs.
That does not mean AI has produced absolutely no value for most businesses. The survey did not calculate a complete return on investment, and benefits such as improved quality, employee productivity or faster decision-making may not immediately appear as higher revenue or lower costs.
But it does expose a significant business challenge: using AI is not the same as making money from AI.
PwC found that companies reporting both revenue and cost benefits were two to three times more likely to have embedded AI extensively across areas such as products, demand generation and strategic decision-making.
Organizations with stronger AI foundations—including responsible-AI frameworks and technology systems that support enterprise-wide integration—were also three times more likely to report meaningful financial returns.
The implication is that simply giving employees access to AI tools may not be enough. Businesses appear more likely to capture value when they redesign workflows, integrate AI into core operations and establish ways to measure its impact.
The survey does not prove that AI investment is failing, nor that the technology itself is incapable of generating returns. It shows that financial benefits remain uneven, with a relatively small group of companies pulling ahead while many others are still struggling to translate adoption into measurable business outcomes.
Source: PwC, 29th Global CEO Survey: Leading through uncertainty in the age of AI, January 19, 2026.