Ethos Media & Marketing - EM2

07/10/2025

You don’t want to miss this years 15th annual Lake Arbor Jazz Festival, a five-day celebration of smooth jazz and classic R&B featuring a star-studded lineup of legendary performers. The festival is more than just music - it's a celebration of culture, art, and connection. This year, the festival is also hosting a Business of Art and Music Workshop, where Elwarren “Spoon”Weatherspoon, Founder of The We Are One X-Perience We Are One X-Perience and CEO of Spoon & Spoon Ent , will share insights on legacy in the music and Entertainment Industry and strategies on how to build a thriving music business and turn your talent into a sustainable career.
https://links.ethosm2.com/sp/fa3b508daa3

07/09/2025

We invite you to The 2025 Business of Art and Music Workshop inaugural launch at the 15th annual Lake Arbor Jazz Festival in Prince George's County, Maryland. This years festival will include a star-studded lineup of legendary jazz and R&B performers and workshop presenter; the acclaimed socially engaged cultural artist Melani N. Douglas. Her session will focus on how artists can turn their creativity into sustainable businesses. You don’t want to miss it! Register today at www.ethosm2.com/lajfem2 all festival ticket holders will have FREE access to the workshop!

07/08/2025

Discover The Business Side Of Creativity At The Lake Arbor Jazz Festival

Discover The Business Side Of Creativity At The Lake Arbor Jazz Festival

PRINCE GEORGE’S COUNTY, MD -

July 7, 2025 –

For creatives and business professionals ready to take their artistry to the next level, the Lake Arbor Jazz Festival introduces the must-attend “Business of Art & Music” workshop. Taking place during the festival's vibrant schedule, this game-changing event, presented by Ethos Media & Marketing LLC, is set to occur at the MGM National Harbor Hotel & Casino, Mandalay Bay Room on July 19th 2025 from 11:30am - 1:00pm, offering professionals the tools, connections, and insights they need to succeed in the creative industries.

Led by renowned industry expert J. Marcus Howard, President and CEO of Ethos Media & Marketing LLC, the workshop delivers an interactive and invaluable experience. Participants will gain actionable strategies to thrive in the evolving business landscape, uncovering ways to monetize their talents and capitalize on market trends.

This workshop will also showcase a stellar panel of speakers, including Kia Croom, celebrated fundraising strategist and advocate for equity; Melāni N. Douglass, an innovator in cultural arts; and Elwarren “Spoon” Weatherspoon, president of Spoon & Spoon Ent., acclaimed musician and founder of the We Are One Xperience Band. This distinguished lineup promises to offer diverse perspectives and real-world experiences across art, music, and business.

Attendees can expect unparalleled opportunities to network with artists, entrepreneurs, jazz festival producers, and executives from the entertainment and hospitality industries. This is more than a workshop—it’s a hub for connecting with like-minded professionals, staying ahead of industry trends, and laying the groundwork for long-term career success.

Registration is open athttps://www.ethosm2.com/LAJFEM2. Spaces are limited, so immediate registratio...

07/07/2025

🎶 Artists & Entrepreneurs! 🎨💼 SPECIAL ANNOUNCEMENT
The 15th annual Lake Arbor Jazz Festival, featuring a star-studded lineup of legendary performers like Peabo Bryson, Jonathan Butler, and more. The festival is a celebration of culture, art, and connection. This year, they're also hosting “The Business of Art and Music Workshop”, led by J Marcus Howard of Ethos Media & Marketing. With Sessions from fundraising strategist Kia Croom, to help artists, musicians, and creatives gain the tools they need to thrive in the business side of their craft.
Featuring insights from a stellar lineup of industry leaders:
Kia Croom () 💻
Melāni N. Douglass () 🎨
Elwarren "Spoon" Weatherspoon () 🎷
📅 When: Saturday - July 19th from 11:30am - 1:00pm
📍 Where: Lake Arbor Jazz Festival | MGM National Harbor Mandalay Bay Ball Room
💻 Register FOR WORKSHOP now: https://www.ethosm2.com/LAJFEM2

FREE for ALL REGISTERED FESTIVAL TICKET HOLDERS
👇 Follow & for updates!
.

06/23/2025

INCREASING ORGANIC TRAFFIC WITH AI: HOW AUTOMATION CAN IMPROVE MARKETING ROI

Key Takeaways

- AI tools can significantly boost organic traffic by automating SEO tasks, content creation, and keyword research, leading to higher search rankings
- Organic traffic provides superior long-term ROI compared to paid advertising, with 70% of all clicks going to the top three search results in Google
- Balancing AI automation with human creativity is essential for creating authentic content that meets Google's E-E-A-T standards
- Ethos Media & Marketing, the team behind Trycatalyst.ai, helps businesses implement AI strategies that maximize organic traffic growth while maintaining brand authenticity
- Measuring the ROI of AI-backed organic strategies requires tracking specific metrics over time to demonstrate sustainable growth patterns

Why AI-Powered Organic Traffic Outperforms Paid Advertising

The battle for online attention is fiercer than ever. While paid ads deliver quick wins, organic traffic offers something far more valuable: sustainable growth that builds over time without ongoing costs.

What makes organic traffic so powerful? When someone finds your website through a search engine, they're actively looking for what you offer. They arrive with purpose, making them more likely to engage and convert. Ethos Media & Marketing LLC's https://trycatalyst.ai/ help businesses tap into this advantage for lasting growth.

The ROI Advantage Of Organic Traffic

1. Free And Sustainable Traffic Generation

Unlike paid ads where each click costs money, organic traffic flows to your site without ongoing payment. While SEO needs investment and maintenance, the long-term value far outweighs these costs. It's like owning versus renting – paid ads stop when you stop paying, while organic traffic builds equity in your digital presence.

2. Higher Trust Levels Than Paid Advertising

Today's consumers can spot ads from a mile away. Research sho...
More info at: https://www.ethosm2.com

06/17/2025

🎶 Artists & Entrepreneurs! 🎨💼 SPECIAL ANNOUNCEMENT
Don't miss the "Business of Art & Music" workshop at the Lake Arbor Jazz Festival! Facilitated by J. Marcus Howard (), President & CEO of Ethos Media & Marketing (), this session is your ticket to elevating your career in art and music.
Featuring insights from a stellar lineup of industry leaders:
Kia Croom () 💻
Melāni N. Douglass () 🎨
Elwarren "Spoon" Weatherspoon () 🎷
📅 When: Saturday - July 19th from 11:30am - 1:00pm
📍 Where: Lake Arbor Jazz Festival | MGM National Harbor Mandalay Bay Ball Room
💻 Register FOR WORKSHOP now: https://www.ethosm2.com/LAJFEM2
Gain the strategies and connections to succeed in the creative business world. Tag your circle and join the movement!
FREE for ALL REGISTERED FESTIVAL TICKET HOLDERS
👇 Follow & for updates!
.

06/04/2025

DOMINATE DIGITAL PR WITH CATALYST BY EM2 - ELITE MARKETING, EVERYWHERE TODAY

Key Takeaways:

- CATALYST by EM2 delivered 14,700 clicks at 10X ROAS for clients, showing its digital PR effectiveness for real business growth

- This digital PR service helps brands appear on multiple platforms including websites, podcasts, and influential blogs

- Content marketing performs better than paid advertising with 61% of consumers being influenced by custom content

- CATALYST's method centers on strategic content distribution across trusted platforms for maximum visibility

- Boost your brand's online presence with CATALYST's industry-specific publishing networks and proven strategies

14,700 Clicks At 10X ROAS: CATALYST's Proven Digital PR Results

Digital PR can feel like a gamble—investing resources with uncertain returns. But what if a system consistently delivered measurable results? CATALYST by EM2 is changing how businesses approach digital PR with proven methods that drive traffic and generate real return on investment. Ethos Media & Marketing LLC has developed this innovative approach to help businesses achieve tangible growth through strategic online presence management at https://trycatalyst.ai.

One client nearly fired the CATALYST team despite promising early metrics. Their patience paid off dramatically when the campaign delivered 14,700 clicks at 10X ROAS—meaning for every dollar spent, ten dollars came back. This isn't just PR; it's a revenue-generating engine for businesses ready to use strategic content distribution.

What Makes CATALYST By EM2 Different

The CATALYST Effect: Amplifying Brands Across Trusted Platforms

Traditional PR focuses on placement. CATALYST by EM2 focuses on amplification. The difference is transformative. While competitors might secure a handful of media mentions, CATALYST ensures your brand message appears across multiple platforms simultaneously—websites, podcasts, image directories, video platforms, and influential blogs with established audiences.

This approach creates what they call the "CATALYST Effect"—when your brand suddenly appears everywhere your target audience looks, establishing immediate credibility and recognition. Rather than the slow drip of traditional PR, CATALYST creates a wave of visibility that's impossible to ignore.

Beyond Traditional PR: Content That Converts

Most PR agencies measure success by placements. CATALYST measures success by conversions. Their team understands that visibility without action is merely vanity. Every piece of content is strategically crafted not just to build awareness but to move prospects through your sales funnel.

CATALYST's Core Digital PR Services

1. Content Amplification Strategy

Content without distribution is like a billboard in the desert—potentially brilliant but seen by no one. CATALYST's content amplification strategy ensures your valuable content reaches the maximum relevant audience through strategic syndication and promotion. Their proprietary approach gets your message in front of decision-makers across multiple touchpoints, creating a perception of industry omnipresence.

2. Citation Building For Local Visibility

For businesses targeting local customers, CATALYST offers specialized citation building services that dramatically improve Google Maps rankings. These citations establish trust and local authority, making your business more visible in location-based searches. The 'CATALYST effect' can transform local visibility in just days, driving foot traffic and local engagement.

3. Press Release Distribution

CATALYST has perfected the practical aspects of press release distribution, focusing on getting your news in front of the right audiences through credible channels. Their press release service includes distribution to Google News-approved outlets, giving your announcements preferred treatment in search results and news features.

4. Strategic Keyword Optimization

Unlike typical keyword research that focuses on high-volume terms, CATALYST identifies what they call 'zero traffic keywords' that actually have significant search volume but are missed by conventional tools. This approach allows businesses to capture valuable traffic without competing in overcrowded spaces.

5. Industry-Specific Publishing Networks

CATALYST has built specialized publishing networks across various industries. Their crypto and blockchain clients, for example, benefit from access to 75+ Google News-approved crypto sites—creating immediate credibility in a space where trust is essential.

Real Results That Prove CATALYST Works

1. Roofing Company: Page 1 Rankings In 3 Months

A Texas roofing contractor faced intense local competition in the Dallas area. CATALYST implemented a comprehensive digital PR strategy that propelled them to page 1 of Google within just 3 months. This visibility transformation converted directly into increased leads and sales in a highly compe...
More info at: https://www.ethosm2.com web

06/04/2025

When Invited

05/30/2025

🚀 Turn ONE idea into ENDLESS possibilities with Catalyst by EM2!

✨ Repurpose your content into **8 amazing formats** like blogs, videos, podcasts & more
🌐 Distribute across **400+ platforms** instantly
📈 Drive **targeted traffic & boost sales**

Why stop at one platform when you can dominate them all? 💥

👉 Transform your marketing game TODAY at [trycatalyst.ai](https://trycatalyst.ai)

05/28/2025

In our team meetings we often reflect on the projects we have had the honor of producing through storytelling in media. With current the state of the world it is important to be grounded and reflective. So for this week we bring to you a statement in peace and self reflection with the Therme Group
& Melani N. Douglass
https://youtu.be/OGDviyorPmA?si=J5gakn9pSa-BAu3P

On March 2, 2024, I had the distinct pleasure of bringing MĀK Apothecary to THEARC Black Box Theater as a part of the Forest to Sky Festival. Irfana Jetha N...