The Rainmaking Podcast

The Rainmaking Podcast TRP will help you to get more business, better business, and all the business from your clients.

The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients.

12/12/2025

⚖️ In today’s legal marketplace, being great at what you do isn’t enough—you also need to be seen.
In TRP 284, Elise Holtzman breaks down how lawyers can secure speaking, panel, and writing opportunities that build true authority. She explains how to identify the right stages, how to approach editors and conference organizers, and how to position yourself as someone worth featuring. Elise also shares why these visibility efforts directly strengthen your referral network and support long-term business development success.
If your goal is to become the lawyer clients remember, recommend, and reach out to first, this episode gives you a clear path to standing out in your niche.

iTunes: https://bit.ly/4rGN9nz
Other platforms: https://bit.ly/42u5dmU
YouTube: https://youtu.be/LgVA3ra7Vu8

12/12/2025

📣 Partners and associates: want more visibility in your practice?
In TRP 284, former BigLaw attorney and legal BD coach Elise Holtzman explains how lawyers at every stage—from junior associates to seasoned partners—can build credibility through speaking, writing, and panel opportunities.

We cover:
✔️ When to start
✔️ How to pitch organizations
✔️ How to get placed on the right panels
✔️ How writing builds authority fast

This episode gives lawyers a clear path to becoming known, trusted, and top-of-mind.

iTunes: https://bit.ly/4rGN9nz
Other platforms: https://bit.ly/42u5dmU
YouTube: https://youtu.be/LgVA3ra7Vu8

🎙️ New Episode: TRP 285 — How to Make a Bigger Impact in Marketing with Rachel MinionIf your marketing feels scattered, ...
12/11/2025

🎙️ New Episode: TRP 285 — How to Make a Bigger Impact in Marketing with Rachel Minion
If your marketing feels scattered, overwhelming, or underperforming, this episode will change the way you think about growth.
This week, I’m joined by Rachel Minion, a powerhouse marketer with 25+ years of experience transforming struggling businesses into category leaders. Rachel doesn’t just hand you a strategy—she becomes part of your team, helping you execute with focus, clarity, and data-driven precision.

In this episode, Rachel shares:
📌 Why doing less in marketing often delivers bigger impact
📌 How to turn chaos into clarity with the right foundations
📌 The importance of capturing client wins through case studies and testimonials
📌 How automation can streamline follow-up, nurture leads, and free up your time
📌 Why sustainable growth comes from empowering your team—not just outsourcing tasks

Rachel’s approach is practical, refreshing, and deeply aligned with what rainmakers need: clarity, focus, and consistent ex*****on that leads to measurable results.

🎧 Listen to TRP 285: How to Make a Bigger Impact in Marketing

iTunes: https://bit.ly/4iRx5ep
Other platforms: https://bit.ly/42u5dmU
YouTube: https://youtu.be/ti3s_Czs-dE

*****on

12/11/2025

🎙️ Legal Episode: TRP 284 — How to Get Speaking, Panel & Writing Opportunities with Elise Holtzman
Speaking and writing aren’t just visibility tools—they’re business development accelerators for lawyers.
In this legal edition of The Rainmaking Podcast, Elise Holtzman shares how attorneys can proactively secure speaking gigs, land panel seats, get published, and position themselves as trusted experts in their practice area.

If you're serious about elevating your BD strategy and becoming more visible in the legal marketplace, this episode is a must-listen.

iTunes: https://bit.ly/4rGN9nz
Other platforms: https://bit.ly/42u5dmU
YouTube: https://youtu.be/LgVA3ra7Vu8

12/10/2025

🚀 Want to think like a rainmaker? Then start with the math.
In TRP 283, Kelly Kennedy reveals how elite BD professionals reverse-engineer their revenue goals into actionable steps—starting with the number of meetings needed to win.

We cover:
▪️ The formula behind predictable growth
▪️ How to stop chasing the wrong prospects
▪️ Why BD is a long game (and how to stay consistent)
▪️ What separates average outreach from strategic outreach

If you’re ready to level up your BD discipline, this is a high-impact episode.

iTunes: https://bit.ly/4osVA2N
Other platforms: https://bit.ly/42u5dmU
YouTube: https://youtu.be/FJtovnbYvRo

🎙️ TRP 284 is live: How to Get Speaking, Panel, & Writing Opportunities with Elise HoltzmanIf you've ever wondered how l...
12/09/2025

🎙️ TRP 284 is live: How to Get Speaking, Panel, & Writing Opportunities with Elise Holtzman
If you've ever wondered how lawyers build visibility, credibility, and stronger business development pipelines through speaking, writing, and panel work, this episode delivers a masterclass.
I’m joined again by Elise Holtzman, founder of The Lawyer’s Edge, and one of the most respected coaches in the profession. Elise has spent 16+ years helping lawyers accelerate their careers, strengthen leadership skills, and become rainmakers by showing up where their audience is paying attention.

In this episode, Elise shares:
▪️ Why speaking and writing are accelerators for BD
▪️ How partners and associates can proactively secure opportunities
▪️ The difference between panels vs. keynote-style speaking
▪️ How to build credibility even before you’re known
▪️ How visibility leads directly to referrals, trust, and long-term growth

Whether you're a partner growing a book or an associate building early momentum, Elise’s insights offer a roadmap for becoming a recognized voice in your niche.

🎧 Listen to episode 284

iTunes: https://bit.ly/4rGN9nz
Other platforms: https://bit.ly/42u5dmU
YouTube: https://youtu.be/LgVA3ra7Vu8

12/09/2025

🔥 TRP 283 is all about one thing: relationships that move the needle.
Kelly Kennedy has spent nearly two decades coaching professionals and teams on how to build sustainable BD pipelines rooted in trust, curiosity, and meaningful outreach.

In this episode, he shares how to:
✔️ Start relationships that lead to opportunity
✔️ Avoid the “spray and pray” trap
✔️ Target industries and service providers strategically
✔️ Open doors that actually convert

If your BD efforts feel unfocused or inconsistent, this episode will help you course-correct fast.

iTunes: https://bit.ly/4osVA2N
Other platforms: https://bit.ly/42u5dmU
YouTube: https://youtu.be/FJtovnbYvRo

Most firms lose opportunities long before the pitch—because they’re working from weak inputs.If your business developmen...
12/09/2025

Most firms lose opportunities long before the pitch—because they’re working from weak inputs.
If your business development strategy starts with incomplete information, shallow research, or generic assumptions, the outcome is predictable: Garbage in, garbage out.
In this month’s issue of The Rainmaking Magazine, we break down the real reason BD efforts stall—and how top rainmakers gather deeper insights, ask smarter questions, and uncover what truly drives a client’s decision.
If you want to win more high-stakes pursuits in 2025, you need better inputs, better intelligence, and better strategy.
👉 Subscribe today and unlock the full article:
https://www.therainmakingmagazine.com/p/garbage-in-garbage-out-why-weak-inputs

Equip yourself with the monthly insights trusted by attorneys, consultants, and professional-services leaders who refuse to compete on guesswork.

12/08/2025

🎙️ New Episode: TRP 283 — Opening Doors for Rainmakers with Kelly Kennedy
Most professionals think they’re doing business development… but Kelly Kennedy breaks down what real BD looks like: creating interest, opening the right doors, and turning conversations into long-term revenue.
In this episode, Kelly explains his “meeting math” framework, the power of face-to-face outreach, and why identifying the right decision-makers is the fastest path to growth.

If you want a clearer, more predictable way to grow your book of business, this conversation is for you.

iTunes: https://bit.ly/4osVA2N
Other platforms: https://bit.ly/42u5dmU
YouTube: https://youtu.be/FJtovnbYvRo

12/06/2025

🚀 Want more referrals? More opportunities? More recognition?
TRP 282 dives into how to become a visible expert with Elise Holtzman, host of The Lawyer’s Edge Podcast and advisor to law firms nationwide.

We unpack:
✔️ How to identify your ideal clients and referral sources
✔️ Why credibility alone isn’t enough—you need visibility
✔️ How lawyers can become known in the right circles without feeling uncomfortable or “salesy”

If you’re serious about business development and long-term career growth, this episode is a roadmap.

iTunes: https://bit.ly/3Xxeg6D
Other platforms: https://bit.ly/42u5dmU
YouTube: https://youtu.be/kNaUHw9eMOs

12/05/2025

🔥 TRP 282 is live: How Lawyers Become Visible Experts
Most lawyers worry about being “salesy.” Elise Holtzman rewrites that mindset entirely.

In this episode, she explains how visibility is an act of service—not self-promotion—and why top rainmakers master BD by focusing on relationships, credibility, and trust.
With 16+ years helping lawyers accelerate their careers and build thriving practices, Elise brings practical strategies anyone can apply right now.
Listen in and take the next step toward becoming the lawyer who gets the call.

iTunes: https://bit.ly/3Xxeg6D
Other platforms: https://bit.ly/42u5dmU
YouTube: https://youtu.be/kNaUHw9eMOs

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