09/15/2026
Trump has amassed over $400 million through his super PAC, MAGA Inc. With Trump’s approval ratings hitting all-time lows and many Republican candidates in swing races struggling, Trump has finally begun spending some of this money.
With the exception of Texas, this money is being routed from MAGA Inc. through a new Trump super PAC, No Going Back. The fact that the Trump operation felt it necessary, outside of Texas, to route public communications through a new super PAC called No Going Back illustrates the current unpopularity of the MAGA agenda.
The same dynamic is also found in the ads themselves. Some ads inaccurately accuse Democratic candidates of supporting MAGA policies. Other ads, in an effort to find an effective attack, simply use false or fabricated claims.
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Exactly what Trump is doing with an unprecedented pile of cash.