Back to the Lab LLC

08/02/2011

As always requests welcome.

CE is an industry near and dear to my heart - I have worked at one point or another for most of the major manufacturers, and have tracked and studied mainstream products such as cameras (still and video), phones, portable audio, tablets and TVs. And you know who everybidy wants to be? Apple. Do you

07/21/2011

Will try to add a couple of categories a week, happy to take requests

One of the things that has always bugged me about the marketing industry is that best practices are taken to heart with little or no industry context. It is easy enough to point at the latest AdAge article, and say "You can do that too!" especially when you fear the client is about to say "Why didn'

07/07/2011

http://backtothelabllc.com/dr-evil-brand-manager

I have been in many, many meetings with many, many clients across a range of industries ranging from baby food to to***co, and pharma to fashion. And without fail, there would always be the "Dr. Evil" moment. I've decided to catalog a brief timeline of demands:

07/01/2011

Search is near the bottom of pretty much any purchase process funnel, so the proximity between the unit and the transaction has been attractive to many marketers. They began to pull funds first from online, then radio, and then print budgets and then pushed to search in larger and larger amounts.

06/30/2011

Just joined the Google Plus roll out - ping me if you want an invite.

06/30/2011

A look at how Google Plus could win, and how it could more likely fail.

Much has already been written about the launch of Google Plus, and many are clamoring for a beta invite (including yours truly). A lot of the analysis has focused on whether the new service can possibly take away from the 750 million users that Facebook has accumuated, but I think what could be the

06/29/2011

The blog is now live: http://backtothelabllc.com/

Much has already been written about the launch of Google Plus, and many are clamoring for a beta invite (including yours truly). A lot of the analysis has focused on whether the new service can possibly take away from the 750 million users that Facebook has accumuated, but I think what could be the