Volubility Podcasting

02/23/2023

"Podcasting continues to be an important digital marketing channel for law firms. Whether you host one show or multiple, the philosophy remains that consistency is key, be educational always, and ensure you get inside your audience’s head and provide episodes on the topics most relevant to them."

Our first clients were law firms, and they continue to be some of our best clients. Is your firm interested in getting one (or many) going? Let's schedule a chat!

https://www.jdsupra.com/legalnews/top-legal-podcasts-of-2022-3699420/

02/16/2023

"If you want to grow your podcast audience, you first need to know who they are. So … who would benefit most from your podcast? The more specific you are, the better. It’s much easier to stand out in a crowded space when your podcast is created for a clearly defined audience. For example, “mushroom foraging in the Rocky Mountains.”

It’s very clear who the podcasts is for, what their interests are, and where they live, which makes reaching them easier.

If you’d like more tips on how to grow your podcast audience, check out our blog post, 6 Proven Ways to Grow Your Podcast Audience: https://www.volubilitypodcasting.com/our-podcast-blog/grow-your-podcast-audience



"

If you want to connect with new listeners and grow your podcast audience, these are the strategies we share with our clients.

02/09/2023

"As organizations continue to expand their remote or hybrid workforces, there’s a real benefit to creating this intimate experience to keep employees connected to the business."

Compelling article for internal corporate podcasting! Want one? We're here to help.

https://www.forbes.com/sites/amyshoenthal/2022/12/15/an-experts-predictions-on-the-future-of-podcasts/?sh=4737114e7928

If Beck’s predictions are correct and these large enterprises are setting the trend, then podcasting will follow the rest of the social-media sphere, heading towards more privatized, gated, controlled yet intimate environments.

02/02/2023

Looking for a great podcast producer? First things first, listen to some of the podcasts they produce.

Are there smooth transitions between segments?

Is the volume consistent from start to finish? | Does it sound like it was recorded in a studio (no echo, background noise, odd pauses, audio cut-outs)?

Are there no – or few – um’s, like’s, and you know’s?

And finally, would you like your brand’s podcast to sound just like that?

Find more questions to ask when looking for a podcast production company in this blog: https://www.volubilitypodcasting.com/our-podcast-blog/podcast-producer-ask-five-questions

You might think that the success of a podcast is based on the host and topics, but the producer behind the scenes is just as important. When you are ready to outsource podcast production, ask these questions to find a podcast producer who is a great fit for your brand.

01/26/2023

"While the market for local podcasts is far from saturated, the horse is out of the barn and national media companies are jockeying for position."

If you love where you live and you'd like to be the voice of your community, now is the time to get started!

https://www.insideradio.com/free/are-locally-targeted-podcasts-the-next-audio-frontier/article_71592756-5370-11ed-b790-2ba8fc31ec01.html

At last week’s NAB Show New York, the 2nd season of the true crime podcast “Cold” won the Marconi Award for best radio-produced podcast of the year. Created in a

01/19/2023

Struggling to figure out your podcast’s focus? Look beyond your own interests and consider the people in your network with complementary expertise. https://www.volubilitypodcasting.com/our-podcast-blog/launch-a-podcast

Your client wants to launch a podcast, but your marketing agency doesn’t specialize in podcasting. That’s OK! You can pull your strategy expertise together with these tips to help your client plan and launch a new podcast.

01/12/2023

"The increasing need for this streaming by small and medium-sized enterprises (SMEs), as it is inexpensive, easy to use, and offers a high return on investment (ROI), is expected to bolster the podcasting market in the coming years."

It's worth thinking about how a podcast could influence your business and your life. Podcasting is an easy way for your audience to get to know you. Maybe 2023 is your year?

https://www.einnews.com/pr_news/602604801/podcasting-market-analysis-2022-industry-size-growth-leading-players-and-upcoming-trends-by-2027

The easy accessibility of this service during transit, walking, gardening, exercising, or cleaning is among the primary factors driving the podcasting market.

01/05/2023

Have you ever looked up audio recording software programs for podcasts? There are a ton of options that range in features and price, and if you’re not an audio engineer, the sheer variety can be daunting.

We use Avid Pro Tools, which has been the industry standard program for major motion pictures and television shows for the last 20+ years. Unlike buying a headset mic, you can’t just download audio recording software and start using it. It’s like walking up to the sound board at a concert in a massive arena. Would you know what to do? Unless you are a sound engineer like those on our team, the answer is likely no.

Using professional audio recording software programs – especially for a remote podcast – are a must if you want your podcast to sound clear and crisp.

Take a peek behind the curtains and learn more about the podcast equipment we use to make sure your podcast sounds fantastic, no matter where you and your guests are located: https://www.volubilitypodcasting.com/our-podcast-blog/podcast-production-equipment



Many of our clients come to us because they quickly learned how difficult it is to record and produce a podcast. Zoom calls just don’t cut it! We’ve taken the guesswork out of every aspect of podcasting, starting with the equipment, to make your life easier and ensure your podcast is up to your ...

12/22/2022

"A just-released study by SXM Media, Edison Research and the ad agency Carat is shedding new light on how Americans are consuming ... podcasts, suggesting it’s not the solitary pastime that many imagine." "Today 12% of podcast listeners report co-listening."

Whatever your podcast download numbers are, tack on an extra 12% for total listenership!

https://www.insideradio.com/podcastnewsdaily/study-co-listening-is-growing-and-it-s-helping-digital-audio-expand-its-reach/article_393535c2-4e3e-11ed-9ed0-2b8d27e87b45.html

A just-released study by SXM Media, Edison Research and the ad agency Carat is shedding new light on how Americans are consuming streaming music and podcasts, suggesting it’s not the

12/15/2022

Have you ever tried to record a podcast via Zoom? If you have, you know that:- Video and audio calls are often filled with glitches and dropouts - You will spend hours trying to adjust software settings ahead of time - The burden of recording/delivering audio files is on your guests’ shoulders.

We know from experience that many organizations rely on Zoom (or even conference calls) to record podcasts. It requires much more effort than it’s worth, especially because the audio quality is often uneven (at best).

After testing all the major remote recording services, we selected the one that works best for us and our clients. In other words, it allows for the highest audio quality with the least amount of headache: - It records audio locally on each participant’s computer, thus eliminating glitches and dropouts - We easily adjust settings ahead of time, taking that task off your plate - Each user’s audio files are automatically uploaded to the cloud – another task you don’t need to worry about

Take a peek behind the curtains and learn more about the podcast equipment we use to make sure your podcast sounds fantastic, no matter where you and your guests are located: https://www.volubilitypodcasting.com/our-podcast-blog/podcast-production-equipment

Many of our clients come to us because they quickly learned how difficult it is to record and produce a podcast. Zoom calls just don’t cut it! We’ve taken the guesswork out of every aspect of podcasting, starting with the equipment, to make your life easier and ensure your podcast is up to your ...

12/08/2022

"According to IMARC Group’s latest report, titled 'Podcasting Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,' the global podcasting market is expected to exhibit a CAGR of 27.12% during 2022-2027."

Strap in, folks. Podcasting ain't going anywhere.

https://www.einnews.com/pr_news/602604801/podcasting-market-analysis-2022-industry-size-growth-leading-players-and-upcoming-trends-by-2027

The easy accessibility of this service during transit, walking, gardening, exercising, or cleaning is among the primary factors driving the podcasting market.