Mike Williams

Mike Williams The Facebook Ad "Loophole" That's Generating $5K-$15K Clients for Coaches (While Everyone Else Fights Over $500 Prospects) ➡️BreakthroughAdsSystem.com

12/09/2025

Every extra question on your booking form is another reason someone doesn't complete it.

You've got 10 questions because you think you need all that information before a call.

But here's the truth:
You're losing qualified leads because they're getting overwhelmed and bouncing.

The AI solution:
Take your 10 booking questions and ask AI:
"These are my 10 booking calendar questions. I want to condense them down to 5. Here are the 2-3 things most important to me that I need to know before speaking to them. Can you condense these 10 down to 5 strategic questions?"

Then let AI work.
It'll identify:
→ Which questions are redundant
→ Which can be combined
→ Which are actually gathering the same info differently
→ How to get your non-negotiables answered efficiently

The result:
5 strategic questions that get you the same essential information with half the friction.
Why this matters:
We all struggle with the same thing—wanting to qualify leads while not overwhelming them.

The solution? Make it easy. Clickety-clackety click. Done.
Higher completion rates. Same qualification. Less friction.

The process:
List your current 10 questions
Identify your 2-3 non-negotiables
Ask AI to optimize down to 5
Implement the streamlined form
Watch completion rates climb

Your booking form should make it easy to say yes, not give people reasons to quit.
Comment "CONDENSE" for the exact AI prompt to use.

12/09/2025

Here's what's happening:
Someone clicks your ad. But they don't just buy.
They investigate. They're stalking your profile, reading your captions, judging your vibe.
Sound familiar?
"I'm getting clicks but no sales!"

Here's why:
You're obsessing over ad copy while your potential customers are on your profile deciding if you're legit or just another wannabe.

The problem:
Your ads are doing their job—getting attention.
But when people check your profile, what do they see?
→ Random posts with no clear message?
→ Inconsistent content that doesn't match your ad promise?
→ A profile that doesn't build trust?

They bounce.
The fix:
Nail BOTH the ad strategy AND the content that backs it up.

When both work together:
→ Cost per lead drops 40-60%
→ Conversions double, sometimes triple
→ People move from "who is this?" to "I need to work with them"

Think about your own behavior:
You won't buy a $30 toaster without reading reviews, checking ratings, and comparing options.

Your customers are doing 10x that level of research on YOU before spending hundreds or thousands.

Your ad is the product listing. Your profile is the reviews section they're reading before they buy.

Stop bleeding money on ads that get clicks but no conversions.
Start building a profile that passes their background check.

👉 Get access to my 7-minute Breakthrough Ads System video - link below

12/08/2025

You know those "silent raves" where hundreds of people pay thousands to sit in complete silence with strangers?

Yeah, it's a real thing. And they're selling out venues across the globe in 2025.

Why?

Because in a world of endless noise, people are DESPERATE for something that actually works.

Sound familiar?

That's exactly what's happening with your marketing right now.

Everyone's shouting. Nobody's converting.

The average consumer sees over 10,000 ads daily. But engagement rates? Down 42%.

Here's what I've learned helping 173 businesses increase conversions by 286%:
You don't need louder messaging.
You need to BE the silence. You need smarter systems.

The difference:
Loud marketing: "Look at me! Buy now! Limited time! Don't miss out!"
Silent marketing: Strategic data. Confident systems. Precision tracking.
Three things that separate winners from noise-makers:

Dive deep into your data - Know your numbers with ruthless clarity
Book appointments with confidence - Systems that convert, not hope
Track Facebook ads with military precision - Real metrics, real decisions

While everyone else is screaming for attention, you're the silence people are paying for.
The clarity. The system. The results.

Silent raves sell out because they offer what everyone craves: relief from the noise.
Your marketing should do the same.

I have exactly 3 spots left for free strategy sessions this week.
Don't let your chance at marketing that actually works disappear like those silent rave tickets.

👉 Comment "SILENCE" to claim your spot

12/05/2025

Here's what's happening:
Someone opts in at 10 PM. They're hot. Interested. Ready.
You wait until morning to follow up because "it's too late to call."
By 9 AM? They've cooled off. Forgotten about you. Or worse—booked with someone who responded immediately.
The problem isn't when your leads come in. It's how fast you respond.

Here's what changed everything:
Automated text messages that go out the second someone opts in—no matter what time.
Not a generic "thanks for signing up."

A personalized message that:
→ Acknowledges their interest
→ Asks a qualifying question
→ Starts a real conversation
→ Sends a booking link if they respond

Why this works:
When someone opts in at 10 PM, their interest is PEAK. That's the moment they're most likely to engage.
Wait 12 hours? That moment is gone.

Real system:
"Hi [Name], this is Sarah from Breakthrough Kings. We noticed you're interested in using ads to scale your business. What's your biggest challenge with ads right now?"
If they respond → Continue the conversation → Send calendar link
If they don't respond → Follow up first thing in the morning with context

The difference:
Without automation: Late-night leads go cold by morning
With automation: You're having conversations while your competitors are sleeping
You don't need to be awake. You need your system to be.
Comment "AUTO" for the automated lead response setup.

12/05/2025

A client spent $2,300 on Facebook ads last month.
Decent click-through rates. People seemed interested.
Zero sales.

Here's what we discovered:
After clicking her ads, people immediately became digital detectives.
Instagram. Website. page. They investigated everything.
And what they found?
Content that looked nothing like her slick ads.

Here's the reality:
Your potential customers are going to stalk you before they buy. That's just how it works now.

But when they find crickets on your social media and an "About" page from 2021?
Game over.

The disconnect:
Your ads look polished and professional.
Your Instagram has 3 posts from 6 months ago.
Your page hasn't been updated since the pandemic.
Your website says you're "excited to launch soon" (from 2021).
No wonder they didn't buy.

Here's the truth:
Ads are just the first date. Your content is the relationship.
And most people's relationship skills need serious work.

The fix:
Align everything. When digital stalkers investigate (and they will), they should find:
→ Consistent messaging across all platforms
→ Recent, relevant content
→ Social proof they can verify
→ A brand that matches the promise in your ads

When your ads say one thing and your content says another, people bounce.
But when everything aligns? They convert.

I've put together a 7-minute video showing you the Breakthrough Ads System that aligns everything—so when those digital stalkers investigate, they find exactly what converts them into customers.
👉 Click the link below to watch it now

12/04/2025

Your ads just launched. Leads are coming in at $8 each.
Front-end conversion rate? 10%.

Is that good?

Industry target is 17%, but here's what matters more:
Anything under $15 per lead is solid. You're crushing the cost benchmark.
And a 10% conversion rate in your first week? That's not bad at all.

Here's what's happening right now:
People are getting familiar with seeing your ad in the marketplace. They're receiving your 7-day automated email sequence. They're deciding if they want to work with you.
After those 7 days, they won't hear from you unless you start broadcasting to your list.
That's when the real nurturing begins.

But here's the key insight:
Front-end conversion rate isn't everything.
One coach has a 4% conversion rate but a 33% application rate. She's winning because the people who opt in are serious buyers.

Your numbers will improve as:
→ People see your ads multiple times
→ They get familiar with your brand
→ The automation builds trust
→ You start broadcasting valuable content

You're in the beginning stages. You're generating leads at a great cost. That's the exciting part.

Now it's about nurturing them from leads into conversations.
Comment "NURTURE" for the post-automation email strategy.

12/04/2025

Here's a crazy stat: 63% of adults regularly check their ex's social media. Some even create fake accounts to do it.

That need to compare? To see if we're doing better than others?
That's exactly what your customers are doing with your marketing.

Here's the problem:
Your potential customers are scrolling past 4,000+ ads daily. They've developed immunity to average.

And if your conversion rates are stuck around 2.3% while industry leaders are hitting 8.7%, the gap isn't talent or budget.

It's marketing mathematics.
The difference between businesses that scale and those that struggle?
Knowing your numbers with ruthless clarity.
No guesswork. No "spray and pray" tactics.

Real results:
I've helped 47 businesses increase their conversion rates by an average of 214% in 90 days by uncovering their unique marketing mathematics.

What marketing mathematics reveals:
→ Where your funnel is leaking money
→ Which traffic sources actually convert
→ Your optimal ad spend for maximum ROI
→ The exact numbers you need to scale profitably

Unlike your ex's profile, your marketing numbers don't lie.
They tell you exactly what's working, what's broken, and what to do next.
I have 3 slots open this week for free 30-minute strategy sessions.
We'll identify your biggest mathematical blind spot together.

👉 Link in bio - grab your spot before they're gone

12/03/2025

Most coaches celebrate getting leads. But leads don't pay the bills.
Applications do.

The numbers:
30 leads converted to 10 applications. That's a 33% application rate.
Industry average? 8-12%.
This is nearly 3x better than most coaches will ever see.
But here's what happens next that most people get wrong:
They focus on getting more leads instead of maximizing the applications they already have.

The strategy that actually scales:
→ Celebrate the numbers (you earned them)
→ Focus on areas where you can scale
→ Follow up with applicants who aren't ready to pay yet

That last one is critical.
Just because someone can't afford to work with you today doesn't mean they won't be able to next month.

Don't let them fall through the cracks.
At some point, they'll have the funding. But only if you stay top of mind.

Most coaches make this mistake:
They get a "no" or "not right now" and move on completely.
Then that person gets the money, remembers the conversation, but works with someone else who stayed in touch.

The follow-up strategy:
→ Keep providing value
→ Check in periodically
→ Make it easy to re-engage when they're ready

Turning 30 leads into 10 applications is hard.
Turning those applications into paying clients? That's the next level.
Comment "SCALE" for the follow-up framework that doesn't let opportunities slip away.

12/03/2025

People check their step counter 47 times per day.
Not because they love walking—because they're desperate for proof their effort is working.

That little number gives them control. Predictability. A formula they can trust.
Your ad campaigns need that same obsessive tracking.
But most businesses?

They're throwing darts blindfolded.
Pumping money into Facebook ads, hoping for the best, panicking when results don't match expectations.

Here's how we flip the script:
Every campaign we launch is a data-collection machine first.
→ Track the marketing mathematics that actually matter
→ Identify your unique conversion formulas
→ Use those patterns to predict exactly what happens next

The results:
Our clients know with 94% accuracy:

How much ad spend generates specific appointment numbers
Which appointments convert to paying clients
Where their optimal scaling sweet spots exist

Once you nail down your numbers, scaling becomes paint-by-numbers simple.

Think about it:
You wouldn't train for a marathon without tracking your progress. You'd check your steps, pace, distance daily.

So why run ad campaigns without the same obsessive tracking?

The difference:
Businesses without tracking: "I spent $2K. Got some leads. Not sure if it's working."
Businesses with tracking: "I spent $2K. Got 47 leads at $42 each. 33% applied. 15% closed. My ROI is 3.2x. I'm scaling to $5K next month."
One is guessing. One is growing.

Comment "TRACK" for the marketing mathematics framework.

12/02/2025

Most coaches see a 4% conversion rate and panic.
"My funnel's broken. I need a new landing page. My offer sucks."

But here's what they're missing:
Conversion rate tells you who's opting in. Application rate tells you who's serious.

Real example:
→ 4.3% conversion rate (below average)
→ 33% application rate (3x above average)
Which matters more?
The conversations. Because conversations = money.

Here's the math:
Low conversion + high application = you're attracting selective buyers who don't opt in for everything, but when they do, they're serious.

The cost breakdown:
$9 per lead
$27 per application
Industry benchmark for application cost? $200+
At $27, you're crushing it.
This is the sign you're dialed in:
When your apply rate is way higher than your conversion rate, you're not attracting tire-kickers.

You're attracting people ready to have real conversations.
The goal isn't more leads. It's more conversations that convert.
Stop stressing the front-end conversion rate. Focus on the apply rate—that's where the bread and butter is.

Comment "DIALED" for the metrics framework that matters.

12/02/2025

You know that gut-punch feeling when someone leaves you on read?
Your potential customers feel that exact same panic when you don't call them back immediately.

Here's what's happening:
While you're "planning your follow-up strategy," your hottest leads are cooling off faster than your morning coffee.

Most businesses are stuck in 1995—sending generic emails two days later, wondering why their conversion rates suck.

Here's the game-changer:
Set up systems that contact leads within 5 minutes.
Not 5 hours. Five minutes.
While their hand is still warm from hitting submit.

The results?

Response times under 5 minutes increase conversions by 10,000% compared to waiting just 30 minutes.

My clients see booking rates jump 300-400% while their competitors are left scratching their heads.

But here's what's wild:
Most business owners think they're "too busy" for immediate response.
They prioritize everything except the people trying to give them money.

The psychology:
When someone fills out your form, they're in decision mode. Hot. Ready. Interested.
Wait 30 minutes? They've moved on. Cooled down. Started questioning the decision.
Wait 2 days? They've forgotten who you are.

But respond in 5 minutes?
You catch them in that moment of peak interest. That's when conversions happen.

Makes you wonder:
How many opportunities are slipping through your fingers right now because someone else is faster?

Because someone else understands that speed wins.
Comment "FAST" for the 5-minute response system.

12/01/2025

That's what a new client told me this week.
She didn't book immediately. She saw the ads running. Went to my page. Consumed the content. Then showed up ready.
That's exactly what we're going for.

Here's what most people miss:
They think one ad should close the deal. But premium buyers don't work that way.
They research. They watch. They evaluate. Then they decide.
The system that makes this work:
→ Ads get their attention
→ Content builds trust
→ Consistency proves credibility
→ They show up ready to buy

Real numbers:
30 leads converted to 10 applications. That's a 33% application rate.
Most coaches get 8-12%. This is nearly 3x the industry standard.

But here's the best part:
Ad spend was less than revenue collected.
That's the goal. That's profitability.
How the hell did we get there?
Not by accident. By following a system:

Run consistent ads that attract the right people
Post valuable content that builds authority
Let them consume at their own pace
When they're ready, they come pre-sold

Most businesses try to rush the journey.
They want instant conversions. Immediate bookings. Fast results.
But premium buyers need time to trust you.
Give them that time. Fill it with value. Let them see your work.
Then watch them show up saying: "I'm ready to sign up."

Comment "READY" for the system that turns leads into clients.

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Washington D.C., DC

Telephone

+12027097546

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Mike Williams

Mike Williams is a speaker, an online entrepreneur, and dedicated family man. Mike has created a buzz around his brand utilizing internet mediums such asYouTube, Twitter, and Facebook.

He shares information he has learned and implemented in his own life about living an Empowering life. His goal is to help people look past their circumstances and follow their dreams.

Mike is the creator of the Self Driven Profit System, host of the Mid Week Motivation Show and a marketing trainer and coach to thousands around the world.

His comprehensive marketing campaigns utilize everything from video, social media, webinars, direct mail, email marketing and SMS messaging.