Connecting Lights

Connecting Lights We are Connecting Lights, a digital transformation agency who educate and support entrepreneurs in th

09/29/2021

If you have not set your business goals, you will struggle to get where you want to. If you do not create a plan, how would you map out what you need to do to execute it? You need to know where are you standing, where are you going, and how will you get there. That comprehensive map is called STRATEGY.

09/27/2021

Small Businesses may not longer be optional. During 2020, 51% of US small businesses have switched to online communication. Fortunately this doesn't necessarily mean abandoning an entire business model or a brand that customers like and trust.

Rather, this is the time to employ creative technology solutions that allow us to connect with (and delight) our customers on the digital channels they rely on now.

Did you know that only a small percentage of online business thrive? The biggest challenge that businesses face when the...
09/26/2021

Did you know that only a small percentage of online business thrive? The biggest challenge that businesses face when they go online is creating a Digital Strategy to grow their online business, as they don't know where to start. Businesses often get mixed up between Cloud Services, Digital Marketing, Search Engine Marketing(SEM), or Search Engine Optimization(SEO) because they don't know that a Digital Strategy is the smart step to start a focused and strong online business that smoothly integrates all the needed tools.

09/23/2021

Yep... we are all learning about how to take more advantage from digital tools now that it is not an optional choice, especially if your business pretends to thrive during COVID times. Anyway, we people are fascinated about all the available software in the market. all this free demos, automatization, and all the possibilities that Digital can bring in so many ways. Unfortunately all this novelty comes with loads of reading, tutorials, change and confusion. basically waste of time and money.
A Digital Strategy is a map that serves your business objectives, it's a designed architecture composed of diverse software, tools and cloud services integrated for data flow automatization. A Digital Strategy should be your first step to start, modernize or optimize your online business.
Learn more at: www.connectinglights.com

09/21/2021

We have read about maturity in so many matters, but digitally Mature?? Did it mean that I know how to use social networks or having a website? Is it about studying or going to college? These concepts amazed us... so we researched and this is what we've found:
What does this mean? “Digital maturity—a measure of an organization's ability to create value through digital—is a key predictor of success for companies launching a digital transformation. ... Businesses with low levels of digital maturity struggle to achieve these benefits.” (Definition by BCG).
So maybe the easier question is: do you know how to create and deliver value through digital?

3 KEY POINTS FOR SUCCESSFUL DIGITAL STRATEGIESThe need of businesses digitalization and the speed that Digital transform...
09/11/2021

3 KEY POINTS FOR SUCCESSFUL DIGITAL STRATEGIES

The need of businesses digitalization and the speed that Digital transformation is taking globally as a result of pandemics is a fact. The business leader's concern should not be about the relevance of implementing digital tools to run a smarter business, but on how to do it fast enough. In addition, SME’s leaders have to worry about this considering a low budget and fewer employees...

https://www.connectinglights.com/3-keypoints-for-successful-digital-strategies/

Effective steps to give yourself more time:1 DEFINE/ How much time you would need to reach your objective?2 MEASURE/ Ask...
09/10/2021

Effective steps to give yourself more time:
1 DEFINE/ How much time you would need to reach your objective?
2 MEASURE/ Ask yourself, how much time do you already dedicate to your objectives?
3 EVALUATE/ How much time do you spend on those activities that DON'T deliver value to your objectives?
4 OPTIMIZE / When you can define, determine and evaluate your time investment, you'll be able to create a strategy to get what you want.

Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem ...
09/10/2021

Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem through a smart integration of digital services.

09/09/2021

In the first stages of strategy design a lot of insights and thoughts are brought into the table. is a wonderful tool to implement in order to have a visual representation that supports decision making and strategic planning. You can use this tool for life decisions making or to manage a company.
Any process that involves strategies can be represented with this kind of graphs.

A Digital Strategy focuses on using technology to improve business performance
09/06/2021

A Digital Strategy focuses on using technology to improve business performance

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