Lawyers Launchpad

11/23/2020

Discipline was my word last month, and I'm using it to guide all that we do here at FaithFocusFlow®.

Here's why we're focused on DISCIPLINE, and I think you should be too.
https://faithfocusflow.com/discipline-do-you-have-it/

04/26/2016

Good choices! ^TC

Add these to your reading list ASAP.

04/14/2016

If there were no bad people, there would be no good lawyers. ~ Charles Dickens

04/07/2016

Let's talk about your content.

The most effective way to make social media work for your law practice is to share content that is created with a particular person in mind. Targeted content leads to measurable results. Start with an an ideal reader in mind (e.g., executive in a specific industry who would be an idea client, colleague who is likely to send business your way, media content whose beat covers your industry, etc.).

Now ... create content that will help that person accomplish their goals and makes him/her want to stay connected to you. Then, invite that person to be connect! Do this and you'll be speaking one person ( your ideal client) in mass.

Rinse and repeat.

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04/03/2016

Social media marketing is not free; you have got to have a strategy for exactly how you plan to use the platform on which you are engaging to increase your impact, influence and income.

If you do not, you'll find yourself wasting your time (time = money) and going nowhere fast!

04/03/2016

The online content that you create for your target market should influence people to take an action. This action can be anything that moves your business forward.

Here are a few examples ....

1. Subscribe to your electronic newsletter.
2. Subscribe to your YouTube channel.
3. Follow you on Instagram (ps -> follow 4.LawyersLaunchpad for lawyer marketing tips)
5. Like your Facebook business page.
6. Connect with you on LinkedIn.
7. Listen to your podcast.
8. Sign up for a free consultation.
9. Attend a webinar.
10. Attend your in-person legal clinic.
11. Watch a video.
12. Call your office.

The next step to success is to make this ACTION drive retainers. More about making your driving retainers in future posts.

04/03/2016

Social media is no longer the best kept secret in town for lawyers. It's no longer uncommon for small and large law firms alike to integrate social media platforms into their marketing ecosystem. In fact, more lawyers than ever are using social networks to connect with their communities (e.g., target market for idea clients, target market for referrals, colleagues).

According to a recent poll conducted by advertising giant AdWeek, 84% of litigators are at least using social networks in their personal lives.

Here's the rub - using social media is one thing, using it effectively is an entirely different animal.

Effective use of social media to increase your impact, expand your influence and accelerate your income from closed engagements requires three things:

(1) compelling content,
(2) structure, and
(3) consistency.

03/16/2016

Interesting perspective. What do you think?

Ryan Hinkle, managing director at Insight Venture Partners, describes what he looks for when deciding if a company is worth investing in.

03/16/2016

TRUTH .... Opportunities multiply as they are seized. --Sun Tzu

03/15/2016

Click LIKE if you push the elevator button more than once. Do you really believe it makes the elevator faster? :P

03/14/2016

Some people will do anything for a "like" on Facebook. Anyways, if you agree like my status. :P

03/14/2016

Curious ...

What is more important to your company, Facebook marketing or Email marketing?

03/13/2016

Curious .... when was the last time you made a purchase on Amazon and what did you buy?

03/13/2016

What do you think?

And why it's critical in business

03/12/2016

Curious ....

What page do you see in your newsfeed the most often?
(tag them so we can check it out)

03/12/2016

Interesting news you can use ...

Want to achieve your career goals? Take control of your time. Here’s how.

03/12/2016

Click LIKE if you're in a relationship with Facebook and it's complicated. :)

03/12/2016

When in need of legal help, your ideal clients are online to do one of two things: browse through information that may be helpful or search for specific information to help make a decision.

Your job as a publisher of legal information is to provide content to satisfy both needs. It's imperative to provide educational content to help your target market become more knowledgeable about your practice areas and targeted information that leads your ideal client to pick up the phone and call you.

If you want to leverage the power of the web to increase your impact and expand your influence, you've got to do both.