National Marine Manufacturers Association

07/04/2025

07/03/2025

NMMA teamed up with the Pewaukee Police Department to promote boating safety, distributing free life jackets at the annual Pewaukee Kiwanis Beach Party. The free event was well-attended, with adults & children in the community properly fitted to receive a free life jacket, helping raise awareness and equip families with the tools they need for safe, memorable days on the water.

👉 https://bit.ly/3TVZfJC

06/26/2025

New data from The Conference Board shows U.S. consumer confidence declined for the first time in three months—an important signal for our industry as we navigate summer sales cycles.

Historically, dips in consumer confidence have correlated with softened demand for big-ticket discretionary items, including boats and marine products. While the labor market remains steady, inflation and economic uncertainty may weigh on consumer confidence.

🔍 That’s why NMMA’s Industry Data Dashboard and Marine Leadership Barometer reports are critical tools for members looking to make agile, informed business decisions.

📊 Access our latest insights and economic updates: nmma.org/statistics

06/17/2025

📊 While total outboard engine unit sales declined 7.6% year-over-year to 278,000 units in 2024, the market was supported by stable pricing and a shift toward larger engines.

06/12/2025

NMMA applauds the newly introduced bipartisan bill to reauthorize The Sport Fish Restoration and Boating Trust Fund. This legislation builds on previous reauthorization efforts and includes unique opportunities for recreational boating, such as incentives for marinas to offer alternative marine fuels – a top priority for the industry.

Read More: https://www.nmma.org/press/article/25118?utm_source=currents&utm_medium=gr&utm_campaign=gr

06/05/2025

📊 NMMA’s latest Monthly Data Summary, covering April 2024–March 2025, shows a recreational boating market facing ongoing economic headwinds. While retail sales remain soft, signs of resilience in key segments and easing pressures point to a potentially stabilizing outlook.

Get the latest 📥 https://bit.ly/4jGHqZI

06/04/2025

📣 Discover Boating’s latest public service announcement (PSA) campaign, presented with Progressive Insurance, is now live, just in time for peak boating season.

Part of the “See You Out Here” campaign, the PSA series is a proven tool for reaching and engaging future boaters. It blends safety education and lifestyle messaging to increase awareness and connect consumers to the industry through Discover Boating’s referral tools.

By leveraging donated airtime across major networks and streaming platforms, these videos deliver high-impact visibility without traditional advertising costs—supporting long-term industry growth.

🎥 NMMA members can access and share the PSA content through the Discover Boating Industry Resource Center to help educate and inspire new boaters across your channels ➡️ https://bit.ly/4jT1iJj


Progressive Insurance
Marine Retailers Association of the Americas (MRAA)

05/26/2025

This Memorial Day, we pause to honor the brave individuals who gave their lives in service to our country.

As we enter the peak boating season, we’re reminded of the freedoms we enjoy—and the responsibility we share to protect and uphold them.

From all of us at NMMA, thank you to those who serve and sacrifice.

05/23/2025

As Memorial Day weekend kicks off the summer boating season, it's an important moment to remind boaters about safety on the water.

Discover Boating’s latest guide highlights 5 essential tips, from vessel prep to crew communication, that marine businesses can easily share with customers and staff.

Help foster a safer, more confident boating community.
👉 Share the tips: https://www.discoverboating.com/resources/memorial-day-boating

05/21/2025

When purchasing a new boat, encourage your customers to look for the NMMA Certified logo, a mark of safety, quality, and peace of mind. NMMA Certification helps manufacturers meet and exceed U.S. Coast Guard regulations and ABYC standards, so boaters can feel confident on the water.
🔗 Learn more: https://www.discoverboating.com/buying/certified-dealers/why-buy-from-a-certified-boat-dealership

05/20/2025

There’s nothing like spending time on the water with family and friends, but it’s important those new to boating understand responsible boating practices because prepared boaters have the most fun!

Share Discover Boating’s extensive safety resource guide: https://bit.ly/42QhumL

National Safe Boating Week kicks off the Safe Boating Campaign, a global effort to promote boating safety and encourage responsible behavior on the water.

05/19/2025

🚨 National Safe Boating Week 2025 is underway! The recreational boating industry has a key role to play in promoting safe, responsible boating as we head into the summer season. National Safe Boating Week (May 17–23) kicks off the global Safe Boating Campaign—an important opportunity to engage boaters and reinforce essential safety practices.

NMMA and Discover Boating will be sharing safety-related content throughout the week, and we encourage industry partners—manufacturers, marinas, dealers, and more—to join in by sharing resources and educating customers.

👉 Additional safety resources: https://www.nmma.org/press/article/25090?utm_source=currents&utm_medium=nsbw&utm_campaign=nsbw