Steve Roller

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Steve Roller

Author and Book Advisor. Let's get that book out of your head and into the world where it can do some good.

Copywriter Cafe: Solid business advice since 2012

Cafe Back Room: The private (paid) community to help you become a recognized leader in your little corner of the world

Cafe Roundtable: Create a Legendary Legacy Business

04/07/2025

Happy Independence Day! 😎🇺🇸🎆

Photo credit: Lakia Cullers

26/06/2025

I’ve been to all 50 states, Puerto Rico, and 34 countries on five continents, but all I really want to do these days is stay home and write.

I’m currently working on a nostalgic memoir of growing up in the 70s.

What are you working on?

07/05/2025

I asked author Zakiya Harris how “The Other Black Girl” became a New York Times bestseller and a miniseries on Hulu. “I have a good agent.” What if you don’t? There are still ways to profit from a book. I have some ideas…

07/03/2025

The most beautiful library in the state of Georgia. Built in 1888 with Tiffany stained glass windows. I love books and the buildings that house them.

21/02/2025

When I’m not writing, I’m tending my llamas.

😎🌎🦙

03/01/2025

May 2025 be your best year yet. 💜

27/11/2024

Write the book you wish someone else would have already written.

07/01/2024

The first Deep Dive Savannah workshop was a success! Next one will be November 11-13, 2024. Same location.

08/10/2023

In-person get-togethers beat virtual any day. This was at our last Cafe Back Room event in Boston.

30/09/2023

I couldn’t do what I do without you.

29/08/2023

“We’ve always wanted to go to Greenland.”

I heard this over and over when I was in Iceland ten years ago with our son, Alex.

Since you can’t get directly to Greenland from the U.S., I was curious about doing it from Iceland.

Turns out, it’s pretty easy.

At the time, they had one flight ✈️ per day going each way. It wasn’t cheap, but how many times do you get to hop on a two-hour flight to Kulusuk, Greenland?

We left in the morning, spent half a day exploring, and came back that evening. There wouldn’t have been anywhere to stay in the small town of 500 people.

The flight coming in over icebergs was absolutely spectacular! We landed on a little airstrip between some mountains and the ocean, then walked a mile into town.

We saw a beached whale that was going to feed half the town for a month or two, wooden kayaks like they’ve been using for hundreds of years, 10-year-old kids carrying rifles to shoot wandering polar bears, lots of Greenlandic Sled dogs (both tame and wild), and a general store that mostly carried products from Denmark. It was a fun afternoon.

When we got back to Reykjavík, Alex and I casually dropped into every conversation the fact that we had just been to Greenland.

“Ah, I’d love to go someday!” was the common response.

“You should,” I’d say. “It’s pretty amazing.”

Do you have a Greenland you’ve always been wanting to do?

You should do it.

20/08/2023

“Can I get you a cold beer?”

“That sounds really good.”

It was only my second one this year and it hit the spot.

After six hours of working in the hot afternoon sun, I needed a break.

My new friend pulls up to his storage unit every night at 6 pm, pulls a lawn chair off the back of his pickup truck, and cracks open a Coors light.

He tells his wife he’s going to work at his shop, but I’m guessing she knows.

“Every guy needs a storage unit.”

“They do. I have two,” I said.

“I actually buy storage unit contents at auctions,” he tells me.

“Interesting. What’s the coolest thing you’ve gotten lately?”

“A full Ludwig drum set in great condition.”

“Nice! It’s a roll of the dice I bet, hey?”

“Yeah, but you’d be surprised what people leave behind. Here, I’ll show you a few things.”

He shows me his “shop” and sure enough. It’s a veritable gold mine.

Grandfather clocks. Antique cameras. One whole wall of solid doors in good shape.

“What are you gonna do with those?”

“Looking for a contractor or builder to sell them to.”

While we’re talking I’m getting FB Marketplace messages on my phone. A woman pulls up to buy two lawn chairs that I had just listed 15 minutes earlier.

“Looks like we’re both in the business of buying and selling,” he says.

“Yep.” 🤠

“Can I get you another beer?”

“Thanks, but I better get back to work.”

“I’m Randy, by the way. Here, let me give you my card.”

“I’m Steve. Good to meet you. Thanks for the break.”

Randy’s card has his name and phone number on it. That’s all he needs.

Five minutes later I see two of Randy’s friends show up with their lawn chairs.

Life doesn’t have to be more complicated than we make it.

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+16086282865

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https://www.steveroller.com/

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