
09/29/2025
Coconut Cult’s 10-day NYC pop-up drew more than 7,000 visitors and tested a collaborative retail model with 48 partner brands. 🥥🎪👥
The "organic carnival"–themed experiment ran in September and brought together 48 food and beverage brands in a shared activation designed to reduce costs and amplify reach. Attendance exceeded 7,000, offering a tangible data point for brands exploring experiential marketing and co-op retail strategies. The linked report outlines how the event was executed and what it may signal for collaborative activations in the industry.
https://www.nosh.com/news/2025/coconut-cult-tests-the-power-of-collaboration-with-48-brand-nyc-pop-up
During a 10-day span this September, Coconut Cult executed an "organic carnival" themed pop-up “experiment” featuring 48 food and beverage brands and reeled in over 7,000 attendees. Here's how they did it.