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NOSH NOSH.com covers the world of the Natural, Organic, Sustainable and Healthy (NOSH) entrepreneurial pa

NOSH, a product of BevNET.com, Inc., covers the world of entrepreneurial packaged food companies and services that are expanding rapidly due to interest in Natural, Organic, Sustainable and Healthy (NOSH) products and businesses. The growth of these kinds of products has created an ecosystem of entrepreneurs, consumers, suppliers, employees, distributors, retailers, investors, regulators, and serv

ice providers: The goal of NOSH is to become the leading source of informed, comprehensive coverage and context in regard to this growing community of businesses and the larger trends affecting it, both internally and externally. Become a BevNET & NOSH Insider to read our comprehensive daily news coverage, receive discounts to our two-day event series for the natural food industry, NOSH Live, and access networking opportunities to move your business forward.

🍽️ In response to growing health concerns, the FDA and USDA are working together to create an official, uniform definiti...
07/24/2025

🍽️ In response to growing health concerns, the FDA and USDA are working together to create an official, uniform definition for ultraprocessed foods (UPFs). This collaborative move could have major implications for labeling, regulation, and consumer trust across the food industry.

https://www.nosh.com/news/2025/federal-agencies-push-for-uniform-definition-of-ultraprocessed-food-amid-health-scrutiny

The FDA and USDA are collaborating to develop a federally recognized uniform definition for ultraprocessed foods (UPFs) amid mounting health concerns.

🌶️ Heritage meets innovation: Tia Lupita has been acquired in a strategic move that will help expand the brand internati...
07/24/2025

🌶️ Heritage meets innovation: Tia Lupita has been acquired in a strategic move that will help expand the brand internationally — including taking its better-for-you Hispanic foods back to Mexico. Founder Hector Saldivar told Nosh the deal brings both market validation and crucial efficiencies.

https://www.nosh.com/news/2025/tia-lupita-acquisition-will-bring-it-to-the-motherland

Tia Lupita founder Hector Saldivar emphasized to Nosh the potential market opportunity the legacy player sees in the better-for-you Hispanic food market and the validation and efficiencies this deal will provide.

🍫 Innovative foodtech on the rise: Cocoa-free chocolate maker Win-Win (formerly WNWN Food Labs) has secured a $4M Series...
07/24/2025

🍫 Innovative foodtech on the rise: Cocoa-free chocolate maker Win-Win (formerly WNWN Food Labs) has secured a $4M Series A round led by the Oetker Collection and FoodLabs. The funding will help scale its sustainable, ethically-sourced chocolate alternative.

https://www.nosh.com/news/2025/win-win-raises-4m-scaling-cocoa-free-biz

Food tech company Win-Win (formerly WNWN Food Labs) announced a new $4 million Series A round led by the Oetker Collection and FoodLabs.

On this week’s CPG Week 🎧, we dig into the strategic shakeups at the top: What’s behind Coca-Cola and PepsiCo’s new take...
07/24/2025

On this week’s CPG Week 🎧, we dig into the strategic shakeups at the top: What’s behind Coca-Cola and PepsiCo’s new takes on MAHA? 💡 Plus, deep dives into Health-Ade and Tia Lupita acquisitions, and how Hero stepped in after Whole Foods dropped BetterBrand. Insight-packed for anyone following the future of functional food and beverage.

https://www.nosh.com/news/2025/cpg-week-coke-and-pepsis-maha-makeovers-plus-the-brand-that-bested-better-bagel

On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.

🌱 Oatly is shaking up its strategy amid shifting market dynamics. While North America saw soft consumer demand, a strong...
07/23/2025

🌱 Oatly is shaking up its strategy amid shifting market dynamics. While North America saw soft consumer demand, a strong performance in Europe and International markets delivered a double-digit revenue boost. Now, Oatly is weighing a carve-out of its China business as part of its global realignment.

https://www.nosh.com/news/2025/oatly-reboots-growth-strategy-as-north-america-revenue-slides-considers-china-business-carve-out

A double-digit revenue jump in Oatly’s International & Europe segment helped offset soft consumer demand in North America.

🍪 Doughlicious is deepening its U.S. presence through an exclusive flavor launch on Gopuff, tapping into the growing dem...
07/22/2025

🍪 Doughlicious is deepening its U.S. presence through an exclusive flavor launch on Gopuff, tapping into the growing demand for premium, ready-to-eat cookie dough. Meanwhile, organic baby snack brand Little Bellies secures national shelf space at Kroger, expanding its U.S. footprint. Strategic partnerships and retail moves continue to shape the frozen and better-for-you aisles.

https://www.nosh.com/news/2025/distribution-doughlicious-launches-gopuff-exclusive-flavor-little-bellies-lands-in-kroger

Doughlicious is deepening its U.S. presence through an exclusive flavor launch with ecommerce grocery platform Gopuff.

🍝 Another day, another high-protein pasta. Egglife Foods is the latest player to enter the growing category with Power P...
07/22/2025

🍝 Another day, another high-protein pasta. Egglife Foods is the latest player to enter the growing category with Power Pasta — a refrigerated, flourless pasta made with eggs. As innovation heats up, are we witnessing peak protein in the pasta aisle?

https://www.nosh.com/news/2025/have-we-reached-peak-protein-pasta-more-brands-muscle-into-category

Another day, another high-protein pasta. Egglife Foods today announced the launch of Power Pasta, a refrigerated fresh pasta formulated with eggs and no flour.

🔍 As consumers demand cleaner labels and better-for-you options, even salty snacks are getting a makeover. PepsiCo’s pos...
07/22/2025

🔍 As consumers demand cleaner labels and better-for-you options, even salty snacks are getting a makeover. PepsiCo’s post-Siete acquisition strategy includes reformulating legacy products to remove FD&C dyes—aligning with a broader industry trend toward natural ingredients and mindful innovation.

https://www.nosh.com/news/2025/whats-shifting-salty-snack-sales

Months after acquiring better-for-you, grain-free tortilla chip producer Siete Foods, PepsiCo is pledging to clean up its flagship products – joining Big Food’s MAHA-driven efforts to kick FD&C colors to the curb.

Four better-for-you brands — GoodPop, LesserEvil, Quinn, and Evergreen — are joining forces under a new advocacy-driven ...
07/22/2025

Four better-for-you brands — GoodPop, LesserEvil, Quinn, and Evergreen — are joining forces under a new advocacy-driven group: The Good Food Collective 🌱

The GFC aims to raise the bar on transparency and standards in the food and beverage industry, uniting purpose-led companies for a greater impact 🤝

https://www.nosh.com/news/2025/goodpop-lesserevil-interact-intro-good-food-collective

GoodPop, LesserEvil, Quinn and Evergreen have banded their better-for-you brand equity together to launch The Good Food Collective (GFC) in order to advocate for more transparency and higher standards in the food industry.

🌶️ Major move in the better-for-you Mexican food space: Tia Lupita has been acquired by Vilore Foods, the U.S. distribut...
07/21/2025

🌶️ Major move in the better-for-you Mexican food space: Tia Lupita has been acquired by Vilore Foods, the U.S. distributor of iconic heritage brands including Jumex and La Costeña. The strategic acquisition expands Vilore’s footprint in the natural and Hispanic food markets while giving Tia Lupita the resources to scale nationally.

https://www.nosh.com/news/2025/tia-lupita-acquired-by-jumex-distributor-vilore-foods

Mexican food brand Tia Lupita announced this morning it has been acquired by Vilore Foods, the San Antonio, Texas-based distributor and commercial subsidiary of heritage food brands including La Costeña, Jumex and Totis.

🥯➡️🍝 As BetterBrand falters, Hero Labs rises. The reduced-carb food brand has filled shelf space left vacant by BetterBr...
07/21/2025

🥯➡️🍝 As BetterBrand falters, Hero Labs rises. The reduced-carb food brand has filled shelf space left vacant by BetterBrand’s exit at Whole Foods Market — and is making its debut in the pasta category, expanding beyond better-for-you bagels.

https://www.nosh.com/news/2025/hero-steps-into-the-bagel-void-and-enters-pasta-category

The meltdown of beleaguered bagel slinger BetterBrand provided an opportunity for Hero Labs to replace its reduced-carb rival on shelves nationwide at Whole Foods Market this past spring.

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About NOSH

NOSH is the leading media platform for the Natural, Organic, Sustainable, and Healthy (NOSH) packaged food community. NOSH offers comprehensive daily coverage though nosh.com and industry innovation and growth events through our NOSH Live series.

Published by BevNET.com, Inc.